Chapter 390: A New Strike Plan
After asking the assistant to buy a plane ticket to Beijing, Xu Jinlin went straight to the airport, took the nearest flight, and flew to the headquarters of the Huaxia branch of the Global Mall in Beijing.
At this time, because of large-scale personnel changes, there was an unstable situation in the military, and even some middle-level managers submitted resignation reports.
This is a new company, and it has only been two months since its establishment and operation in Huaxia District, so once the leader resigns, it will be a major blow to everyone.
In addition, during this period of time, Baibao.com began to regain lost ground one after another, and gradually recovered its disadvantages in marketing with a better user experience, which made the market share growth of the global mall appear seriously weak.
What made the global mall feel even more humiliating, Luo Juncai, the general manager of the Huaxia branch, actually threw himself into the arms of the hostile camp, according to reliable information, Luo Juncai took refuge in Li Feng and became the head of the Huaxia branch of one of his intelligent logistics technology companies.
This news made Edward angry for a long time, and at the same time made the president Leo Porter very unhappy.
Therefore, during this time, the No. 1 and No. 2 people of the Global Mall were all stationed in the Huaxia branch in order to discuss the next countermeasures.
They have gradually felt that Li Feng's energy is very amazing, and he is not as weak as they originally imagined, and it is far from possible to deal with him without a little brain.
Xu Jinlin hurriedly came to the Huaxia branch of the Global Mall and walked into the general manager's office.
At this time, two heavyweights, Leoper and Edward, were there.
"Mr. Xu, I didn't expect you to come so soon. It's time for us to sit down and talk about how to deal with it. Leoper personally poured Xu Jinlin a cup of coffee.
Edward then closed the door to his office.
The current situation is very unfavorable for the market expansion of the global mall, although a large amount of money has been invested in marketing, but it has not achieved the expected results, and it can be said that a large part of the funds have been wasted.
In the Chinese market, even though Global Mall is strong, it is a rookie after all, and there are not many channels and contacts, and UOB Fund has become their most reliable partner.
During this period, it is the use of a series of resources of Dahua Fund in China that the marketing of the global mall can make a breakthrough, without the help of Xu Jinlin, the introduction of a large number of high-quality resources for the global mall, the marketing of the global mall will be greatly difficult.
"I didn't expect the two presidents to be there, and this time our Dahua Fund Company's investment in the Huaxia branch of Global Mall is our largest investment in recent times. We at UOB Fund attach great importance to this investment and have also connected you with a lot of high-quality resources for your marketing. However, I did not expect that there were major personnel changes within the Global Mall, which made the current situation very unfavorable. We at UOB Fund also have huge interests involved in this investment. That's why I'm here this time to discuss the next steps. Xu Jinlin went straight to the point, and he didn't be polite with the two, and he showed his intention as soon as he came up.
"Mr. Xu, we are also very aware of the current situation, so this time we have shifted the focus of our work to the Chinese market. "We didn't expect that it would be so difficult to occupy the Chinese market, and we really underestimated the enemy at the beginning, especially because we didn't have a good understanding of Li Feng." Now, Luo Juncai has been invested in his command, and this incident has hit the confidence of our company's team very much. ”
"I have long seen that there is a deep contradiction between Luo Juncai and Edward, but you did not fully realize the fatality of this contradiction, and let it intensify. Now, a large area of the country has been easily recaptured by Baibao.com. Without our help, it would have been so easy for you to take away the market, but what can we get as a result? How can our interests be protected?" Xu Jinlin's words were a little annoyed, and he even ignored Edward's presence on the scene.
Of course, Edward did not want to be accused by Xu Jinlin in person, and retorted on the spot: "Mr. Xu, the resignation of the company's management personnel is a common occurrence for Internet companies. Don't just stare at our global mall, even if you are those Internet companies in Huaxia, personnel changes are very frequent, job hopping is a person's career choice, we can't control it at all, if you blame me for this, it is obviously unfair to me. ”
Although Edward was angry, he didn't go crazy, in front of Xu Jinlin, he still restrained himself, after all, a lot of resources in the Huaxia market are in the hands of Dahua Fund, and there are still many places where Xu Jinlin is needed in the global mall, but he must not offend this big guy.
"Now is not the time to point fingers, the promotion continues, and a huge amount of money is needed every day, but the results are becoming less and less obvious. "It seems that we have to imitate the idea of Baibao.com and make a fuss about the user experience." Our website, has not been for the characteristics of Chinese netizens, tailored to meet the market design ideas, now the user experience is a big difference in Baibao, users will naturally turn back to Baibao. ”
"This problem is the problem that Luo Juncai discovered at the beginning, you went around and around, and then returned to this old path. But during this time, the wasted marketing expenses exceeded 50 million, I really don't know what you are doing!" Xu Jinlin still couldn't suppress his anger.
After all, he is the oldest and has the deepest information, even if he can't call for wind and rain in the Chinese market, he still has the ability to fight vertically and horizontally.
Leo Porter and Edward are both young men in their thirties, and in the face of the largest investor in the Chinese market, they also seem to lack confidence, allowing Xu Jinlin to get angry, but also look at each other, helpless.
"Mr. Xu, you dissipate your anger first, these 50 million are not considered white flowers, although the effect is a little worse, but there are still some of them. Leo Porter poured Xu Jinlin another cup of coffee, "Next, our focus is on two aspects, on the one hand, to improve the user experience of the Chinese version of the Global Mall website, and on the other hand, to carry out a comprehensive attack on the upstream and downstream of Li Feng's e-commerce!"
When Xu Jinlin heard that Leoper was going to hit Li Feng, he was somewhat relieved, took a sip of coffee, and asked, "Mr. Leopold, this first aspect is not much needed, it is something you need to improve immediately." As for the second aspect, tell me how to crack down on Li Feng's layout of the upstream and downstream of e-commerce?"