In this way, in the history of the Celestial Empire, there are only a few films that can be distributed with a box office of one billion yuan.

But the game is so lucrative that the earnings from the TV series can be ignored for Duoba entertainment. What Zhang Dongdong was afraid of was that Chu Yuanxi had changed her mind, and if there was some variable, all her preliminary preparations would be yellow......

Chu Yuanxi's words had a triple meaning, and Lao Fan didn't know if he understood Chu Yuanxi's twists and turns, so he nodded anyway and asked: "Then what if our conditions are better than those of Souki? I know the conditions of Souki, the purchase unit price + new user advertising account, right? We can also give this condition." ”

"This, does Mr. Yang agree too?" Chu Yuanxi asked a little embarrassed, embarrassed because this question is slightly insulting, because Youtu is said to be a unit in Dawen Entertainment, Lao Yang is the young marshal of Youtu, Chu Yuanxi asked this, which is equivalent to questioning Lao Fan's control over his entire platform.

But Lao Yang himself is the first rotating president of Dawen Entertainment, and he is also one of the very few people who entered Ali as an executive from Youtu after Youtu was acquired by Ali, so this problem cannot be avoided.

"It's good to be in a self-made focus drama, it's not a problem. Lao Fan didn't know whether he understood or didn't understand this question, so he replied bluntly: "Our single episode purchase price code can definitely be higher than that given by Souqiu." As for the number of new users...... he paused a little self-deprecatingly, "the number of new users who are finally identified as new users must be less than Souli, ha! ”

Chu Yuanxi said seriously: "I have to think about it, Mr. Fan." Lao Fan's skill of pretending to be confused was used, which made Chu Yuanxi feel very difficult to deal with, because the other party didn't answer the words he gave at all, and it didn't mean that he didn't understand his metaphors, but he just expressed his own demands and conditions directly, but there was no room for fooling.

Lao Fan's face remained unchanged, and he couldn't see his joy or anger at all, nor could he tell whether he was serious or joking: "Do you still want to go to those two families? ”

Chu Yuanxi decided to use a single knife against a single knife: "Mr. Fan, why don't I tell me what I think is the best plan for us?"

"It's okay to have a chat. ”

"My plan, in order to take care of Mr. Zhang's interests, there must still be a demand for returns, so IP dramas, with their own traffic, mainly focus on the value of new traffic. I think so, it's fairest for us to have a reverse split in a similar form to the upline and downline.

For example, if you become a new member through our drama or an old member who has not logged in for a long time through our drama, for a period of time, such as three months, their advertising consumption behavior, no matter which drama you click on, will be shared by us. In addition, ordinary members can click on the share normally, so that we can even only share without the website to purchase by set. ”

This is more complicated, but Lao Fan understands it as soon as he hears it, because this method is used in many APPs when they attract new ones, and it is a bad wind brought up by Qu Toutiao. It's just that it seems more shameless to take the initiative like Chu Yuanxi.

Lao Fan's honest Chinese character has always had a little smile on his face, and at this time it has finally changed and become more festive. He pushed his glasses: "I think the span of this plan is still a bit large, and it is not particularly suitable......"

"I don't think it's appropriate. Chu Yuanxi immediately followed up.

"Huh?"

"It's mainly that there are still a bit of big IP productions on the top of Youtu. ”

"Hahahaha, mainly we want to be able to create self-made content that hits. "Lao Fan really missed the point this time.

This unforced mistake was picked up by Chu Yuanxi, and he immediately began to vomit: "Self-made content? Do you know that Souki Video was better than iQiyi back then, and it was the same as Youtu's, right?"

"Ah, you know, that was before 2012. ”

"Yes, later Souki was obsessed with self-made dramas, do you see what has become of it now?" Chu Yuanxi smiled: "So I haven't communicated with Souki about this plan." The big platform has enough content to retain the new users who are pulled, and these new users will also generate enough consumption behavior, and eventually become a share to make me money, which is a win-win situation, and the platform must hope that the traffic of the traffic drama will not leave when it comes. But Souki is all self-made content, and my method can't make money for me at all, and it's a lose-lose situation. ”

This time, Lao Fan must have understood - you are better than Souki, but when you compare it with Penguin iQiyi, you become scum, so it is not suitable, or rather, it is not the most suitable.

Although there was a suspicion of being looked down upon, Lao Fan was not angry at all, but said: "Xiao Chu, do you know the new account sharing method I plan to implement in Youtu?"

"I've heard a little bit that it is said that the proportion of members' viewing time to the total duration of the episode is paid as a share of the account?"

"Yes, it's also linked to ratings and the total length of episodes. We have drawn up a formula, assuming you are an S-level drama, with a length of 50 episodes, there is the equivalent of 10 million members who have watched the entire content in its entirety, and the amount of account sharing will reach 500 million. In the case of A-level, there are also 400 million. It's more cost-effective for you than both purchasing and ad sharing. Do you find it attractive?"

"Yes. Chu Yuanxi is very sure, because as far as the current ecology is concerned, all dramas are counted as one, and it is difficult to reach this number regardless of advertising sharing or procurement by episode. You must know that this is only the platform revenue, not counting the satellite TV procurement, and the satellite TV procurement is millions of episodes. In this way, is it really possible to reach the goal of making a net profit of 1 billion in TV dramas?

After a quick run of Lao Fan's plan in his mind, Chu Yuanxi clapped his hands: "Da Wenyu is finally ready to burn the money to the point!"

Lao Fan listened to this, and didn't know how to answer it at all, since Ali established Dawen Entertainment, he has burned more than 10 billion yuan on average every year, and he didn't burn it to the point before co-authoring? But this is equivalent to which pot is not opened, Lao Fan smiled bitterly in his heart and asked: "Why do you think we are burning money? We are obviously encouraging high-quality content to ensure the user's viewing experience." ”

Chu Yuan Xixin said that this is for me?"Mingren doesn't say secret words, isn't your strategy aimed at traffic dramas? Isn't it aimed at traffic dramas to add new users? Isn't spending money on new users the standard definition of burning money? It's a pity that you haven't had a person who understands this standard definition for so many years in Dawen Entertainment, and you don't know how much money you have burned for so many years, and all of them have been burned crookedly, it's really hard for Ali's consistent support, and I would have cut it a long time ago." ”

。 m.