After the shampoo and shower gel at the press conference were snapped up, citizens poured into the 666 supermarket and "looted" the inventory on the containers in the supermarket.

Sufficient foreshadowing and momentum in the early stage, Yang Yuying's star effect, and the reputation accumulated by the white brand and the beautiful daily chemical factory, made the beauty shampoo and cleansing shower gel loved by consumers as soon as they were launched.

Citizens who did not grab the promotional products protested on the spot, why do you want to limit sales if you say that there is no cap?

Yang Fei urgently transferred 50 tons of freight to the emergency.

Fortunately, the factory was opened in Beijing, and it was shipped quickly.

Fifty tons of freight arrived at the scene, it was already noon, and Yang Fei found that there were more people at the scene than when the press conference was held in the morning.

After many people buy promotional products, they go home and pull all the neighbors in the yard and alley.

The rush to buy once paralyzed the on-site sales work of beautiful daily chemicals!

Even if Yang Fei was prepared, where did he think that the citizens had such fanatical enthusiasm, as well as such strong demand and purchasing power!

He really wants to tell everyone: This is just a small promotion, and it won't be sold in the future, what are you doing in such a hurry?

People just love to join in the fun.

Seeing that everyone is rushing to buy, people who didn't want to buy it will also pay for a bottle, for fear of missing out on the "biggest deal ever" and "the greatest shampoo product".

Citizens who bought a bottle of shampoo or shower gel saw that others had bought three or five bottles, so they began to regret whether they had bought too little, and whether they could not buy such cheap things in the future?

The aroma of wine is also afraid of deep alleys, and if the product is well done, it must be well advertised!

Looking at this lively rush to buy scene, Yang Fei mobilized most of the security guards in the mall to maintain order, for fear of a crowded stampede.

After the press conference, the college student debate competition and talent show were officially opened.

Because it was the first day, in order to attract the public, Yang Fei deliberately arranged the most exciting singing and dancing program today, which was equivalent to holding a celebration.

Usually, Yang Fei holds a new product launch conference and opening ceremony, and the cost is also hundreds of thousands.

The total cost of holding these two competitions is only hundreds of thousands, but the popularity can last for several months!

"Mr. Yang, congratulations, the product is very popular!" Yang Yuying stood beside Yang Fei and smiled happily, "It will definitely sell well." ”

Yang Fei smiled slightly: "Thank you, it is the image of your pure and flowing long hair, which is deeply rooted in the hearts of the people, and people believe in you, so they believe in our products." ”

Yang Yuying gently covered her mouth and smiled: "How can I have such a big influence? or your products are good, I have been trying your shampoo for this time, and I think it is no worse than Procter & Gamble's products." ”

Yang Fei said: "It seems that our products are not good enough, because if they are good enough, you will say that our products are better than Procter & Gamble, not that they are not worse than theirs." ”

Yang Yuying smiled flamboyantly: "Mr. Yang, you are too good at talking, I can't talk to you." ”

Yang Fei said: "There is a celebration banquet tonight, Miss Yang must attend." ”

Yang Yuying said: "I am now your signed artist, you are my boss, you asked me to participate, of course I want to participate." ”

She looked at the performance on stage and said, "These are all college students? In fact, there are many talented people in the people, they are very hard-working and talented, but there is one less opportunity, one less platform to shine, and they can only be obscure. ”

Yang Fei said: "It's rare for you to have such a mind and thoughts. ”

Yang Yuying stroked her hair that was blown by the wind: "I am also from the grassroots, if it weren't for my good opportunity, I might just be a working girl in a factory." ”

Yang Fei said: "Huayi Company needs artists, I am planning to prepare a national artist singer selection competition, or ask you to be the chief judge?"

Yang Yuying pointed to her nose: "Of course I can, when will it be held?"

Yang Fei said: "This is not something that can be done if you want to, you have to get the approval of the relevant departments." ”

He just had such an idea, but he was not in a hurry to implement it.

There is still a way to go for the entertainment of the whole people in China, and only when everyone's concept has changed, can it be logical to hold such an event, otherwise it will only attract criticism and exclusion.

Yang Yuying said: "Give the grassroots a stage, and they will give you a surprise." ”

Yang Fei said: "As long as you can choose another singer like you, it will be a success." ”

Beauty Daily Chemical has released a new product in a high-profile manner, announcing its entry into the field of shampoo and shower gel.

The shampoo field has always been P&G's base.

Over the past 180 years, P&G has carefully constructed higher and higher barriers to competition between traditional media and hypermarkets, as impregnable as the "Maginot Line", and few people dare to launch a frontal attack on it.

In the era of mass marketing, Procter & Gamble cut off the upward channel of challengers by establishing a monopoly position in the media and stores.

Beautiful daily chemical products, but build a beautiful new world!

If you want to enter the shampoo market, you can't help but face a strong competitor - Procter & Gamble.

The rush to buy on the day of the press conference did not make Yang Fei dizzy.

He knows very well that the real sales war is after the press conference.

In the battle for the laundry detergent market, Procter & Gamble lost to Beauty Daily.

But it doesn't mean that Yang Fei has defeated Procter & Gamble.

Even in the laundry detergent market, P&G still has a place in the laundry detergent market by relying on its strong marketing tools and brand influence.

Now, let's review the history of the development of the domestic shampoo market!

In terms of shampoo products, the domestic sprout brands include Mengsi, Bee Flower, and Mejiajing, which brought the Chinese people out of the history of washing their hair with soap, but the brand at this time was still very immature, and for a long time.

However, domestic products are basically based on a single low price and low grade, and the so-called brand is only the name of a product or enterprise, which is difficult to meet the needs of the people's living and consumption standards that have been greatly improved.

In the late 80s of the 20th century, the joint venture brand settled in China and soon dominated the world.

With the entry of international brands such as Procter & Gamble, Unilever, and German Wella as the main feature, the domestic almost blank mid-to-high-end market has expanded rapidly, and China's shampoo has begun to have a real brand, and the shampoo market has also matured.

In August 1988, Procter & Gamble (P&G) Group of the United States invested 10 million US dollars in the first phase to establish Huacheng Procter & Gamble Co., Ltd. Although the price of the "dandruff is gone, the hair is more outstanding" launched that year, although the price is more than 4 times that of the domestic shampoo, its high-quality image, novel packaging and unprecedented domestic overwhelming advertising offensive quickly captured the hearts of consumers, and the sales exceeded 100 million yuan in 1989.

In 1990, Procter & Gamble successively launched two major shampoo brands, "Rejoice" and "Pantene". Moreover, each brand extends to 4 to 6 varieties, so that Chinese people who are accustomed to using a single variety of shampoo have room to choose calmly.

In addition, the global daily chemical giant Unilever's Lux and Xia Shilian, as well as Japan's Kao's Shifen with their strong strength, also followed by the Three Musketeers to occupy a place.

When Yang Fei released the beauty shampoo in a high-profile manner, the top management of Procter & Gamble was already eyeing this former rival.

Can Yang Fei successfully break through P&G's impregnable "Maginot Line" and successfully sell products to consumers?