Lu Yu shook his head blankly.

I only heard Chu Yuanxi say: "You are rebuilding the wheel, this business should be the main thing to do in the artifact company, and the Ba people cooperate with the information to provide information services, and at the same time get the information service fee, and the branches are settled independently." It is not the main thing to do with the information of the Pakistani people. This integration of upstream and downstream wheels can be built once for our company's business structure, and Ba Ren is not such an asset-heavy company.

In the same way, who should be the leader in the sale of peripherals in "Out of the Troubled Times"? According to the internal agreement I designed, it should be led by Uncle Sheng's side, and the surrounding copyrights are all in him, he sells them, and you provide information services and charge fees, which is such a logic. ”

In fact, the sale of the peripherals of "Out of the Mountain in Troubled Times" should have started a long time ago, and it should have been started at the end of last year, but Chu Yuanxi was busy with the preparatory work for a well-off life. When the Ba Ren Entertainment Group was turned into a group, this pot was turned on Uncle Sheng's back, and Uncle Sheng was busier, much more important than this, and he didn't know where to hire the right person, so he did it all by himself, so he couldn't take care of it at all.

By the time Chu Yuanxi remembered that it was already April, hey, the copycat competitors are about to come out, and the periphery of "Out of the Mountain in Troubled Times" has not been sold yet?

Therefore, Uncle Sheng's copyright department hired a commissioner, as the No. 001 employee of Ba Ren Copyright, who was responsible for opening up the upstream foundry to stock up, and waiting for the copycat competing products to come out and start selling, and has made a number of mouse pads, pillows and dolls.

Looking at these peripherals, Chu Yuanxi was angry that one Buddha was born and two Buddhas ascended to heaven, and said in his heart that we would make such a low peripherals with such a good IP?

There are so many popular props in our game, you can't make a gold pendant, you can make some figures, you can't make a figure to make some eye masks, masks and skin care products, you can't make a mug, a key chain or the like?

In order to do this, Chu Yuanxi had to intervene directly and ask the commissioner to re-design the plan, and the high, medium and low grades must be left, not all low-end. At present, Uncle Sheng went to Hengdian, and this stall was directly taken over by Chu Yuanxi, which made the commissioner tremble every day, for fear of provoking the boss to run wild again.

Of course, this has little to do with Lu Yu, if his rank is a little higher, he may notice the profits of live e-commerce and online games at the same time, but at present, he only notices what is easier to pay attention to.

"Then Cao Shan is doing it!" he couldn't help but exclaim, "Can't she do it because she delays the fighter plane?"

"This is the third question, Lu Yu, you don't want to think about what you can do, why don't I do it? From my point of view, I'm not afraid of effort, but I'm afraid of consuming fan value. What you see is that it is very profitable, a new outlet, one billion a year, you can earn three years, hurry up, what I see is that the live broadcast of Internet celebrities is a matter of rapid consumption of the value of fans, and the loss ratio is very high, and the reputation is very low.

The essence of making money in Internet celebrity e-commerce is to collect IQ tax, which may be suitable for the lipstick brother, because his business structure is like this, and the old fans have lost the new fans. We can't do it, it's okay for the Ba puppet, treat it as a career, and the money you make can't be worth the losses elsewhere.

You said that we can do a clear stream, sorry, the mudslide can't work, because this environment can not be changed by one or two mudslides, and your efforts will be wiped out by the environment to the greatest extent, and the cost performance is too low. If I have to consume it, I prefer to consume it in a more cost-effective place, or in a smoother way, and use this value for a long time.

Then, from Cao Shan's point of view, it was simple. She is doing brand strategy, and it has begun to take shape in the southern coastal area, and the situation of my research is to gain a firm foothold, and the reputation and exposure are not bad, and I can see the effect step by step from low to high. Well, and the cost is lower than expected, because the price concession of Focus Media, a traditional advertising channel, is very large this year. ”

Speaking of this, Chu Yuanxi still thinks it's quite funny, because the matter of "takeaway killing the instant noodle industry" is once again alive in front of him, and he is still very involved.

