When meeting with the deputy leader in charge of industry in Shanghai, Yang Fei first reported the main identity of the boss of the beautiful daily chemical factory and 666 company, but the secretary who was responsible for arranging the itinerary for the leader did not pay enough attention.

The development of the beautiful daily chemical plant is indeed very fast, but it is only a mainland enterprise, and the 666 company is only famous in Guandong Province, and Yang Fei is not a big man for the leaders of Shanghai.

At the very least, Yang Fei's name is far less useful than that of Unilever or Procter & Gamble's representatives.

The secretary who received the reception was very polite but very formulaic, saying that the leader's schedule was very busy, and the meeting should be arranged in three days.

Sao Asami reminded Yang Fei: "Boss, didn't you register two companies in Xiangjiang? Why don't you try it without being a Hong Kong capital?"

She used to represent the enterprises of the island countries, and she was almost unimpeded in the country, and no matter what leaders she met, she was a green light all the way.

In order to meet with Takeda Akio, many leaders will even change the itinerary that has been set up for a long time and go all out to attract foreign investment.

Yang Fei also thought of this, so he said to the leading secretary: "We are Hong Kong-funded enterprises, and the main reason for investing in the mainland this time is to help the mainland develop its economy. If your city leaders are too busy to meet us, then we will invest in another city. ”

As soon as the secretary heard that it was a Hong Kong-funded enterprise that had come to invest, his attitude immediately changed 180 degrees: "Why didn't you say it earlier? Our city attaches great importance to attracting investment, so I will go to the leaders and arrange a meeting as soon as possible." ”

"Didn't you just say that the leader will not be available until three days later?" Yang Fei said nonchalantly.

The secretary was not embarrassed, and said with a calm smile: "There are priorities, and when we can't arrange it, we can only delay it. ”

Although Yang Fei was very reluctant to see this result, he was pleased that he had registered a company in Hong Kong.

The last time he came back from the island country, after meeting with Ang Lee, Li Bihua and his brother in Hong Kong, Yang Fei registered two companies by the way, one is Huayi Hong Kong Company, which controls the Dahua Company of the island country, and then the Dahua Company respectively controls Huafu TV Station and Huayi Company of the island country.

Another company registered by Yang Fei is the Bubble Hong Kong Company, and in the same way, this company is used to control some domestic enterprises and become a nominal shareholder, but in fact, all the assets are transferred around in Yang Fei's name.

This time, Yang Fei came to the mainland to invest in the name of a bubble Hong Kong company.

Seeing Yang Fei's indifferent expression, the secretary added: "Actually, we treat all investors equally, and we don't welcome domestic investors." However, relatively speaking, the foreign representative visa has a time limit, and we try to arrange a meeting with the foreign representative first so as not to delay their inspection trip in China. ”

Yang Fei smiled generously and expressed his understanding, in fact, the explanations are superfluous, in the era of investment promotion, the status of foreign capital is indeed higher than that of domestic capital.

Under the arrangement of the secretary, Yang Fei met with the leader in charge of industry in Shanghai City that afternoon.

As the saying goes, Hades is easy to see, but imps are difficult.

The leader is a very simple person, wearing a simple suit, with an amiable smile, and there is no leadership at all.

After a brief polite remark, Yang Fei and the leaders talked about the reason for coming to Shanghai to invest, saying: "We are too easy to give up things that should not be given up, and to do something that is not innovative. ”

The leader tasted the meaning of this sentence and asked, "Does Mr. Yang mean something?"

Yang Fei said: "Modern marketing is a battle of cognition, not a battle of products. If you don't start paying attention to your intangible assets now, you're missing out on opportunities for growth. ”

The leader understood what he said, but he didn't know which industry he was pointing to, so he asked, "Which industry does Mr. Yang mainly do?"

Yang Fei said: "The daily chemical industry, this time to invest in Shanghai, also intends to support the domestic famous brands, what I hope to see the most is that China's industrial products can sell well all over the world." Decades ago, with the dream of rejuvenating the country through industry, some people in China founded China Chemical Industry Society, which has developed all the way into the current Shanghai Daily Chemical Toulong Enterprise. But I've heard that someone wants to lease the brand of Chinese toothpaste to a foreign-funded company?"

The leader groaned: "What Mr. Yang said is the truth. Unilever is willing to invest and cooperate with the city's toothpaste factory to establish Unilever Shanghai toothpaste factory, but they proposed to lease the right to use the Chinese toothpaste trademark in perpetuity. ”

Yang Fei said: "A permanent lease is equivalent to handing over the trademark to foreign capital to operate, and every manufacturer of Chinese toothpaste will be printed with the name of this foreign-funded enterprise." Is that what it means?"

The leader thought for a moment and said, "Yes." ”

Yang Fei said: "It took us decades to cultivate a well-known brand, and when it was marketed all over the country and loved by everyone, it was to be leased to foreign-funded enterprises.

The leader said with a solemn expression: "First, if an enterprise wants to seek greater development, it must attract capital injection, and second, economic development is inseparable from attracting investment." ”

Yang Fei said: "With all due respect, foreign investors are interested in the sales channels and local management experience accumulated by toothpaste factories for decades, and they do not agree with our brand, and the purpose of leasing this right of use is also to launch their own brand." Use their brand to replace Chinese toothpaste and sell it in the original channel. ”

The leader listened attentively and kept nodding his head to agree with Yang Fei's point of view.

Yang Fei continued: "Why do foreign-funded enterprises like to acquire when they come to invest? instead of building their own factories to promote their own brands? This kind of routine is similar to the backdoor listing of enterprises, and they are borrowing the way to enter the market. ”

The leader's face gradually became serious.

Yang Fei said: "This kind of shortcut is not only applicable to foreign-funded enterprises, but also to the rapid expansion of local enterprises. Ming people don't say dark words, I also want to enter the toothpaste production industry, and I also fancy the brand of Chinese toothpaste. ”

The leader raised his eyebrows, frowned slightly, and did not say anything.

Yang Fei said: "I don't ask your city to abandon Unilever and choose us alone. I just ask the leaders to give us a chance to play fair. It also gives Chinese toothpaste one more chance to choose. I am willing to work with Unilever to openly and fairly compete with China Toothpaste Factory, whether it is the right to use the brand or the complete acquisition of this factory, I can accept it. ”

If the leadership is moved, and one more company participates in the competition, then there will be more room for negotiation on price.

Yang Fei said loudly: "I hope that the word China will be carried forward in the hands of the Chinese people, rather than the name of a foreign-funded enterprise printed on the back of every Chinese brand." ”

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