Why are people who work hard happier? Because people who work hard usually don't have time to worry about it.

Chu Yuanxi originally thought that he would be entangled until the next day, but he didn't expect that when the time came to the evening of the 7th, he would not have time to entangle, because the big penguin began to release reservations for a certain game, and many people in Ba Ren were pushed on QQ and WeChat to recommend the appointment of this comic book of the same name called "Yin Yang X Immortal".

(The name of this comic is made up by the author Jun Blind Jaguar.,Without this comic.,I beg you to stop sitting in the right seat!)

This set of comics is a veteran migrant worker in the national comics, and it can often show its face in the top ten of the penguin anime list, and it is very suitable for adaptation into a card game. There are many characters, many maps, many monsters, many props, many skills, and many copies, in short, it is made for combat adventures, so it can be made into a long chapter, and it can become a migrant manga.

Migrant workers are an honorary title that represents traffic.

But it doesn't have many professions, because there is no such thing as a profession in the fantasy setting in the ancient background of the Celestial Empire, and the heroes are all able to resist and fight and develop their careers. Therefore, the most suitable adaptation of such an IP is always a card game.

Chu Yuanxi looked at the introduction of this game, what "cool 3D", "classic genre", "multiple talents", "special gameplay" and the like, it is just mediocre publicity, basically all companies can play games like this. But "Varied Plot", "Custom Protagonist" and "City Building Upgrade", emmmmm......

Without waiting for Chu Yuanxi to speak, Zhao Jie had already invited the president to come to Baren Games to participate in an important discussion.

When Chu Yuanxi sat in the large conference room, he saw that Zhao Jie was already fiddling with the projector, and there were many people sitting below, even Jiaotu and Lu Yu came over, and only Uncle Sheng was in Hengdian so he was absent.

Yang Jiangang also came from downstairs, in addition to some cadres of Ba Ren Games, such as Sankei Wang Le.

Zhu Xiao sat down next to Chu Yuanxi, and Mu Ran asked, "Is this a copycat for us?"

Chu Yuanxi saw that many people around him were looking at him, including Xue Ming. "What's there to doubt about this? Isn't it inevitable that penguins will rob money? The key is how to rob them. At least six or seven knockoffs will appear in the next three months. Zhao Jie, what are you doing with the projector?"

"I'll show you a good look. Zhao Jie raised his head, took care of the projector, and then didn't say anything about the opening remarks, briefly introduced the situation, and then started to play the video, a game video of the "Yin Yang X Immortal" mobile game.

Suddenly, the sound of "" below was frequent, and Chu Yuanxi almost choked, "Awesome! You stole someone's demo?"

"How can it be called stealing?" Zhao Jie sighed, "Let's call it more friends and do things." This is something that people show penguins, let's take a look at it too, everyone has an idea. ”

In fact, I've been watching.,This demo is very complete.,The art resources are all at a glance.。 Many people don't like it, because if it's not 3D, it's close to a pixel-level copycat, and all the processes are the same regardless of the artistic distinction between 3D and 2D.

"Damn!

"Will a little bit of innovation die?"

"Why don't you redesign the UI? The UI of this Nima 3D game is almost the same as the 2D one, and I'm really drunk. ”

"I'm relying on me! The gameplay is exactly the same, is there any new way to play?

............

Chu Yuanxi looked at Zhao Jie, Zhao Jie had obviously watched this video, so he was speechless. He also has something to say, but he is not in a hurry, wait for Zhao Jie to say it first.

Zhao Jie saw that Chu Yuanxi was sitting so steadily, and he felt inexplicably confident in his heart, and asked in a loud voice: "Brothers, in fact, I have just one question, what should we do?"

"Damn, your problem can be broken down into N more than one problem. ”

"What should I do?

"Steady, steady. There may be more than one enemy. ”

"Do the activity, didn't say anything. ”

"I feel like we should wait for the other party to take a look after the server is opened, and then make a plan. ”

There was a sudden chatter below, and Zhao Jie was at a loss when he heard it.

