At the end of March 2010, Youke suddenly made a big move with a fashion brand, and then Wen Xiaoguang said to stop, he didn't want to do more.

However, the heat has just subsided for less than a week.

At the beginning of April 2010, Vancl suddenly announced that the company had completed a huge financing of $50 million in Series D.

The discussion about the two companies has also been pushed into the pen of the media, and the media is the best at creating topics, and the frequent actions of the two companies have been interpreted as bayonets in the red, and they will not back down from each other. Singing here, beating gongs there, no one wants to be left behind.

In an interview, the big mouth of Chen Nian said that Vancl has an earlier time, a larger scale, more funds, and a wider user group, leading its friends in almost all aspects, and frankly does not worry about being surpassed by Youke at all.

What will almost certainly be mentioned is what is to be said about the success of the sale of Youke.

Chen Nian once again made a big statement in front of the camera: Vancl pays more attention to its own brand, and will concentrate on building its own brand by improving user experience and product quality, rather than using other ways or ways to paint itself with color. We're not going to be out of business.

Probably due to the hype, because this kind of confrontation between the two armies is too dramatic in real business, in April of this year, there has been a big discussion on the Internet about Vancl and Youke.

It was also at this time that the media was surprised to find that they couldn't even find the leader of Youke, and no one responded to the old words, how could this work?

How do you write this news?

Arouse the reader's senses...... Take off their pants and tell him ...... Gone??

Isn't that?

When Wen Xiaoguang went to the company on Saturday morning, he found that there were more strangers with press cards in the company's rest area, and he was not exposed, so no one recognized him.

Retreat to the front desk and ask, "What's the matter with those people?"

"Mr. Wen, they are reporters, and they said they want to interview you. Mr. Li first arranged for them to wait over there, saying that he would wait for you to decide in person. ”

Wen Xiaoguang wondered, what was going on, he went to see Tian Ruobing yesterday, and finally had a good night's rest, why did so many people come early in the morning?

"Okay, I got it. He remained silent, and after talking to the front desk, he went straight to Li Wenbo's office.

"What's going on with those reporters?"

"Normal interview. Li Wenbo took off his glasses, "Come, show you something, he turned his computer around, announced yesterday afternoon, Chen Nian raised $50 million this time." ”

Wen Xiaoguang crossed Erlang's legs, "So what?"

Li Wenbo said: "It's nothing, it doesn't matter if he said a little bad thing about us in the interview, I want to know what kind of action he will take next." ”

"Let's spread the word. Wen Xiaoguang blurted out.

"Hmm, such a simple conclusion, why?" Li Wenbo was slightly surprised.

Wen Xiaoguang said: "A person's character determines a person's fate, this sentence is not unreasonable. He is a little inferior, and the success of his career makes him a little deformed and conceited, so winning or losing is quite important to him, and winning quickly is even more important to him, he can't stand it after 3 years, and he can't imagine that he will lose. ”

"You don't look at the various brand culture and mission pursuit he set for Vancl, it is just his 'business technique', he doesn't pay attention to any good products and bad products, and he doesn't have the patience to make a good product and a good company. ”

"If you want to win quickly, do you think it is faster to make a product with peace of mind, or to achieve faster results through large-scale publicity and promotion?"

Li Wenbo looked at Wen Xiaoguang blankly, damn, this is ...... Is it really a 19-year-old?

How can you say something that kills people's hearts?

“...... What's wrong?" Wen Xiaoguang asked.

"You know him very well, you shouldn't have much contact, right? How can you know so deeply?" Li Wenbo didn't understand.

Wen Xiaoguang's heart was stunned, and he was anxious, "I am not familiar with it, look at the business operation methods, in 2009, some investors were dissatisfied with the rapid increase in product categories of Vancl, and the market also believed that Vancl should first consolidate its original city, but this person is always desperate to expand, so it is obvious that he is a person who has a very heavy sense of victory and defeat, and is impatient, and he doesn't even bother to listen to his opinions." ”

For this judgment, he is still very confident, Chen Nian will definitely greatly increase his investment in advertising, and Jesus will not be able to stop him.

