Chapter 560: Marketing Hot Spots
Why do you say this is advanced? Because it requires not only exquisite design, but also an understanding of the user's psychology, and even let the user associate it himself.
Therefore, the "sudden hot spots" that many people see are actually carefully planned, and they are not "abrupt" at all. In this era of information flood, people who can clearly understand this can identify a lot of payment points and can be much less deceived.
Chu Yuanxi is not a marketing master, neither is Lu Yu, Lu Yu himself is a public account writer, and now he can call himself a writer of explosive articles, but he doesn't know how to market, and is even often marketed. It should be said that there are no marketing masters within the entire Ba Ren Entertainment, because the business model of the Ba people does not need it.
But this time, Chu Yuanxi doesn't want any fans, as long as the advertising effect, no chickens, just eggs, because chickens don't have any eggs. In other words, the overlap between the users who have followed through this kind of hot spot and the game users is too low, and it is too late to slowly convert them when they go online, so they simply directly present them with payment points.
The so-called more important thing is that yesterday, on the 5th, *** personally came forward to tell two small stories, one is called the science and technology innovation version, and the other is called the registration system, which suddenly stirred up a lot of turmoil in the venture capital circle.
Chu Yuanxi is quite relaxed, because only one round of financing has been raised, and the composition of investors is relatively simple, there are only three, according to Zhao Zhujiang and Zhang Ming, their mobile phones have been blown up.
Come to think of it, companies like Didi should be more boiling now for letter-type financing, right?
He went to rip off, and Lu Yu returned to the Media Support Department to prepare for the black hand.
Although he doesn't know how to market, it's too advantageous to can't stand this incident, Chu Yuanxi and him have been "planning for a long time", they have been lurking in secret, and they have plenty of time to conceive marketing routines, which is like half a home field.
So Lu Yu waited for Chu Yuanxi and immediately began to go crazy like a wild dog in Sahuan, first throwing bricks and attracting jade, Weibo released a bomb "Culture is not exported, scum is exported", and then it changed hands and threw it at the tiger pounce.
The yield of this bomb is much more sufficient than originally envisaged, and the screenshots of the nine-square grid are neatly laid out, and they are sprayed in a way that is full of pictures and texts. On the 2nd, Chu Yuanxi just wanted to hype up the topic and have fun, and the cynicism was enough to earn attention, and then the marketing wave was over, I never expected the salamander sisters to be so powerful, it is estimated that Apple has never encountered such a thing in its decades of development history!
Therefore, the usual way of Baren Entertainment was all abandoned, and this time it directly posted on Weibo instead of the official account, and quickly opened up the situation on Weibo.
It may be that IG has dominated the hot search for too long, so that fresh melons continue to feed the people who eat melons on the Internet, or it may be that the matter itself is deformed and awesome, but it is not the same as IG's, it is more likely that it is because foreign media have begun to report it, and the United States has long been overwhelmed with ridicule, if it weren't for the green dam blocking the consequences, it would be unimaginable.
In short, this Weibo was sent out, and in less than 20 minutes, the KPI that the salamander sisters worked hard for five days and five nights and did not complete was instantly won by Lu Yu.
Even Chu Yuanxi was shocked by this speed, and had to interrupt the fight with Yuan Yuan and Cynthia and rush to the media support department. I saw that the number of comments forwarded and liked jumped at a speed visible to the naked eye, and the likes exceeded 100,000, and the comments immediately went up to five figures!
Lu Yu and Chu Yuanxi glanced at each other, and Chu Yuanxi patted the back of his head: "What are you doing in a daze? ”
"No, I haven't hit a few bullets?
"You are stupid, while Sister Salamander didn't react, we can now hide in the vast sea of the people, why continue to shoot black guns? Now someone helps us disperse the firepower is the most important thing, and Sister Salamander will not know for a while that we picked this head. We don't have fans, whoever wants to say it can say it!
Remember, now you are a marketing account, you must follow the idea of a marketing account, don't always think about attracting fans! In addition, others don't know who sent our Weibo, but usually I'm posting, you have to play me well, the style of speech can be exaggerated, but don't pull down the force. ”
"Okay!" Lu Yu immediately commanded the team members to start exploring along the Weibo vein, and soon listed those big Vs who were attracted by the limelight after the information was spread.
As Lu Yu entered the state, the entire media department began to run at high speed, and Lu Yu himself turned into a tentacle monster, running to interact under the Weibo of various big Vs in a posture of being in a thousand flowers, and did not forget to reply in his own position while bringing rhythm.
Chu Yuanxi didn't have the heart to talk to Yuan Yuan anymore, so he moved a chair and sat next to him and watched, in fact, he could also do it himself, but he didn't call himself the president in everything, and he couldn't exercise the ability of others, so he simply let things go down this time. Anyway, even if you mess it up, it's nothing more than failing to market it, and there will be no loss.
According to his ideas, the second step of retrieving and participating in the big V is not for interaction, nor for the sake of rhythm, these are all piggybacking, and the real purpose is to select the right "marketing assistant".
I saw Lu Yu swiping a little bit on his mobile phone, commanding Ruoding in the office, and then quickly ran to Chu Yuanxi: "Old Chu, I think this person is suitable." ”
Chu Yuanxi took a look, well, the belated master, the big V who became famous on variety shows such as the Strange Saying and the Spit Bad Conference, now has more than 3 million Weibo fans, and the image and volume are appropriate, the key is that Wu skr is sprayed more ruthlessly, just him!
Lu Yu immediately began to interact with each other in a large number of targeted ways, and @ each other more than a dozen in a short time.
I saw that the belated event sighed at the "shame of being thrown into the United States": Let me deceive myself, I just want to say that he is Canadian, and it is not the face of our Celestial Empire that he has lost.
While explaining to the melon-eating masses who don't know the truth: Let me tell you about this, just like our Jay and Pu Shu released a new album at the same time this week, and they were playing the list, and suddenly a cosmic singer named Park Youmei was parachuted, and then dominated the top 9 on the list. What do you say about the fans of Sister A?
Chu Yuanxi saw that it was okay, this person's ability to arch the fire was first-class, and he was a qualified MT. So Lu Yu, who switched to support, skillfully hid himself and gradually reduced the frequency of interaction.
may have bewildered the salamander sisters after a sudden attack, and it wasn't until more than an hour later that an organized army of Weibo control and comments was dispatched, asking for deletion one by one, and mocking them if they didn't delete them.
The problem is that the shark that smells blood is always the fastest, and the hot spot created by Ba Ren Entertainment is also a hot spot, and if it is a hot spot, some people are willing to rub it, because there is traffic.