Why did Zhao Jie ask? Because the mobile game "Out of the Mountains" is now the cash cow of the Baren Group. No matter how Ba people promote it to the outside world, how awesome it is, how huge the business is, how good the endogeneity is, how reliable the matrix and fans are, the problem is that other businesses don't produce much milk, and the cash flow is basically on the game.

Therefore, the operation of the mobile game "Out of the Troubled Times" is not a matter of the Ba Ren game, and the usual operation is nothing more than version updates, doing activities, issuing new cards, expanding maps, pulling recharges, etc., he just needs Xiao Gui Cao to maintain stability. Besides, the next batch of plans under his command, it is not impossible to recruit those who are more qualified than Yang Jiangang, and a successful project like "Out of the Mountain in Troubled Times" has released the news of recruitment, and the planning of job hunting can break the threshold.

Therefore, the operation of Ba Ren Games is not a big deal, and the new work can be carried out according to the strategy of "small game group" proposed by him, which can not only make full use of the traffic advantage of Ba Ren information, but also take advantage of the IP effect of "Out of the Troubled Times", and also tap talents, which can be said to be very smooth. And in terms of copyright, because Uncle Sheng has now begun to purchase copyrights on a large scale, it just happens to be able to be used for Ba Ren games, which is equivalent to killing two birds with one stone, and it is no problem to take into account the peak visual effects and Ba Ren games, and the efficiency is extremely high.

But when encountering this kind of big event, Zhao Jie immediately clawed.

Chu Yuan Xixin said in his heart that you gathered so many people, are you planning to divide the pot? In case the decision is wrong, everyone will bear it together? This Zhao Jie is cunning and cunning, and it is worthy of Pengfei Technology, foreseeing that there is a pot flying, he will first pull enough people to back his back.

In fact, from the level of the game, there are not many ways for genuine products to snipe counterfeits, especially if counterfeits go to the incremental market, users are not overlapping, and there is no way at all. However, because it is produced by Big Penguin, the visual overlap of users is still relatively large, because the main user distribution of "Out of the Troubled Times" relies on WeChat, followed by the headline matrix, and then the major game channels.

The original source of users of this IP was mainly the comic WeChat public account,This is the effect of the Ba Ren matrix through the screening of all the accurate users into this service account and then the overall detonation,Including the users of the headline system,After a series of chewing, the final destination is also here。 Then there's the viral distribution of H5, both of which are WeChat channels. Therefore, it can be said that Daddy Long is a real father, and he is the only person who needs to kneel in Chu Yuanxi.

At present, the number of users in the official service and game channels is roughly 64, and the retention rate of the official service is significantly higher by more than ten percentage points, which shows that the amount of IP absorption is still obvious, and the main channel for IP absorption is WeChat.

When it comes to the big penguin pushing its own game, it must be the first position, and then there is the application treasure, which is equivalent to digging food in your own field, and it is not too simple to grab accurate users.

In WeChat, directly screening the concerned users on the Ba Ren Entertainment comic account is undoubtedly accurate users, simple and clear, and there is no difficulty.

Hand Q is a little more delicate.,Catch the group.,Whoever has the key character of "Out of the Mountain in Troubled Times" in the name.,Catch all the group members.,And then push a message to them - a week of countdown to the server.,Only this time the reservation benefits are doubled.,Exclusive registration gift package for reservation。 This kind of eye-catching slogan is the most powerful, taking advantage of the user's hatred and loss, and the user line who noticed it made an appointment and then said, and once the appointment was made, it must be a serial information flow bombardment.

However, in turn, the Ba people can also launch a counterattack based on this, and design activities to pull the player. That's why Zhao Jie asked, what should we do, in fact, how do we fight back?

Soon, seeing that Chu Yuanxi didn't speak, the chicken and duck beaked below, the focus of the argument was nothing more than what kind of activity plan to make, whether it was to stimulate recharge or consumption, or it had nothing to do with recharge but extended the game time?

