Chapter 561: The Key to Detonation (I)
By the time the salamander sisters arrived at the battlefield, the carnival had already begun on Weibo, countless bloggers were following the trend, countless articles had sprung up, and they had obtained super high data. This is the charm of following the hot spots, and although the Ba people's Weibo has 300,000 comments, 200,000 retweets and more than 2 million likes, it is very prominent at first glance, but it corresponds to the number of more than 10 million fans of the Ba people.
Chu Yuanxi felt that she was quite a grandson, because the salamander sisters really found the most ruthless person to jump at this moment, which was the big V picked out by Lu Yu, and then began to besiege. Although judging from the results, this incident may not necessarily trap him, but Chu Yuanxi himself can't think so, if he thinks so, it is equivalent to some pirates after the network is pirated, and the pirate says that I pirated yours is helping you spread it and expanding your popularity.
This kind of person is the most shameless, and Chu Yuanxi feels that he is not so shameless. Therefore, in the marketing step 3, a certain amount of compensation can be made for the late masters. But it's not necessarily rare.
He had even more shameless things to do. This thing needs a carrier, a package, and a shell, and this shell is to start another live broadcast and do the last large-scale online event before the launch of "Out of the Troubled Times".
In fact, the online activities have not been interrupted since the start of the closed beta, and the media support department has even extracted a large number of player stories from the game's database for interpretation, edited into videos and pushed to the self-media matrix, text, pictures, dubbing, etc.
This is also the reason why they have been working more and more overtime recently, but no one complains, and even feels happy to be able to work overtime. In Pakistan, "effective overtime" can be rewarded with bonuses and DKP, while employees in the media department generally do not have the opportunity to work effective overtime, and wasted time is not considered to be effective overtime, which is extremely disadvantageous. This time, it is rare to invent a reason to work overtime, and it must be used!
This form is super well received, and it also brings a considerable number of clicks, many players are looking forward to being "flopped", and they have run to the account of Ba Ren to recommend themselves, and there is even a grand occasion of a single message on Douyin video with more than one million likes. These messages must be short and concise due to the word limit, but they must condense the essence of their own mountain stories, forcing out a lot of writers, making a large number of players exclaim that the messages are better than the ones!
This kind of activity has pushed the warm-up work of "Out of the Mountain in Troubled Times" to the forefront, and the popularity is far higher than Chu Yuanxi expected at the beginning. At this time, there are more than 10,000 fans of the Ba people, and the number of fans of the comic service account after the diversion has skyrocketed to 3 million, and this service account is also responsible for sending game gift packages, and after the game is launched, it is just around the corner to exceed the main account, and the main account of Douyin has accumulated as many as 50 million fans, surpassing the Angolan baby in one fell swoop, chasing the goddess of the Golden Eagle.
The event brought a huge number of new fans to the self-media matrix of the Ba people, and also frightened the Douyin officials by the number of people in the live broadcast room of each official live broadcast event, and they had to continue to improve their ability to resist pressure. After all, Douyin is not a dedicated live broadcast platform, and the live broadcast watched by millions of people makes the server feel like a big enemy.
In this live broadcast, the official will select 10,000 accounts from the pre-registered players who have approached 5 million to give the game gift package, and broadcast the selection process live. Recently, Ba people have repeatedly asked users who want to play to pre-register through various channels, and they have said that those who do not pre-register may be trampled on because of too much crowding when entering the game, and they will not be able to successfully establish an account.
The key to marketing is to put out ads smartly. Since Chu Yuanxi ordered Lu Yu to shoot on the 6th, he naturally had already coordinated all the time arrangements of several departments in advance, and once Sister Salamander's army was out of control, it was the time for the live broadcast to start.
The only minor problem is that the preview of this online event is only 24 hours in advance, which is still a little shorter than the preview of the previous events at least three days in advance, but it doesn't matter if you look at the number of people who come in the live broadcast room.
The live broadcast began, and Uncle Chu Yuan appeared together. Through the warm-up activities in the past month, the combination of Chu Yuanxi/Uncle Sheng is also familiar in the player circle, and today's live broadcast has a script, which requires Uncle Sheng's full cooperation.
Uncle Sheng's expression was a little unnatural, but Chu Yuanxi was in full swing, and came up to rub the popularity of IG first, chatted with Uncle Sheng about LOL, and then made a little joke about Zhu Wei: "After IG wins the championship, Zhu Wei must be a colleague in the media department to record a game of qualifying video for her, she is responsible for gank, and she wants to record her characteristics." My colleagues in the media department were so embarrassed that they had to reluctantly record a game. ”
While talking, he played a video in the live broadcast, in which a blind monk chased Galen and beat him, the ID on the blind monk's head was YYM, and the ID on Galen's head was ZMX.
Uncle Sheng looked confused: "Isn't this Yang Yuanmei and Zhou Minxi?
Chu Yuanxi smiled slightly: "Zhu Wei is in gank." ”
The live broadcast room suddenly flew all the way to 666, and they praised Chu Yuanxi for flying hard, but it was very appropriate.
Uncle Sheng was so confused that he gradually entered the state, because it was clear that we were going to rub the image of hot spots, so it was natural to bring the topic to Wu SKR on the list of fighting alone on the other side of the ocean.
For Wu SKR to achieve achievements that are difficult to achieve in the entire Chinese circle, the two of them pretended to be black and white, gags in the way of cross talk, and then went through the list-brush-waiwang-waiwang-inner saint-Weibo-traffic-water army, and finally brought the topic to the comments and forwards, discussions and control comments.
Chu Yuanxi pretended not to understand, and asked: "Uncle, why do people in the fan circle control the evaluation? If you want to say that Zhu Wei and Zhou Minxi's coffee position is not low, why do we never organize the fan circle to control the evaluation?"
Uncle Sheng had already memorized the script, and when Chu Yuanxi took out the matter of controlling the comment, he immediately said, "You don't understand this, do you?" This control comment is equivalent to thinking that the villagers would praise her after Dong Shi Xiaofeng, but it turned out to be even more ugly, and the villagers hated it. Dong Shi was angry: 'You don't know how to appreciate, you can not understand but you can't refuse, what you don't appreciate is the stench!'
Then Dong Shi organized a fan circle, and collectively imitated Xi Shi, and whoever dared to say that he hated them would surround them and say: 'You are offending us like this, please respect our culture.' ’
No one in the village dared to say that they were ugly, and this was called Dongshi Control Evaluation.
One day Xi Shi's heart hurt again, and he frowned and held his heart again, Dong Shi saw it and said: 'Please don't rub our heat, your movements are not standard.' We hate people like you who don't know anything but look good, don't confuse our culture. ’”
Uncle Sheng said that he also made a gesture when he raised his eyebrows and held his heart, and suddenly countless marquees and gifts floated in the live broadcast room again.