Time flies, and it's May in the blink of an eye.

The large supermarket invested by Zhou City has also been completed and is ready to open.

The land was originally leveled, and the supermarket built was just a two-story building with a simple steel structure, so it was very fast.

In fact, the main building was built a month ago, and for more than a month, it was busy with interior decoration and water and electricity.

And, of course, the complicated shelf layout and the loading of goods.

Fortunately, there is a professional team sent by Liu Donglai, who is familiar with these vehicles, including the purchase of goods, all of which are ready-made channels from Fat Donglai.

This saves a lot of time for the Knorr supermarket in Zhoushi.

Otherwise, it will not be the same as being able to open smoothly for another half a year.

Before the official opening, Yu Wenfei convened a meeting of the two heads of the supermarket, which was extremely important, because Yu Wenfei would explain his supermarket business philosophy to the two leaders.

These concepts will completely subvert the existing supermarket business model in China!

............

Hu Xiaoyun, 29 years old this year, is recognized as a strong woman in the circle of friends.

started as a supermarket clerk, and it took six years to become the manager of the Fat Donglai mass merchandiser store.

Annual income of more than 300,000!

Since the day she became the store manager, Hu Xiaoyun's family status has changed dramatically.

In the past, not to mention the low status at home, it was similar to an ordinary housewife.

After finishing work every day, when I get home, I have to clean, cook, and serve the children.

My husband doesn't do anything, and he comes home from work every day, except for eating, he surfs the Internet.

There have been noises, but nothing has changed.

According to her husband, his salary is more than 2,000 a month, and Hu Xiaoyun is only more than 1,000 a month.

Of course, his work is busier and more tired, and he needs to rest well when he gets home, and this family depends on him to support it.

Hu Xiaoyun knew that if he wanted to change the status quo, he could only make himself stronger.

Although she was very tired, Hu Xiaoyun has been gritting her teeth and persevering, and she is also extremely good at work, and with the rapid expansion of Fat Donglai, she was also promoted to the manager of the new store.

After Hu Xiaoyun became the store manager, the family's status rose sharply.

Now back home, she doesn't have to do anything.

Her parents-in-law moved over and helped her with housework, and when her husband came home, he stopped surfing the Internet and took care of the children and did housework.

All of this is because of her store manager employment contract, with an annual salary of 200,000 yuan, plus dividends at the end of the year, and there is no upper limit!

Therefore, Hu Xiaoyun is extremely grateful to Fat Donglai.

This time, Liu Donglai sent her to Zhou City to support Yuwen Fei's Knorr supermarket.

Hu Xiaoyun didn't say a word, just packed his luggage and came over with a team.

came at the end of March, and it has been more than a month now, and she has never seen the big boss behind the scenes in the "legend".

The only one who communicated with her was Zhou Mengyi.

The supermarket is about to open, and the big boss is going to summon her.

Hu Xiaoyun is very curious, she doesn't know anything about this big boss behind the scenes.

What kind of people are they?

What is the relationship with Zhou Mengyi?

............

Zhou Mengyi drove the car, pulled Hu Xiaoyun, and drove from Zhou City to Chen County.

The car stopped in the small courtyard where I was staying and stopped.

When he saw Yu Wenfei, Hu Xiaoyun was stunned.

This is the big boss behind the scenes?

Or...... Is it the son of a big boss?

"Come, let me introduce, this is the big boss of our company, Yu Wenfei, Mr. Fei. This is Hu Xiaoyun, the store manager sent by Mr. Liu, very capable, and the smooth opening of our supermarket depends on Manager Hu. ”

Zhou Mengyi introduced the two.

"Hello Manager Hu, this time it's hard for you, sit down. ”

Yu Wenfei greeted with a smile.

"Ah...... Not hard, not hard. That's what I'm supposed to do. ”

Coming back to his senses, Hu Xiaoyun hurriedly responded.

Although he was still a little unacceptable in his heart, Hu Xiaoyun also calmed down.

"I asked you to come this time, mainly to talk about the business model of our Knorr supermarket, which may be different from Mr. Liu's, you have to be mentally prepared. ”

Yu Wenfei said.

Hu Xiaoyun hurriedly took out a notebook and pen from his bag, ready to take notes.

Zhou Mengyi served tea to the two of them and sat down.

She is the general manager of Knorr Company, although Hu Xiaoyun is in charge of the specific affairs of the supermarket, but she can't always rely on others, and she must learn how to manage a big supermarket as soon as possible.

"First of all, this supermarket is not allowed to make money!"

Yu Wenfei's first sentence shocked the two of them.

A little unable to believe his ears, Hu Xiaoyun instinctively asked, "You're not wrong, right?

"Yes! You can calculate the overall expenses of the supermarket and estimate the sales volume. Add these expenses to the purchase price of the product, and the retail price of the shops in our store is determined in this way. ”

Yu Wenfei said dryly.

Although it was said briefly, Hu Xiaoyun understood.

In ordinary supermarkets, when setting the retail price of goods, they generally reserve 30% of the starting point according to the purchase price, and the highest may even reach more than 100% profit margin, which is the retail price.

In this pricing method, the gross profit is more than 30%, and after deducting expenses, the net profit may also be more than 10%, or even higher.

But what Yu Wenfei is saying now is that the retail price is based on the purchase price plus the store's expenses.

In this way, the net profit is zero.

This made Hu Xiaoyun how not to be shocked.

In this way, what do you do when you open a store?

Do charity!

In doing so, there is even a strange phenomenon.

That is, the goods in this supermarket will be sold cheaper and cheaper!

It's clear that supermarket sales are getting higher and higher as time goes on.

Then the cost of apportionment to each item will be lower and lower, which will directly lead to lower and lower retail prices.

Hu Xiaoyun has been in this business for six or seven years, and he has never heard of such a thing.

What is the purpose?

Yu Wenfei did this, of course, with his own ideas.

In this supermarket, he didn't even think about making money.

Seriously, just like Liu Dong said, the market in Zhou City is like this, if you really want to make money, you can't make much.

So in this case, can't make money, isn't it good to earn a reputation?

This is also his Yuwenfei, giving back to his hometown fathers.

And the real purpose of opening this store is not to make money, but to find out a set of membership models that are truly suitable for domestic conditions, and to prepare for entering big cities in the future.

"In addition, this store has a membership system. Only members can enter the store to consume, and the membership fee is three hundred per year. ”

Yu Wenfei said again.

When Hu Xiaoyun heard this, he thought he understood.

It turns out that Yuwenfei wants to rely on low-priced products to attract customers, and then make money by charging membership fees.

However, a question immediately occurred to her, that is, if customers are asked to pay for memberships, will anyone really buy them?

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