However, Chu Yuanxi clapped his hands: "I said that you guys, you can't grasp the point." ”

He asked Zhao Jie to pull the video to the beginning, "Look, do you see this green logo? Although Penguin has increased its self-development, the agent is still the mainstream, this is the product of Penguin Agent, does anyone know about this company?

The knowledgeable people suddenly looked at each other, this company is awesome! It's not that penguins are better than penguins, if you want to talk about copycat games in China, no one dares to say that it is the second. Therefore, Penguin Games recognized this godson, it turned out that they made it, no wonder the 3D copycat 2D has been made into pixels!

I only heard Chu Yuanxi say: "I was relieved when I saw this logo." Although they have in-depth cooperation with Penguin, Penguin Animation gives them a big IP, this IP is very good, Penguin Animation's IP is very good, at least worth tens of millions, and then Penguin gives them traffic, which is more valuable, but I am relieved. ”

"Where did you get your confidence from?" asked Jiaotu arrogantly, "We're all trembling." ”

Chu Yuan Xixin said in his heart, why didn't I see you trembling, hey?" "You don't understand the game, so you can tremble." The summary of everyone's opinions just now is nothing more than that, in order to snipe this game, we need to hurt the experience of our users, whether it is a recharge activity or a consumption activity, or a prolonged game time, it will hurt the user experience, right?

It took us more than half a year to achieve a balance between the user experience, whether it is time occupation or ¥ consumption, it can basically satisfy most players, which is not easy. So at present, the monthly turnover can be maintained at hundreds of millions of dollars, the version has been updated more than ten times, and DAU can also be maintained, which is a hard-won achievement, unlike some games, which run a group of users after updating the version. Are you going to destroy this with your own hands?"

"Then you mean to ignore them strategically, it's impossible to ignore them, right?" Yang Jiangang humbly asked, he is now accustomed to thinking about problems from a higher level, even if he can't figure it out, he will stand up and talk about it first. But limited by vision, insight is not enough.

Chu Yuanxi was very calm, he found that these brothers had no fear of the menacing big penguins, they were dignified, but they were not afraid, which was a very good signal.

"It's certainly not 'ignoring', it's about how to 'see'. Just now I told Zhu Wei that the penguins are coming to rob the money, and it depends on how they rob it. Now there is nothing to be afraid of in this robbery method, and the most taboo thing is that if the enemy does not move, I will mess up first, understand? If you don't understand, I'll tell you a story.

It is said that at the beginning of 2013, there was a mobile game company that brought the entire industry up. Before 2012, the ceiling of the industry was a single game with a monthly turnover of 1 million, and the company's products relied on copycats of a mobile game in an island country to achieve a daily recharge of 300,000 yuan on a single channel and a single server, with a monthly turnover of 50 million. It can be said that it has driven the investment of the entire mobile phone industry, and 10,000 game teams have sprung up across the country in an instant, and there are 1,000 teams copying them, including big penguins.

At that time, the game of Big Penguin had two series, the whole people and every day, and the copycat products launched were crowned with "every day xx", which was also supported by the traffic of penguins, but it was useless and completely defeated.

Why do big penguins sometimes fail when they make a copycat? Because the 'chain of social contempt' exists objectively, and even the big penguins may not be able to cross it, although they are the most likely to cross it.

Later, the company forgot the futility of thousands of products and copied them, and embarked on the road of copycat domestic successful products, and then lost consecutive battles, and even the pixel-level copycat products were sued by the slag to the court, what does this mean?

It shows that the player base is more inclined to originality, and the disdain for copycats is a factor that cannot be ignored. We now occupy orthodoxy, and now in the face of the knockoffs of the big penguins, we go to fight the game, and if we beat it, we will lose both, and if we break it, we will call it self-chaos.

