Jobs brought two fashions.

The first was to make the press conference a fan meeting-like event.

The second is to ask these fruit fans to come to see his black sweater and jeans once a year.

Since then, a group of domestic bigwigs have not only learned the aesthetics of industrial design, but also learned the weird combination of press conferences and jeans.

What Wen Xiaoguang wants to bring to users is only some software changes, and there is no such intuitiveness as when the hardware products are taken out, and the press conference is a bit of a fuss. But he still wants to tell users as vividly as possible what WeChat can do.

Wait for the future Xiaomi mobile phone to have a press conference, but you can rub it, Xiaomi's early press conference is still very hot, and the attention in the past few years is very high. This is also good for Xiaomi, after all, it adds a point that attracts users.

This time, Wen Xiaoguang changed his approach, and under his leadership, Weituo released a very short documentary and advertising video, the video is called: What else can we do?

[What else can we do]

On New Year's Day, the video was first posted on Wen Xiaoguang's Weibo.

This time the version is changed, mainly in three aspects.

These three also have Wen Xiaoguang's explanations.

The first picture is a frozen lake in winter, and a handsome man is wearing a long black trench coat and a scarf standing with several company employees.

It was so cold that people breathed in fog.

Wen Xiaoguang shrank his head to resist the cold and said to the people around him: "What else can WeChat do?"

"Chat, it's an instant messaging app. ”

"No, I want WeChat to do more. ”

The screen flashes black, and the subtitle appears: We want WeChat to do more.

In Shenzhen, the team of the goose factory watched this video for the first time, which is only 8 minutes long.

Wen Xiaoguang has learned to take advantage of his fans, because he is young, because he is handsome, and because he subverts conventions, his Weibo has become one of the life contents of many urban young people this year.

In the video, WeChat introduces the first change.

That is, small changes to the emoji mall.

"I knew from the earliest time I made emojis that this thing could bring happiness to people," the picture shows Wen Xiaoguang sitting in the company's conference room, talking to his employees, he covered his mouth with his hand, and fell into thought, "And the content and types of emojis are varied, and people like them in a variety of ways, we can't just rely on ourselves, there are many young people with ideas, they love emojis, but if they can't make money, this love will be difficult to continue." ”

"Then let them make money. ”

This is followed by a formal elaboration.

We will add paid series of emojis to the emoji mall, they are very cheap, and the download fee for each series is priced at 0.9 yuan.

9 cents, which is almost negligible.

But with the advantage of scale, if a creator really creates an extremely popular emoji, his income may reach hundreds of thousands.

The people around Ma Huateng said, "What is the difference between this and our value-added services?"

For example, some special fonts require VIP to use.

"It's a big difference. Mr. Ma denied him, "WeChat's approach is not to create profits for itself, they are allowing other people to make money." ”

This guy is so clever in his approach.

If a piece of software can really make people make money, then God can't compete with him.

When the time comes, people will love not WeChat, but fucking RMB!

The second change, still starting with what else we can do, this time is a new functional module, which is very long, mainly an internal discussion screen, about why the wallet is online?

Because the wallet is one of the most important items on the person's body, they should be carried with them as soon as they go out, and WeChat wants to play such an indispensable role.

The wallet here can be bound to the savings cards of several banks for recharge, and the reason for the recharge is simple, not to pay the 9 cents, but to pay for takeaways.

WeChat has added a takeout entrance to the third-party service within the wallet.

From here, you can get food delivered to your door.

"What do you think of this update on WeChat?" Mr. Ma asked the people around him.

Regardless of the effect, at least WeChat's version update did not follow their path, this is a real innovation, how effective is another matter, but in fact, to some extent, if it is exactly the same as them, it is good.

On the one hand, users will be disappointed. Now everyone's expectations for Wen Xiaoguang are very high, hoping that he will make a product to beat QQ, if he simply imitates QQ, at least he will lose some support purely out of emotion rather than product.

Plus, exactly like them, of course, they're more experienced.

It's a pity.

Completely different.

"The function of the wallet, I think it's a good idea, but it should be difficult to get started, the problem is security, money is still a very sensitive thing, and people don't feel comfortable transferring money to a chat software. ”

“...... So this is also the reason to invest in Ele.me, through some hard demand, but increase the application scenarios of wallet functions. ”

In fact, there is a very interesting information released at the end of the video.

First of all, we hope that more emoji creators will take the initiative to upload their works, and they will recommend some good works through some screening, that is, give people a good location so that users can find them.

At the same time, Weituo will take 1 cent of operating expenses, and then, they will delineate several different income brackets, with a monthly time unit, and announce the number of people in a certain income bracket in the previous month on the 1st of each month.

That is, they do not publish specific people, specific incomes.

They just delineate a range, such as 3000~5000, and there are 3 creators who get the income within this range.

As for which three, I'm sorry, this one is privacy.

The lowest line is below 200 and the highest line is above 10,000.

The money is sent to the personal accounts of each creator by the company's finances, and it is very simple to obtain information.

February 1 is the next announcement time, and it is not ruled out that other information will be released, such as the age and occupation of those with the highest income. Of course, the name will not be released.

Ma Huateng is very worried about this data.

He wasn't that worried about the wallet feature that other executives were talking about, as they said, security is a big issue, and a lot of people don't feel comfortable putting their money here, so even if it's the right choice, it will take some time, and that's enough time for them to use this feature.

The key is the data on the number of earners, which will show its strength in the next month.

"Let's talk about this emoji mall. Mr. Ma set the tone, "Although it is only 9 cents, sometimes the more easily ignored things are, the more powerful they are." ”

That kid was so smart.

And the kid in his mouth was also discussing with others, "Do you say that horses always focus on the wrong point?"

"I don't think he will. Wen Xiaoguang knew, "That's a very smart person who made a company with a market value of 100 billion dollars, so it shouldn't be, but it is estimated that there is no good way." ”

This is a conspiracy.

And......

Because Hegoose Factory is in a critical period of competition, Wen Xiaoguang has actually ventilated with some companies that make emojis in advance, hoping that they can come up with good works and good works that users like. He even wanted to go out in person and come up with some emojis that people would definitely like in the future.

Weituo needs a leading role model to set off this heat wave of ice water.

So what's the biggest change this time? There is a good interpretation that Wen Xiaoguang and his WeChat are already trying to create new ways for some people to make a living.

Wonderful Book House