Ren Zhiwen understood, and he asked again: "Then should we let all the suppliers do special large packaging, just like in Costco." ”

Speaking of this, Yu Wenfei wanted to laugh a little.

In Costco America, there is a difference from ordinary supermarkets.

That is, all the goods are oversized!

A bag of hundreds of loaves of bread.

10 or even 20 kg of sausages.

Chocolate?

Outside the store are all small boxes and small packages, and here it is often five kilograms!

In short, Costco's purpose is to let members come to the supermarket once a month, and buy something for your whole family for a month.

As a result, the average order value is very high.

At the checkout counter of Costco in Laomei, you will often see a family pushing several huge shopping carts, and the shopping carts are piled up.

At checkout, one or two thousand dollars is fine.

However, if this model is copied to China, it is looking for death!

At least not in 2002.

"We don't want oversized packages, but we can get suppliers to do some large packages appropriately, not too big. For example, instant noodles are packed in a single pack of five on the outside, so we can make ten packs and twenty packs. For the specific proportion, you should do market research, that is, to grasp this degree, and don't let customers look at it and dare not buy it. Yu Wenfei said with a smile.

Ren Zhiwen nodded, these things, the boss put forward an idea, and the specific things still have to be done by yourself.

If you let the boss do everything himself, then what is the purpose of paying millions of annual salaries to hire yourself.

"In addition, I would like to ask that our supermarkets have their own hot products! that is, things that cannot be bought in other supermarkets, or can only be bought at a high price. Yu Wenfei made another request.

"Explosive style, can't be bought in other supermarkets?" Ren Zhiwen frowned.

In these days, is there any product that can't be bought in a big supermarket?

"For example, Moutai. Yu Wenfei prompted.

Ren Zhiwen suddenly realized, Moutai!

Indeed, Moutai is expensive as the "national liquor" and is indeed very popular in the market.

Let's not talk about the problem of whether you can buy it or not, basically in that year, in ordinary supermarkets or cigarette shops, 99% of the Moutai you bought was fake!

In 2002, the retail price of Moutai was 280 yuan per bottle, but if you really want to buy it, you have to pay almost 500 yuan, and you are not sure whether it is real or not.

At that time, bottles of Moutai liquor were generally not thrown away, because the bottle and packaging box alone could be sold for 50 to 80 yuan!

It is conceivable what the bottles and packaging boxes that were taken away were used for something.

"This ...... I'll go to Moutai Distillery and talk to them. ”

Ren Zhiwen knows that this matter is indeed tricky, because Moutai has never worried about selling, and it is very difficult to get Moutai at the reserve price.

But he can't back down, it's not difficult, how can he show his ability.

Relying on his contacts in the supermarket system for many years, Ren Zhiwen is still a little confident.

Yu Wenfei also knew that this matter was not easy to do, so he still gave Ren Zhiwen some support, "In this way, we will not treat a super-best-selling product like Moutai as a general supplier." We directly purchase it ourselves, take the cash to wholesale in large quantities, and we don't have to worry about selling this thing after taking it anyway. On Moutai, we are not prepared to make an extra penny, and we will sell it at the manufacturer's retail price. This is a powerful tool to create a topic, and Moutai will also become a superstar commodity in our supermarket. ”

With that, he smiled meaningfully.

Because he remembered that in his dream, in 2019, the magic capital Costco opened, and because of the sale of Moutai, the supermarket was almost crowded.

At that time, the citizens of the entire magic capital, when talking about Costco, would inevitably mention that there was cheap Moutai liquor for sale.

That's the power of "superstar goods"!

Speaking of Costco, I am still very aggrieved, there are so many cheap goods in my supermarket, and customers don't say anything, so they talk about Moutai.

............

The business idea of a normal supermarket is generally "fresh food to earn popularity, daily use to earn performance, and household appliances to make profits".

In fact, it is difficult for any supermarket to make money because of the high loss.

In the supermarket, you will often see those aunts and uncles eager to peel a cabbage until only one cabbage is left......

As for greens and the like, pinching the roots and removing the stems is a normal operation.

If they allowed, they would all love to peel all the potatoes before they were weighed.

Bulk peanuts There, you can also see a bunch of aunts who spend hours picking the largest and fullest peanuts one by one.

That is, the rice is too small to pick, otherwise, they can choose the rice one by one!

Mainland consumers are sometimes really easy to fool, but sometimes they are too strict......

How can you make money selling fresh food?

Therefore, Yuwenfei simply adjusted his business ideas, "fresh food earns popularity, daily use earns popularity, and household appliances earn popularity"!

He only needs to be popular, not profit, this is always okay.

Once Knorr's supermarket system is activated, he will not take a penny of profits, just hope that he will not lose too much.

As long as it can occupy the largest market share in the shortest possible time.

............

Ren Zhiwen is very happy, since the boss has spoken, he can directly use cash to purchase Moutai.

Then it's easy to do.

He has worked in the procurement system for many years, and of course he knows that the most popular thing for suppliers these years is cash purchases!

It's no longer the era of a decade or two ago when demand outstripped supply.

After the reform and opening up, the supply of commodities exceeded the demand.

In the case of oversupply, the position of the channel begins to be higher than that of the supplier.

Why can Carrefour be so domineering, there is a charge for entering the market, a fee for the shelf, and a certain percentage will be deducted when settling the payment.

Even the payment for the goods will be pressed by the supplier for a month or two.

It is because there are many manufacturers that produce things, and there are so many sales channels, especially large-scale sales channels.

Even if Moutai is a cow, with the size of Knorr Supermarket, he directly takes cash to purchase in large quantities, Ren Zhiwen is still sure enough.

............

The preparatory work on the side of the family has begun to be carried out in an orderly manner.

Yu Wenfei straightened things out here, and the time came to the beginning of September.

He had already received a call from his parents at home, and the admission letter of Modu Jiaotong University had arrived, and on the phone, his parents complained one by one.

Recently, many TV stations and reporters have gone to Yu Wenfei's house for interviews, and it has long been determined that Yu Wenfei is the one with the highest score in the national college entrance examination this year!

Because Yu Wenfei had already slipped away to the magic capital, he could only come forward for an interview or something.

During this time, Yuwen Tuo and Wang Zihan were exhausted, and every day when they went out, there were reporters squatting at the door.

Caught off guard, a person came over and held the microphone and asked you, "May I ask your parents who are the top students in the national college entrance examination, are you stressed?"

It's a lot of pressure, but it's a good feeling......

It's pretty good.

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