How this battle was lost, Procter & Gamble was confused from beginning to end.

They have excellent products, first-class teams, the best people in the world, and they have invested huge amounts of money and manpower and material resources.

It ended in a fiasco.

Procter & Gamble executives can't figure out where this battle will be lost?

If you want to talk about the price, you have touched the bottom line of the cost!

When it comes to rebates, for every pack of Tide sold, the company also subsidizes the retailer with cash!

The means of the envoy have been used.

There's no reason to fail!

At this moment, the P&G high-level meeting is underway.

In front of each high-level person, there are two packets of laundry detergent.

One pack is P&G's own products, and the other is white laundry detergent.

The boss had a calm face and said, "Let's take a look and talk about it! What is the difference between these two packs of laundry detergent? Why are they selling so well, while ours is selling at a loss?"

No one spoke.

People who have experienced the world will understand that at this time, the boss is on fire, no matter what you say, it is wrong, whoever speaks first will be the first to become the boss's punching bag.

The boss glanced at everyone: "Don't you have anything to say? You haven't analyzed it, why do we lose hundreds of millions of dollars a month?

Under the repeated questioning of the boss, someone finally opened up.

"Our laundry detergent must be stronger than the white one!"

"Oh, strong, okay? Then why, no one buys ours?"

"Cough, boss, we can't just look at winning or losing, in such a big market, we smashed hundreds of millions, in fact, it is not much. ”

"Boss, I also think that we have not lost, opening up new markets is originally an act of burning money, and we want to win the entire rural market in China with only 300 million yuan? That is a big market of 800 million people! If we persist any longer, we will definitely win!"

"Yes, boss, we can't admit defeat! What is the beautiful group? With our strength, we are afraid that we will not be able to defeat them?"

The boss's fingers tapped lightly on the table and said, "Quiet! Quiet! Either don't say it, or just talk about it! Come on, say it one by one." Let's calculate first, how many tons of laundry detergent we sold in the rural market during this month, and how many tons of laundry detergent did the beautiful group sell?"

His eyes were round, the bags under his eyes were thick and protruding, as if two things were hanging under his eyes, and the dark circles under his eyes were as black as the brothers of a panda, and he said in an accentuated tone: "Then analyze why they sell more, but we have so little? Everyone, don't forget, we still have subsidies and retailers are working hard to sell our products, but we have lost the battle!"

As he spoke, the boss motioned to the secretary beside him: "You first talk about the data in all aspects." No contrast, no harm!"

The audience fell silent for a moment.

Only the secretary's voice still echoed in the venue.

Really, there is no harm without contrast!

The huge gap between Procter & Gamble and the Beauty Group made it impossible for anyone to look up.

"Boss, let me say a word. I think we still don't know about the rural market. Procter & Gamble has been taking the urban route since it entered China, and our group of executives, to be honest, do not understand the current situation in the rural areas of China. ”

The boss said thoughtfully: "Well, Lao Liu, you got to the point." We, the senior executives who have formulated the line and policy, do not understand the rural areas! This is the root cause of our failure!"

"Mr. Boss, if we take a look at the development path of the beautiful group, it is not difficult to find that although Yang Fei is an urban person, he chose to build a factory in the countryside and take root in the countryside. At the beginning of his career, he used farmers to earn his first pot of gold. ”

"Lao Liu, then you say, what should we do next?"

"It's very simple, whoever is strong, we learn. ”

"You mean, we want to learn from Yang Fei?

"Boss, Procter & Gamble is indeed not good in the rural market, we have to admit this. ”

"But what kind of study method? Even if we are willing to humbly ask for advice, will others be willing to teach?"

"Of course not. ”

"So, Lao Liu, aren't you playing the piano empty?"

"Of course he won't teach, but we can find a way to ......," Vice President Liu said at this point, and he stopped talking.

The boss and Vice President Liu looked at each other, understood, waved their hands, and said, "Rest for ten minutes for the time being!"

Vice President Liu got up and went to the lounge next door with the boss.

"Lao Liu, if you have anything to say, you can talk about it now. The two of them were the only ones left in the room, and the boss handed them a cigarette.

Vice President Liu said in a low voice: "Yang Fei is the strategy of surrounding the city from the countryside, but I think he must have some secrets." ”

"Secret?" the boss asked, puzzled, "what secrets can there be?"

"If I knew, it would be great! Because we don't know, we have to figure it out!"

"It's hard!"

"I have a solution. ”

"Tell me!"

"Yang Fei's side, there is a person who has been following him since the first day of his business and participating in the overall construction of the beautiful group.

"Who are you talking about?"

"Su Tong!"

"Oh, Su Tong?"

"Su Tong is a native of Taohua Village, which is the birthplace of Yang Fei and the Beautiful Group! Yang Fei's ability to occupy the vast rural market began in Taohua Village, and I suspect that Su Tong played an important role in it. ”

"As the so-called inseparable, even if Su Tong knows these secrets as you said, she won't tell us!"

"I think we can contact Su Tong, as long as the price is high, I believe she will help us. ”

"Well, are you sure you can?"

"Boss, we lost more than 200 million a month, think about it, if we put more than 200 million on Su Tong, we would spend the same money, but we may have succeeded now. ”

"Okay, I'll leave this matter to you. As long as she is willing to help us, the price is good!"

"Boss, then I'll let it go?"

"Okay, that's it. Lao Liu, let's continue the meeting! This incident has taught us a lesson! Although we have to give up the rural market for the time being, we have no choice but to fight for the rural market. ”

Vice President Liu said with a smile: "I understand the decision of the headquarters, I said to give up on the surface, just to say it to others, so that the opponent can relax their vigilance, in fact, we will still lay out the countryside secretly!"

"Hehe, Lao Liu, you are really amazing. So quickly, you can appreciate the good intentions of the headquarters. Yang Fei, a young man in his twenties, how can he be so powerful? Lao Liu, I look forward to you cracking the code of his success!"