The reason why Yang Fei agreed to sponsor the two activities organized by the student union was due to his considerations.

Because October 1st is the new product launch of Maxim shampoo and cleansing shower gel.

How can a new product continue to get the attention of the market and consumers?

In addition to advertising, it is still advertising, in addition to hard advertising, there are soft advertising, there are product placement advertising, and there are sponsored advertising.

Entertainment in the mid-90s was not very developed, and even the evergreen tree of the entertainment industry "Kuaiben" had not yet been born.

At this time, the debates and art performances of colleges and universities are actually very interesting, especially the related activities held by well-known universities in Beijin, which are of a high standard, no worse than some online variety shows in later generations.

After all, those who can gather in these colleges and universities are the leaders of the times, and these people have also become social elites after graduation.

Yang Fei took out the money to sponsor the student union of the university, and held two huge college student debate competitions and art performances, and all universities in Beijing could send teams to participate.

In order to motivate outstanding students to participate in the competition, and in order to improve the quality of the participating programs, Yang Fei set up an unprecedented high bonus, the special prize of 50,000 yuan, the first prize of 30,000 yuan, the second prize of 20,000 yuan, the third prize of 10,000 yuan, and six winning prizes, each with 5,000 yuan, all of which are cash and do not use equivalent products instead.

Beijin is the most educationally developed region in the country, with 80 to 90 universities of various types.

Yang Fei has set up as many as ten awards.

In other words, as long as the school sends a representative to participate in the competition, there is a 1 in 9 chance of winning the prize, which is still very high.

Especially the grand prize and the top three, the prize money is so high that a participating team and several students can divide it equally, and each person can get a few thousand yuan in cash, which is equivalent to the annual income of a worker at that time.

That's a lot of money for a college student in the 90s.

In order to get this high bonus, the universities in Beijing began to actively prepare for the competition, and selected the best talents from among the students of the school to form the most competitive team.

At the deadline for registration, all colleges and universities in the city will sign up for the competition.

At the same time, Yang Fei publicized these two activities on local TV stations, as well as newspapers and magazines, in the names of "Meisi Shampoo College Student Debate" and "Cleansing Body Wash College Student Art Show".

This kind of activity is actually a small-scale talent audition.

And the audition of the most famous artist in China will be a few years later, that is, the well-known "fast girl" selection.

A campus activity that was originally only carried out within the university was packaged by Yang Fei as a commercial promotional activity.

On the opposite side of the beautiful building square of Qingdao University, a professional large-scale stage was set up, and a wide banner was pulled out above the stage: "Sponsored by the Beautiful Daily Chemical Factory: Meisi Shampoo College Student Large-scale Debate and Cleansing and Shower Gel College Student Art Show." ”

In front of the stage, hundreds of plastic stools were placed for the majority of students and citizens to see.

As early as May 1, 95, the state has implemented the system of weekends.

After 40 years of implementing the single-rest system, it has finally withdrawn from the stage of history, and people no longer focus on work and accumulation, but have more time to consume and enjoy.

The implementation of weekends has greatly stimulated the domestic economic consumption market and tourism market.

Yang Fei divided the two competitions into seasons, with a debate tournament every Saturday and a theatrical performance on Sunday.

Citizens who have just implemented the weekend are worried that there is no place to relax, and these activities held by the Beautiful Building provide them with an excellent place to go.

There are the eloquence of contemporary talents, the collision of college students' ideological trends, the dances of beautiful female students, and the sketches and dramas of talented and beautiful women.

Yang Fei grasped the node of Saturday and Sunday very well.

On weekends, citizens and students from all over the world flocked to the beautiful building square, crowding the place, and at a glance, it was crowded with people.

When the flow of people comes, so does consumption.

While waiting and resting, citizens and students will go to the mall to stroll, but they are afraid that one person only buys a bottle of white mineral water and then buys some snacks, which is also a lot of consumption.

The increase in the number of spectators also inspired the contestants.

It's a show that really faces the whole city!

Every participating team is taking this competition seriously and trying to come up with the best program.

On the day of the competition, a grand new product launch conference was held in front of the Beautiful Building.

The hair shampoo endorsed by Yang Yuying, and the cleansing shower gel endorsed by Lin Feiying were officially unveiled on the market.

Compared with Procter & Gamble's ridiculously expensive price, the price of Max shampoo is much more affordable, and the price of shampoo with the same capacity is almost half of that of the P&G brand.

Meisi shampoo, for different hair types and people, has released four categories of shampoo formulas: dandruff, repair, moisturizing, and infants.

Each formula has different packaging such as large, medium and small and family packs, which is convenient for consumers to choose and buy.

The layman looks at the bustle, and the insider looks at the doorway.

The biggest highlight of the conference is the revolutionary new technology of the beautiful daily chemical plant.

For example, the anti-dandruff product is added with zinc pyrithione, which is ZPT, a special ingredient recommended by dermatologists, which can penetrate deeper and faster into the place where the fungus that causes dandruff is located, and then specifically target the microorganism Malassezia spherical that causes dandruff to break the dandruff cycle from the source and achieve a long-lasting anti-dandruff effect.

The anti-dandruff shampoo also adds other benefits, such as the anti-dandruff shampoo mentioned above, which also has a toning effect, through oxidative stress and conditioning the scalp, making the scalp fresh and comfortable, and more comprehensive care for the health of the hair.

Most people, who are not interested in recipes and techniques, come to see beautiful women.

Yang Yuying wears a long skirt, her long hair is flowing like a fairy, and her image is the best interpretation of Meisi shampoo.

And Lin Feiying's dress is more "dewy", and the smooth and smooth back and fragrant shoulders are generously displayed for everyone to see.

And this image of hers is exactly the picture on the advertising of cleansing shower gel.

For an artist, proper "exposure" is also a must, and it is the biggest selling point of advertising.

What's more, all she showed was a beautiful neck and shoulders.

All consumers who buy Meisi shampoo and cleansing shower gel can receive a bag of white laundry detergent in a pound, buy more and wash more, and there is no cap!

The cost of a bag of laundry detergent is only a few cents, and it is nothing in the profits of shampoo and shower gel, but for consumers, buying a bottle of 300ML shampoo is only ten yuan, but they can get an extra pack of two yuan of laundry detergent, which is equivalent to a 20% discount.

And the same capacity of Procter & Gamble brand shampoo will be sold for 18 yuan.

What Yang Fei didn't expect was that there was a rush to buy on the spot, and dozens of tons of products prepared in the early stage were sold out in just two hours.