Focus Media does advertising in buildings, cinema screens and terminal stores, with a market share of a rare 90%, not a "giant", but a near-complete monopoly, and in mid-2018, it also accepted a large investment from Ali, 15 billion yuan and took 10% of the shares.

However, after this Iron Curtain player was invested by Ali's aggressive and large-scale investment, it did not show a strong alliance, but fell sharply, and fell from more than ten yuan per share to more than five yuan in less than a year with the attitude of a grumpy brother, because its revenue and profits have declined in great strides.

Why is it so miserable? Because Douyin precisely adjusted its business model and business strategy in the middle of last year, almost at the same time as Alibaba's shareholding.

Then Focus Media watched this short video application that couldn't match its own eight poles start a round of advertising frenzy, not only took orders from advertisers' fathers, but also opened a series of functions such as star map ads for the broadcasters' big ones, matching advertisers' fathers with traffic owners to hook up. Even with Kuaishou, I had to follow the adjustment.

The advertisements of short videos are all based on big data and are placed by AI screening and accurate users, and when the advertiser's father is looking for traffic owners, he also determines the fan tonality according to the video content of the broadcaster, which is quite a match for his own products. As a result, Focus Media was stunned to find that the advertisers' fathers had run away...... Ran away...... Finish......

This is a dimensionality reduction strike. Focus Media does brand display advertising, which is basically the case with traditional advertising, while advertisers gradually like effect advertising, which is precisely pushed, and clicked to enter the product page or even directly enter the purchase page.

Therefore, Barana, an artifact company owned by Ba Ren, has become a direct beneficiary, and the advertising cost has dropped significantly, while Cao Shan does brand building, which just needs brand display advertising, not effect ......

This cause and effect quickly turned around in his mind, and Chu Yuanxi continued: "You must know that it is not easy to enter the traditional brand map with the label of Internet celebrity, it seems that it is not a big deal, and the benefits are average, compared with games and live broadcast e-commerce, it is a completely traditional business model, but it is actually very valuable." Even if all the self-media accounts of your Ba Ren information are closed, and the games of Zhao Jie Ba Ren Games are shut down, relying on the artifact company, we can afford to raise more than 100 Ba people. Don't laugh, it's not alarmist.

In short, you are doing e-commerce live broadcast, which is not in harmony with her brand strategy. There is a division of labor within the Ba Ren Group, and it cannot be fought separately, increasing competition and internal friction in the same industry, and the Ba Ren information is responsible for open source, which is an oil field, not an engine. ”

After speaking, he looked at Lu Yu quietly. Lu Yu didn't feel too much frustration after being denied, but just fell into a not short period of thought, and then looked up and asked: "Mr. Chu, why are you always not tempted by the profits that can be obtained at your fingertips? Even if I know that this business will be worth 10 billion in the future, and now it will only be sold for 3 billion, I can't help but settle down." ”

"Confident, confident. You are confident that you will cash out all 10 billion, of course, you are not willing to sell only 3 billion. Chu Yuanxi was especially satisfied with Lu Yu's attitude, it was really right to promote him to be the manager of Ba Ren's information!" "Do you know about the Stanford marshmallow experiment? The children who did the experiment were each given a piece of marshmallow, and were told that if they waited until the teacher came back to eat it, they could reward another piece, but most of them couldn't hold on. ”

"So...... The child who persevered was rewarded with a lot of marshmallows?" Lu Yu really hadn't heard of it.

"No, it's the researchers who have followed all the children for many years, and those who don't eat go on to do better overall and be more successful in their careers. This is the origin of the concept of 'delayed gratification', choosing to improve self-control in immediate enjoyment or restraint is a necessary quality for doing business. ”

Lu Yu nodded solemnly, and then, Chu Yuanxi said: "But you are reliable in doing this thing itself, at least it is a good plan in the circle of your information company." You've also made a lot of progress in your previous job, so you'll be rewarded with a 0.2% option on the Barren Group, effective today, or the five-year one. ”

Assuming that the valuation of the Ba people is now 30 billion, this is equivalent to a reward of 12 million per year, and this kind of mathematical conversion can be obtained instantly when Lu Yu is converted, because he has been obsessed for a long, long time......

