In 2002, there were not many high-quality cartoon picture books in China, and most of the influential cartoon images were imported from abroad, and the presence of local cartoon images was actually very weak, and it failed to form a more influential cartoon brand.

If Xue Yingying can seize the blank period in this market and fix her cartoon image by publishing picture books, it will not only enhance her reputation in the industry, but also further expand the influence of the Happy Planet brand and obtain more comprehensive and real market feedback, which will help Nanqiao Toy Factory adjust its production strategy and maximize profits.

Therefore, the publication of Happy Planet's cartoon picture book this time is not only Xue Yingying's personal publishing behavior, but also the cartoon brand promotion behavior of Nanqiao Toy Factory.

"It's a lot of pressure to publish a high-quality picture book. Xue Yingying said.

"We can start by publishing a small picture book to test the waters, and if the market feedback is good, we can put in the effort to make a bigger picture book. Li Feng said, "So your current task is to prepare a sketch for the publication of a small picture book, how long do you expect to be able to complete it?"

"Actually, I already have a lot of drawings on hand, and it takes about three to five days to complete them with a little bit of integration. Xue Yingying said, "These drawings are more than enough for a small picture book." ”

"That's great, we'll get in touch with Tengda Publishing as soon as possible in the next two days, and let them help you publish a small picture book. Li Feng said.

"Li Feng, do you say that Tengda Publishing House is willing to publish for me? Although I have a little fame now, I don't have any experience in the field of physical publishing, in case my book can't be sold, won't they lose money?" Xue Yingying said worriedly.

"You can rest assured at this point, if the book can't be sold, our southern suburbs toy factory will be all-inclusive, and will not let Tengda Publishing House have any risk, I believe they are very willing to help with this." Li Feng said calmly.

These picture books are essentially the best brochures for the Happy Planet brand, and even if they don't sell in bookstores, they can be sold as giveaways along with plush toys.

And judging from Li Feng's experience, Xue Yingying's painting is good, and Happy Planet's four-panel comic has caused a huge response on the forum.

If these cartoon picture books are launched in the market, they will definitely not become unsalable products, so he is full of confidence in the publication of this picture book.

When Xue Yingying becomes a publication writer, she will have a certain status in the industry, and at that time, Fang Yuemei will not be able to continue to treat her as a primary school student.

Thinking of this, Li Feng took out his mobile phone and called You Xiangyun: "Hey, Xiaoyun, I want to ask you something." ”

"Brother Feng, if there is anything that the junior brother can help with, just ask. You Xiangyun said.

"That's right, Xue Yingying of our club likes to draw comics, and the Happy Planet series of comics published on the Internet has become a little famous. Li Feng said, "You should know that Happy Planet is a newly created brand of one of our toy factories. With the help of Tengda Publishing House, I helped Xue Yingying publish a cartoon picture book of Happy Planet. If the market response is good, we are all happy, if the response is average, all the published picture books are covered by the toy factory. ”

"Brother Feng, this little thing is a matter of minutes. You Xiangyun looked very bold, "As long as Sister Yingying has a manuscript, we will definitely publish it for her as soon as possible." The current cartoon picture book market is not bad, but there is a lack of local cartoon works, and if you want to publish foreign works, you have to want them to pay copyright fees, so the publishing house also wants to support local brands. ”

"Haha, then this matter is simple, I asked Xue Yingying to prepare the manuscript and come to your publishing house, and you can help introduce it when the time comes." Li Feng said.

"No problem. ”

After a few words, the initial intention to publish a Happy Planet cartoon picture book can be considered finalized.

"Li Feng, you are still smart, as long as I have this book, I can be embarrassed in front of my parents. Xue Yingying's little face blossomed.

"Are you sure your mother won't tear your book up in a fit of rage?" Li Feng raised his eyebrows and asked.

"You can rest assured, although my mother is very strict with me, but she also needs to save face, if you know that I have really published a book, I will have the capital to show off with that group of square dance aunts, it must be too late to be happy. Xue Yingying said confidently.

"Don't get too happy just yet, the quality of the work has to be passable. Otherwise, not only will you smash your own signboard, but it will also damage the overall brand image of Happy Planet, and this matter must not be sloppy. Li Feng said solemnly.

"I see that you are usually neither humble nor arrogant, but I didn't expect to be so serious, not quite like your style. You can rest assured, with the level of this cartoonist, you will never smash your brand. Xue Yingying said with a smile.

"Colonel flower, I've been messing with my cousin for a long time, but I didn't expect you to be so able to blow it. Li Feng joked.

"Hmph, that's called seeking truth from facts. ”

After eating the steak, Li Feng and Xue Yingying came to Xianhu City Computer City and bought a high-quality IBM laptop. In this way, Xue Yingying no longer has to worry about not having a computer available.

......

The Spring Festival is coming as scheduled, compared with more than ten years later, the Spring Festival in this period is obviously more flavorful, Li Feng's family is located in the happy community, every household has pasted festive Spring Festival couplets, and even hung red lanterns at the door, the streets of Xianhu City are also decorated with colorful colors, and the whole city is immersed in a joyful atmosphere.

In the past few days of the Spring Festival, the Internet café in the park has also been temporarily closed, and Li Wanmin and Zhang Guilan, who have been busy for several months, finally have a chance to rest.

But now the two of them are really a little idle, often taking advantage of their free time to discuss the future development plan of the Internet café, and even have to argue for some different opinions, making their faces red and their necks thick, and the scene is quite funny.

After the Spring Festival, the corporatized operation model of the park Internet café should also be established immediately. The stalls have been further expanded, the process has been further refined, and there is still a lot of work to be done in the expanded park Internet café.

After the Spring Festival, it is already February, the day of the official opening of Julong College on March 1, and Li Feng's work in Xianhu City will also enter the countdown stage.

He must arrange all the work at hand before the opening of Julong Academy in March, two important tasks, one is the operation of the origin Chinese network, and the other is the brand building of Happy Planet.