Yang Fei came to Shanghai this time, and only brought Ma Feng and Sayang Asami.

Sao Asami is fluent in several foreign languages, which is good for possible negotiations with Unilever.

And the affairs of Meili Daily Chemical and 666 Company are inseparable from Su Tong, she happened to take Su Yingying to familiarize herself with the business and pave the way for the handover of the new and old secretaries.

After a few months, Yang Fei's mood and feelings were different when he came to Shang Beach again.

"China toothpaste" was put into production in 1954, is the founding brand of China's toothpaste industry, and has always ranked first in the domestic toothpaste market. It is listed with the three old brands of Shanghai and Shanghai Bicycle and Shanghai Watch.

In the seventies and eighties of the twentieth century, it was the period of the development of Chinese toothpaste, and it was also the first golden age of the development of domestic daily chemicals.

If it weren't for the fact that there were too many twists and turns later, the brand's position in the country would be unshakable.

After Yang Fei arrived in Shanghai, he immediately contacted the person in charge of Shanghai Toothpaste Factory and asked about the ownership of Zhonghua toothpaste.

After receiving a positive reply that Zhonghua toothpaste had not been leased to Unilever, Yang Fei proposed to acquire Shanghai Toothpaste Factory.

However, the toothpaste factory said that it should be considered, mainly because their negotiations with Unilever have entered a substantive stage, and the relevant media have also reported on it.

This is tantamount to a tactful rejection of Yang Fei.

Yang Feifei has never been afraid of difficulties, as long as it is something he likes, he will get it in every way.

He has already planned that after the white brand is based on the market, he will enter the field of personal care.

Now there is such a great opportunity for him to change the fate of the Chinese toothpaste brand, and he certainly does not want to miss it.

If he can get this brand, he can not only open the door to the personal care FMCG market, but also invest in a company that will make a profit in the future.

The FMCG personal care industry consists of oral care products, hair care products, personal cleaning products, cosmetics, tissues, shoe care products and shaving products.

And toothpaste is a consumable that every household needs and everyone needs, and its usage rate is even higher than that of laundry detergent.

A family can skip laundry detergent and replace detergent with other products, but toothpaste is a necessity.

The value of this industry should not be underestimated.

When Yang Fei chose to enter the personal care industry, the first thing that came to his mind was toothpaste.

After being rejected by Shanghai Toothpaste Factory, Yang Fei was not discouraged and did not stop there.

In Yang Fei's dictionary, there has never been a word for defeat.

Coming out of the Shanghai toothpaste factory, Yang Fei and the three came to a restaurant for dinner.

Sao Asami said: "Boss, since they don't want to sell, we might as well make our brand bigger, and Baixue toothpaste is also good, I think this name is also very good." ”

Yang Fei said: "You don't understand what the brand of Chinese toothpaste means to our people. In particular, the old brand named after the two words China is equivalent to Samsung to South Korea and Mitsui to the island country. ”

"Well, what should I do then?" Sao Asami gradually realized the extraordinaryness of this person in his dealings with Yang Fei.

Looking back at Yang Fei's acquisition of the vitality factory, he didn't think there was anything at first, but now in retrospect, he found that every step he took was meaningful, first he wanted to get away with it, then he took a salary from the bottom, and finally succeeded in acquiring it at the cheapest price.

Such a business strategy may not be uncommon if it is an old and spicy businessman like Li Ka-shing, but it is intriguing that it actually came from the hands of a young man named Yang Fei.

Yang Fei, who had just successfully acquired the Vitality Factory, was about to make another move on the Shanghai Toothpaste Factory.

Yang Fei is facing a more difficult situation now than when he acquired the vitality factory.

Chinese toothpaste has a higher brand value than Vitality 28.

And Unilever is also stronger than Hexiang Co., Ltd.!

If the acquisition of the vitality factory is just killing chickens, then the acquisition of Chinese toothpaste is killing pigs.

Can Yang Fei succeed?

In the restaurant with bright and clean windows, Yang Fei and the three of them sat on the seats by the window in the lobby, Sao Asami sat opposite Yang Fei, and he could just see his angular face, his face was so bright, like the sun outside the window, giving people warmth, sword eyebrows and starry eyes, straight nose and thin lips, take a few more looks, I feel that he is so attractive, and the natural hairstyle makes him more handsome and handsome.

Yang Fei thought for a while and said, "In the afternoon, we are going to visit two people, one is the leader of Shanghai City in charge of industrial work, and the other is the CEO of White Cat Company. ”

"The boss of the White Cat Company?" asked Sao Asami, "Is it useful to see him?"

Yang Fei said: "You are from the island country, you may not know the situation of the China Toothpaste Factory, which is a branch of the White Cat Company." Chinese toothpaste is just one brand under WhiteCat. ”

The main enterprise of WhiteCat Company is Megajing Daily Chemical Co., Ltd., which is a toothpaste manufacturer with a history of more than 100 years, and its predecessor was China Chemical Industry Society founded by Mr. Fang Lixian, a patriotic industrialist, in 1912, and later renamed Shanghai Toothpaste Factory.

This company developed and produced the first package of tooth powder and the first toothpaste in China, laying the foundation of China's toothpaste industry.

The predecessor of WhiteCat Company is Yongxin Chemical Industry Co., Ltd., which was founded in 1948, and produced China's first package of synthetic laundry detergent in April 1959 - Gongnong brand synthetic laundry detergent, which is the founder of China's synthetic detergent industry.

Zhonghua, Megajing, Shanghai, White Jade, Spearmint, these brands all belong to WhiteCat.

The WhiteCat Company is just a customary name, the official name of this company is Shanghai Synthetic Detergent Factory, and it was later reorganized to form the WhiteCat Group.

In order to seek greater development, WhiteCat agreed to introduce Unilever and agreed to inject capital into the other party to permanently lease the Chinese brand under its name.

Yang Fei couldn't get along with the management of the toothpaste factory, so he thought of going to the upper echelons.

This trick is also called the curve to save the country.

After listening to Yang Fei's explanation of the white cat company, Sao Asami understood the complicated history of this company.

Before liberation, the White Cat Company was only a small private factory, and after decades of development, it has now become a large state-owned enterprise, making great contributions to the country's washing industry.

However, Yang Fei knows that this company, which is now extremely popular, will be beaten by other brands in the future, and the laundry detergent market is suppressed by emerging brands such as Libai and cannot raise its head. As for the brand Megajing, it was produced and used by four companies at the same time, but it has not been able to be revived.

It can be said that the white cat company held a hand of Wang Fang, but played the worst card.

This time, with the arrival of Yang Fei, can it be said that the high-level executives in the city, as well as the high-level executives of WhiteCat, will change the development path of these state-owned Wang Fried brands?

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