Chapter 1078: This battle, accompany you to the end!

The newspaper "Huaxia Cosmetics" reposted a report that was said to be from Reuters.

According to Reuters, the French consumer protection group has warned that more than 180 beauty products on the market may contain potentially harmful substances, including creams, shampoos and toothpastes made by Beiersdorf, Procter & Gamble, Colgate and other companies.

According to the report, these products contain some ingredients that are legal but can cause allergies, irritation, or endocrine disorders.

According to a research report released by the French consumer protection organization UFC-Que Choisir, eight brands of baby wipes, including Beiersdorf's Nivea and Procter & Gamble's Pampers, contain phenoxyethanol, which may be toxic to blood and liver.

Phenoxyethanol is a commonly used preservative, and the French National Agency for the Safety of Medicines and Health Products has recommended in a risk assessment of phenoxyethanol that it should not be contained in care products intended for children under 3 years of age and in care products used in diaper areas.

However, the French Federation of Beauty Industries responded to the study by saying that beauty and hygiene products sold in France are safe and meet European regulatory standards.

It was also reported that some brand-name products contained harmful substances, including 26 products containing parabens, including men's shaving cream, aftershave or deodorant, toothpaste, shampoo and other products.

A professor at the School of Materials Science and Engineering at Beijin University of Chemical Technology said that in recent years, studies have reported that parabens have potential estrogenic activity and may be environmental endocrine disruptors.

In response to the Reuters report, a chemical industry researcher from CIC Consulting said that the main reason for foreign-funded daily chemical products to be accused of containing harmful substances is poor management and the pursuit of low cost and high returns.

At present, Procter & Gamble and other daily chemical giants are experiencing the dilemma of difficult growth, and the scandal of selling products containing harmful substances and micro-irritants will damage the brand image, and it is also likely to affect its performance. P&G needs to do more to regain consumer trust.

Whether the stores of foreign-funded daily chemical giants can continue to keep the pulse of Chinese consumers still needs time to test.

This report can be described as moisturizing things silently!

The newspaper quoted a Reuters report.

In the minds of some Chinese people, the reports of foreign media such as Reuters, the Associated Press, and other big four news agencies are far more convincing than domestic media.

As for the authenticity of these contents, how many people can verify them?

Even if a few parties want to deny it, they will only end up with a quibble.

This report pushed daily chemical products to the forefront of public opinion.

It is worth mentioning that Reuters surveyed and cited international brands such as Procter & Gamble.

It is not difficult for those who are interested to find that this report, echoing the relevant reports of the fashion newspaper two days ago, are all exposing the so-called shady daily chemical industry.

The difference is that the Fashion News is aimed at domestic daily chemical products, while the Reuters report is aimed at foreign brands.

Compared to the Reuters report, the influence of Vogue is negligible.

Immediately afterwards, authoritative newspapers and magazines such as China Youth Daily quoted and forwarded the Reuters report.

A report is not enough to attract people's attention and heated discussions.

The immunity of Chinese people to negative news is beyond people's imagination.

Experts say staying up late is not good for your health?

After that, I won't stay up late, comrades, let's stay up all night.

Smoking is harmful to health? Scared to death of this baby, hurry up and smoke a cigarette to suppress the shock!

Of course, two or more reprints can cause an avalanche effect.

The three of them became tigers, and people paid attention and discussed, and they were all attracted by this report.

After all, daily chemical products are indispensable daily necessities in our lives and are closely related to the health of each of us.

Even if they contain a small amount of harmful substances, even if they contain a small amount of harmful substances, they are still acceptable to ordinary people and will not cause much panic.

However, it is intolerable that baby products also contain harmful substances!

It's tolerable, it's unbearable!

Procter & Gamble couldn't have imagined that it just wanted to shift the battlefield and give the beauty group a little better in other aspects. Unexpectedly, he set himself on fire and was too busy to take care of himself.

In order to eliminate the negative impact, Procter & Gamble immediately jumped out and said that the preservative used in Pampers baby wipes is phenoxyethanol, which is safe and widely used in the field of baby products, including wet wipes, skin care products and personal care products.

Procter & Gamble explained that phenoxyethanol is in fact also present in nature, and green tea contains this substance. The European Society of Pediatric Dermatology also recognized Pampers baby wipes as safe and effective as a safe and effective cosmetic preservative for any age group when phenoxyethanol content is below 1.0%, and the European Society of Pediatric Dermatology also recognized Pampers baby wipes as safe.

However, people's preconceptions are extremely profound, and if you talk wildly, when people have preconceived ideas and think that you have a problem, then it will be difficult for you to become white.

Procter & Gamble was busy up and down for this public relations.

Under the internal and external difficulties, a month passed.

The fierce battle between Procter & Gamble and Beauty Group, after a month, P&G lost more than $30 million!

Originally priced at 3.5 yuan, high-end laundry detergent, in order to seize the rural market, Procter & Gamble dropped to the bottom, only selling 1.8 yuan, and the price has touched the bottom line of cost.

You must know that the overall cost of Procter & Gamble's products is originally higher than that of domestic laundry detergent.

This is not only the cost of raw materials, but also the cost of foundry, channel cost, labor cost and many other costs are controlled in it.

The same package of ordinary powder, Yang Fei produced it and sold it, the price was 1.8 yuan, and the profit was more than one dollar.

Procter & Gamble's production costs are very high, coupled with the complexity of the sales process, and the final retailer gets extremely limited profits.

That's why, in order to win this battle for position, Procter & Gamble did not hesitate to invest heavily in compensating retailers.

Compensation is something that has always been done by commercial companies.

To put it bluntly, it's nothing more than burning money.

Burn money first, grab the market, engage in monopoly, and then cut leeks!

It's a pity that P&G can't wait for the day when the leeks are cut.

The heavy fact of losing more than $30 million a month caught Procter & Gamble off guard and dizzy.

More than 200 million yuan!

That's not a small amount!

More than 200 million!

It's almost time to compete for a CCTV standard again!

The king can be popular for at least a year!

It also leads to consistent sales performance.

And throw it in the rural market and burn it out in a month?

But not even a bubble bubbled!

Can't afford to play!

On June 18, 1999, after more than a month of bombing, Procter & Gamble finally admitted its defeat and announced that it would give up the competition between rural and market town markets.

This defensive battle, strictly speaking, began during the Spring Festival and ended in mid-June, when Yang Fei and the Meili Group won a phased victory!

A momentary failure will not bring down a huge international company like Procter & Gamble.

Yang Fei! Beautiful Group, don't slack off because of a momentary victory.

Procter & Gamble will make a comeback!