Li Feng easily won the game this time, earning 10 million US dollars at the same time, and by the way, he also pulled down a big name like Leoper.

And the significance of the latter to Li Feng is much greater than that of just 10 million US dollars, and it is also Li Feng's unexpected joy.

Sure enough, as public opinion continues to ferment, a huge crisis is forming.

In the U.S. market, such behavior is not only moral, but also involves the legal level, and if it is not handled well, the person concerned will not only face a huge fine, but may even be prosecuted.

Under such circumstances, Rioport finally couldn't sit still and had to rush back to the United States to put out the fire. In the Chinese market, Global Mall also slowed down the pace of its offensive and had to invest a lot of manpower and material resources in maintaining the company's reputation.

Li Feng's pressure in the e-commerce field suddenly lightened, and he had a chance to breathe.

This is a once-in-a-lifetime opportunity for Li Feng, and it is precisely through such an opportunity that he will destroy the fruits of the enemy's victory in one fell swoop, and even further expand the market.

Therefore, after Rioport quickly returned to the United States, Li Feng immediately held an emergency meeting within the group to discuss the next development strategy of the group.

"This time we all know that the president of the global mall, Leo Porter, has made a big scandal, he has rushed to the United States, and the global mall is now busy dealing with the crisis of public opinion, there is no extra energy to open up the market, this is a golden opportunity for us, we must seize this good opportunity, give the opponent a fatal blow, let them completely highlight the victory in the Chinese market. Li Feng said firmly.

For a long time, Li Feng's e-commerce business has been pressed and beaten by the Global Mall, and he is holding his breath in his heart, and now is a good opportunity to let out this evil breath.

"Mr. Li, what to do next, we must go all out to completely defeat the arrogance of the Global Mall. He Guojun said.

"We have to have a comprehensive strategy. I have contacted Julong.com and asked him to continuously publish scandalous reports about the Global Mall on the portal, constantly reducing the reputation of the Global Mall in the industry, and at the same time, our major departments must work together, this time not only the e-commerce department, but our entire New Dream Group. If Rioport is not removed, we will not be at peace. Li Feng said, "Tianlong, your social networking sites and penguin chat software must cooperate with Julong.com to continue to push the public opinion war to the peak, and we can't let the public relations department of the global mall destroy our public opinion war." ”

"Well, you can rest assured that we have formulated a detailed action plan, and we will increase our publicity efforts for negative reports about the Global Mall, and at the same time try to direct traffic to Taotao as much as possible during this period. Li Tianlong said.

Li Feng nodded: "Yes, whether we can make the opponent spit out the fruits of victory this time, the core of everything is Taotao.com, as long as Taotao.com can gain momentum in this wave of public opinion war, then a good opportunity to expand market share will come." When we occupy more market share, our scale advantage can be expanded, and then we can make our platform more active by holding e-commerce promotion festivals and other ways to retain this part of the users. Once the global mall has dealt with the crisis of public opinion, the daylily is cold. ”

"That's true, now Taotao's market share has been maintained at around 10%, and it is difficult to improve, because the global mall is pressing us to fight. Now that there is a glimmer of opportunity, we must seize it immediately, and strive to expand the market share to about 15% in a short period of time, I think, 15% is a bottleneck period for us in the near future, and when we reach this share, we need to make some adjustments and wait for the next wave of opportunity to come. He Guojun said, "So our goal is to take advantage of this opportunity to hide in the 5% market share of the global mall, if this is done, then the global mall's 200 million marketing funds will be wasted." ”

"It is very difficult to increase the market share by 5% all at once, Lao He, you must be prepared to fight a tough battle. Our marketing funds are very limited, and it is more about the synergy between various departments. Li Feng said, "Wenyang, I hope that the entertainment sector will also contribute a little bit to this war, you can be in the original." The advertising section of the Chinese Internet hung up the promotional posters of Taotao.com, and at the same time hosted an e-commerce essay contest to attract the attention of the market from a cultural perspective. ”

"This is no problem at all, although our traffic is not large, but the diversion rate is still quite high, especially in terms of precision promotion. Zhou Wenyang said, "Yuan." The paid reading users on the Chinese network are the first batch of users in the entire Internet to use the Internet for consumption behavior, they have a good network consumption concept and awareness, so to convert them into Taotao e-commerce users, the conversion rate will be very high, may be 10 to 20 times the ordinary traffic import behavior. ”

Zhou Wenyang said it very reasonably, although it was original. The total traffic of DianChinese is not high, but because of the high conversion rate, it can also bring a considerable number of users to Taotao in terms of total conversion.

"This time, in order to deal with the global mall, I used almost all the resources available to our group, and invested part of the funds for advertising and promotion, forming an all-round integrated marketing action, the purpose is to increase the user scale of Taotao to a higher level in a short period of time, and become an e-commerce shopping platform with a certain amount of weight. Li Feng said, "Once we grow up, we will have a certain scale effect, which will be of great help to reduce operating costs, improve platform activity, and form a good business system." ”

"If the Global Mall is defeated this time, will it make a comeback?" He Guojun asked his own question.

"I can't predict this, but one thing can be seen is that Global Mall is very serious about occupying the Chinese market, and the reason why they are spending such a huge price to attack the Chinese market is because they intend to unify the world this year. Li Feng said, "As we all know, now the global mall occupies an absolute advantage in the world's major markets, and many markets are even the only one that has no competitors." Only in the Chinese market, they have encountered a fierce impact, and their market share has not exceeded 50% so far. According to their habits, it is to take more than 50% of the market share as a benchmark, and to reach this line is to really lead a market, so it can be said that the global mall has not occupied the Chinese market so far, or they are still close to the door, so they are very anxious. ”

Remember the mobile version URL: m.