What kind of company are we? We are a company with information weapons in our hands, and we have to fight for the chain of social contempt, understand? Don't go to the siege, the big penguins want you to attack their city, and the siege is in the hands of the big penguins, and enter the field they are good at. ”

Wang Le was the first to see the Demo, and at the same time as Zhao Jie, he had been worried for a long time, and he had to break the casserole at this time: "Mr. Chu, just say it directly, what should we do, how to deal with it?"

"How do you deal with it? The first thing you need to do is keep the server stable, and be careful not to have problems with you during this time. I have two arrangements, the first is peripheral products, although Uncle Sheng is not here, but I am already starting to promote, and when the copycat products are launched, we will start to bring goods from the media and sell peripherals. At the same time, there are activities in the game, and game props are not sent, but peripherals are directly sent.

You should pay attention to this activity not to consume the player's time too much, and not to be linked to the top-up, which can generate a certain amount of indirect consumption, but the degree should not be excessive. We mainly give, to be inclusive, so that ordinary players can also get gifts. Wang Le will come to me for a look at this matter and determine the process and form. ”

"Isn't that going to lose a lot of money?" Zhao Jie was shocked first, "We're 35 million DAU, how much do we have to give?"

"Are you stupid?" Chu Yuan Xixin said that Zhao Jie has now become the slowest growing one, "Do you know the little raccoon set cards? Our peripheral products are complete, such as the five-element spirit rune key chain, let's send two, let the player lack three, and then show the complete set in the game, follow the show on Weibo, show in the official account, show in Douyin, and directly open up the e-commerce, understand? This is called in-game promotion, sell one, the cost of three will come back, and you can earn one, and the more you give, the more you earn.

Now it's time for the game to feed back a wave of traffic from the Ba people's self-media matrix. The only problem is the production capacity, the copyright company has been operating for a few months, the foundry has been found but the design work is back in the furnace, and the other party has a week to start testing, I don't know if the production capacity can keep up. Leave this matter to me to solve, and let the well-off people run. ”

"Okay, I got it. Lu Yuxin said that it is better to go around and bring goods back to e-commerce, but the large-scale release of the surrounding area is really helpful to the construction of social chain barriers, that is, this social contempt chain is still a thing worth studying.

"No, you don't understand, the second arrangement is entirely the work of an information company. Let's start collecting enemy information now, and see how the big penguin pushes, whether the advertising intensity is high, where the main promotion channel is, and where the secondary is. When you go back, you will arrange this matter and make sure that someone is responsible. Originally, this matter should be Zhao Jie's job, but they are not professional, so you just do it for you. ”

"What are you doing?"

"It's all said that if the big penguin fights in a daze, push it in a dignified manner, and push it from scratch according to the new product, no matter what incremental stock users and the like, then we don't have any good way. If we touch porcelain, we will promote the counterfeit product, right?

But if Big Penguin's operations department has some different ideas, then we have to be ready for a quality triple. How to get it, I'll tell you secretly.

I know that for all of you, it has always been peaceful development, and you have never been challenged by the tip of the needle. Especially when it comes up, it is the most difficult big boss, and there is no mob-level to send experience for us to practice, so you panicked.

It's not necessary, brothers, it's really unnecessary. Big penguins are not invincible, and their copycat play has lost more than once or twice, and has already lost many times. And we are a particularly healthy internal structure of the enterprise, although the absolute volume of the difference is a hundred times, but the big penguin is not all the body pressure ah, as long as we unite as one, not afraid. ”

This paragraph is obviously cheering, and the faces of everyone in the audience are very different, some of them think they are super handsome, some of them are frowning and thinking about countermeasures, and some of them have doubts and worries written on their faces.

Yang Jiangang is different, he is not the three, and his heart said Why are you not afraid? As if it is not the first time you have encountered this kind of challenge?, we were together in 2013, are you possessed by some thousand-year-old monster? Otherwise, it can't be explained.

At this moment, Yuan Yu pushed the door and walked in, just when he heard the last paragraph, he was stunned: "When did the big penguin fail many times?"