This is not a temporary idea, but Lu Yu's own options are too few, not to mention compared with the managers of other branches, even if there are many employees on the side of Baren Games who have paid for options because of the high DKP, and the bonus on the side of Baren Information is high, but the DKP suffers.

So I was also looking for an opportunity to send him some, and some things were inconvenient to say too directly, such as reminding Lu Yu that his interests were in the group, not in the Ba people's information, so his interests were consistent with the interests of the group. But this kind of remark is a bit discordant, because assuming that Lu Yu's plan is approved, it is obvious that the cash flow of Ba Ren's information will be very good, and the bonuses of employees will be higher.

It doesn't make sense that a position that directly generates profits is the highest bonus in any company, even if it is replaced by anyone who can do it just as well. Therefore, in large companies, there is a frequent inconsistency between the interests of the company and the interests of employees. Everybody wants the cash flow of the department to be good, but as for the overall interests of the company? It's the capitalist's industry, what does it have to do with me?

This is also the most difficult point for people who run a company to grasp in the process of growing from a small to a large one, especially when they do not have this awareness in their heads.

Chu Yuanxi is conscious, but directly saying it is equivalent to instigating Lu Yu to stand on the opposite side of those employees who get along with him day and night and fight together, so I hope that Lu Yu can understand it by himself when he gets this head office option.

But Lu Yu's brain circuit was obviously not here, and the feeling of getting a huge sum of money in an instant made him feel like he was on pins and needles, "I'll go...... I'm fine with the company's liver and brain, but, but I just told a big anchor to come and do an e-commerce live broadcast, how can I tell people......"

"What? You actually cut first and then play?" Chu Yuan Xixin said that you are brave enough to be fat? Do you have a crush on a big anchor and want to flirt? "Female, right?"

"Ahh Lu Yu stroked the back of his head embarrassedly, "It's indeed a woman, a big anchor with tens of millions of fans in Kuaishou, called Ling'er." She took the initiative to contact me, saying that she wanted to transform, and asked me if I wanted to do e-commerce live broadcast or something. As soon as I thought it was appropriate, many merchants came to contact me before and asked me if I wanted to open an e-commerce live broadcast business. In other words, the resources are ready-made, and we don't even need to manage the warehouse logistics, just bring the goods, I think it's good......"

Chu Yuan Xixin said in his heart, why did he go around and run to Feng Xueling? Isn't this what I suggested to her to transform in the first place?

His face was a little strange, but Lu Yu didn't see it, and he hurriedly asked: "Ling'er, I know, Feng Xueling, is quite powerful among the second-tier anchors in Kuaishou." Anyway, who have you recruited recently? I don't pay enough attention to you, and you have enough fun? There are beautiful women chasing you? And you're a big beauty with tens of millions of fans, are you capable?"

Lu Yuxin said that there are more beauties chasing you, why don't you say it? It's a big beauty worth billions who is chasing you!

"I really don't have it, Mr. Chu, I recently contacted two Internet celebrities, one is in charge of e-commerce and the other is in charge of food exploration. The other one is also surnamed Feng, he is a pure newcomer, he has never been broadcast before, but he is okay on Weibo, with 100,000 fans, and he is an Internet celebrity. ”

Chu Yuanxi was really shocked this time, and his surname was Feng? 100,000 followers on Weibo? This is not ...... But in front of Lu Yu, the calm aura had to be supported, so he asked pretendically: "Are you all surnamed Feng?"

"Oh yes, I also found out that they are actually relatives after I met them. Isn't that a coincidence?"

Coincidentally, your sister! Isn't this Feng Lin? Feng Lin is a member of the Ba people? Then if you don't duel with Zhu Wei, you will be in the dark! Then you are still hairy? 100 percent out of control!

No, no, it must not get out of control. Chu Yuanxi suddenly made a deep groan, as if he had thought about it, but in fact, he thought about it in an instant: "That's it, since the live broadcast e-commerce is not done, and Feng Xueling has the willingness to cooperate and transform...... Well, she is a very good anchor herself, and joining the Ba people is definitely a big benefit to us, and it can't be easily pushed out. ”

He stopped, looked at Lu Yu, and saw that Lu Yu looked attentive, and seemed to be thinking, so he directly announced: "Why don't you let Feng Xueling be the anchor of the food exploration store?"