This is the difference between stability and instability, Vipshop will be controlled by veterans, the so-called old horse knows the way, the annual marketing expenses are not the first expense, do a good job of products and services. Jumei is a young man who is anxious, and the annual marketing expenses are ridiculously high, and he has to do something when he is finished.

Li Wenbo touched his nose and pondered, "If you take this logic as the starting point......

Wen Xiaoguang frowned and interrupted him, "Do your own thing according to our plan, what are you thinking about this person doing when you are old?"

“...... I'm used to it, I'm sorry. Li Wenbo asked again: "Hey, by the way, how was the conversation with Mr. Tian yesterday?"

Yesterday's Last ...... Wen Xiaoguang had a feeling, but he wasn't sure.

"Mr. Tian is particularly interested in the special sale model, and I think ...... She may start on her own. ”

Possible...... I'm really sorry to accidentally hurt Vipshop...... sweat

"The style of a strong woman, after we like it, we don't do it ourselves. ”

Wen Xiaoguang nodded, "I have this feeling, maybe she thinks it will be of great benefit to reduce Aurora's inventory and the systemic business risk it brings, in addition to broadening the user base...... High-end brands often can't let go of their figures, but she suddenly saw a way to get the best of both worlds, and she was inevitably tempted. ”

From this point of view, Li Wenbo fully understood, no wonder Tian Ruobing reacted so much yesterday.

Anyone in business knows how important 'inventory' is, so why did Cook become Jobs's right-hand man?

One of the biggest credits is that he has reduced the stock of apples from 'months' to 'days'.

Don't underestimate this distinction, it's an order of magnitude optimization, and in any field, changing a transaction by an order of magnitude is remarkable.

Inventory seems to be a loss that companies can never avoid, they are obviously products but end up in the warehouse garbage, and Cook, who is desperate for inventory, compares computers to milk, which is not even as good as garbage after the expiration date.

And what about clothing with a higher obsolescence rate?

Once it is outdated, it is the price of cabbage, and no brand can guarantee that every product launched will be a hot seller. So even if it is Tian Ruobing, there must be a pile of garbage in her inventory.

If you look at the long-term, losses and profits are trivial, and what is more attractive to Tian Ruobing is that it can reduce risks, and if this channel becomes large-scale, it is actually to find a way to survive for those 'failed products', which enhances the fault tolerance of the enterprise.

It's about survival, that's important.

Li Wenbo actually likes this model, but strategically, Wen Xiaoguang has the final say.

"What are you going to do with those reporters outside?"

Wen Xiaoguang pursed his lips and thought for a while, "...... I'm a low-key person. ”

Li Wenbo: "......"

"Do you want to show you an old interview, they'll definitely ask. ”

"No, I don't. He raised his head and said leisurely: "I still want to fight for strength as a company, the key is my appearance, it is easy to steal the limelight of our Youke, so it's not that I want to hide from the media." I'm worried. ”

Li Wenbo has no groove to vomit.

"I thought I'd better go and be interviewed," he said. ”

"Huh, why?"

"First of all, it is normal for modern society to be interviewed, and besides, don't you think that Chen Nian will increase his investment in marketing......?

"The straw boat borrows arrows. Wen Xiaoguang understood.

"For a company like ours, attention and popularity are still quite important, and the aroma of wine is also afraid of deep alleys. I understand you, people are afraid of being famous, pigs are afraid of being strong, but it's not a way to hide. ”

“...... I'll respond, but don't fool me, I still don't want to attract attention by my age and appearance. ”

Li Wenbo watched him leave and shouted to stop him, "Hey, then you should take a look at what Chen Nian said so that you can be prepared!"

Wen Xiaoguang turned his back and said, "No need, the reporter will tell me." ”