Lu Yu was suddenly incredible!, "What? Ling'er is going to eat and broadcast?"

"Yes, transformation. Eating and broadcasting is also a very good type, Zhou Minxi used to do eating and broadcasting when he retired, what's wrong?" Chu Yuanxi said that Lu Yu was speechless, is eating broadcasting lower than e-commerce live broadcasting?

"Besides, Feng Xueling has been a big anchor for so many years and still can't sing or dance, she shoots catwalks on the street all day long, she can change if she wants to transform? Let her succeed Zhu Wei or Zhou Minxi singing and dancing, can she do it? Smash her brand and smash our brand. Do you think it's okay for her to become an e-commerce buyer? The first brother of people's lipstick relies on eloquence and unique style, what does Feng Xueling rely on?

It just so happens that the requirements for food exploration are very low, which is a little stronger than street photography, and the type is just between street photography and e-commerce buyers. It not only needs to be constantly on the catwalk, but also needs to be dictated in front of the camera, and the ultimate purpose of food exploration is to promote those stores commercially speaking, which is the same as the live broadcast of e-commerce buyers, and can even be counted as a subcategory of e-commerce buyers.

Isn't this just right? It's just right to be able to exercise her eloquence and performance ability, right? It's not too late for her to turn to an e-commerce buyer after she can do a good job of exploring the food store. ”

Lu Yu was dumbfounded, and after thinking about it for a while, he found that he didn't know how to refute it?

I only heard Chu Yuanxi groan again: "As for this Feng Lin, you make an appointment with her for me, and I will personally make amends to her." ”

"Awesome!" Lu Yu felt the same as a five-body surrender to Chu Yuanxi's disposition, Ling'er is a Kuaishou head anchor with 10 million fans, Feng Lin only has 100,000 Weibo fans, if he must sacrifice one, sacrificing Feng Lin is a matter of course in Lu Yu's eyes. But these two are sisters, and if they sacrifice their sister, will the younger sister be unhappy? Or even advance and retreat together? At this time, the boss of the Ba Ren clique personally went out to make amends, and it should not be a problem.

Waiting for Lu Yu to leave, Chu Yuanxi took out his mobile phone and flipped out Feng Lin's WeChat, thought about it again and again, and popped up the keyboard several times, but nothing was written.

"Forget it, wait for Lu Yu to talk about it......" He thought of bringing Feng Lin to the company after the annual meeting, thinking that he was being mistaken by Yu Yanan when he was about to have a deeper exchange, and thinking that Feng Lin shook his hand and left, he couldn't help but feel a little entangled in his heart.

Chu Yuanxi knew that he was a person who was rarely entangled, and he could have tangled emotions, which showed that he really cared about Feng Lin in his heart. Only in this way, after making a smart decision with Lu Yu just now, she was even more worried about whether Feng Lin would disappear silently? She is a warm and direct person, she can make jokes about her, she can drive her car, but the pride in her heart cannot be offended, for people who do not agree with her, she does this kind of thing, if she feels offended.

It's easy to explain a couple of sentences casually on WeChat, even if it's a harmless lie, but Chu Yuanxi is reluctant to do this, because his fundamental motive is not to let Feng Lin meet with Zhu Yu.

In a sense, those who can be scumbags are very sensitive to the changes in each other's feelings, otherwise they will not move. Chu Yuanxi can be sure that Zhu Wei cares about him the most, surpassing Feng Lin, surpassing Qi Yu, and surpassing Yu Yanan, but Feng Lin is the easiest to get in tune with him, the rhythm of thinking, and even the heart.

Sometimes he even felt that Feng Lin was more straightforward, and his thoughts reached the finish line faster than him. This feeling is looking at all the girls around her, only the little black girl Monica has a similar situation.

Because of this, he didn't want to hide his motives, he didn't want to tell this lie.

That's why it's tangled.