Chu Yuanxi said and made a cut gesture, Lao Fan's face was finally not calm, the first is that Chu Yuanxi said too directly, which is equivalent to "the fault of the face", although he should not suffer this when he first took office.

The second is the accuracy of Chu Yuanxi's analysis, because the team that proposed this strategy is indeed a differentiated tactic tailored based on the current situation of Youtu. The problem is that the high-quality money-burning plan that the whole team has been researching for so long has actually been interpreted by Chu Yuanxi in a few words? This made Lao Fan's heart fluctuate a little: "Your point of view is very novel, we really haven't thought about it that way, can you tell me more about it?"

Chu Yuan Xixin said in his heart, if you haven't thought about me like this...... I can't do anything to you, but Lao Fan inadvertently used "you", indicating that he had said it right.

"Okay, then I'll get an axe at the door. First of all, this payment plan seems to be beneficial to all high-quality dramas, but in fact, it is completely different for dramas with different attributes, because what is eaten is the digestion ability of users, and dramas with different attributes have different consumption power for different users.

On the excellent soil, it must be a traffic drama that is suitable for this scheme, and on Penguin iQiyi, it must be a non-traffic high-quality drama that is more suitable. The reason is that the user plate of Youtu is small, and the high-quality dramas of non-traffic can only be digested in a small plate, which is not cost-effective, and the traffic drama has its own basic disk because of the reason that it comes with traffic.

This benefit plan is equivalent to a single order value plan, and the average customer value reaches the highest on the basis of customer satisfaction. Then the total profit of the drama party is a function with extreme values, and the parameters are the size of the platform plate, the size of the basic disk of traffic, and the adsorption capacity of the show itself to users.

It's clear at first glance. If this is the case for all platforms, and the average order value is high and low, then the calculation is easy. Assuming that there is not much difference in the tonality of users on each platform, and the advertising exposure is the same, there is no basic disk for non-traffic high-quality dramas, this part is divided into zero, and the platform user volume and customer unit price can be multiplied to make a choice. If the gap in customer unit price is not as large as the gap in the volume of the platform, non-traffic dramas will only choose the platform with a large plate.

The traffic drama has a basic disk, which is not too dependent on the platform, and the larger the basic disk, the more inclined it is to the platform with a high unit price of customers.

Therefore, your plan is equivalent to a killer shot used to attract traffic dramas, and then digest the traffic that comes with these traffic dramas, which is your new users, isn't this a money-burning plan with a clear goal?

Lao Fan Xin said that there are many people in the market who understand, and the intention of this model innovation has been seen through at a glance.

For film and television products with strong IP appeal, as long as the quality is passed, even if the acting skills of one of the male and female protagonists are not particularly good, as long as they are not rotten to a certain extent, it should be relatively easy to exceed the existing income in the market, which can be regarded as a good and bad thing.

This method can ensure that Youtu can attract the producers of traffic dramas, which is a good place. However, for high-quality non-traffic dramas, it will be seriously unattractive, because of the constraints of the total number of users on Youtu, no matter how high-quality it is, it is difficult to charge the total viewing time, and the income is definitely not as good as using the existing scheme to be directly purchased by Penguin and iQiyi. Therefore, the use of this solution will cause serious traffic of content on its own platform, which is a huge concern.

If the drama party can't see the Tao clearly, there may be many high-quality non-traffic dramas to test the waters, after all, the income "expectation" is very impressive, but if they are all as sensitive and skilled as Chu Yuanxi in the business model, it is simply ......

This guy is simply a monster! Lao Fan carefully glanced at Chu Yuanxi with a cautious gaze, and said in his heart, Did he study our strategy in advance, so he could say two hundred and fifty or eighty thousand so quickly?

The problem is that, as Chu Yuanxi said, Youtu has to change its long-term strategy and become a user, and it was all income-only before. Therefore, even if you bite the bullet, you have to suck the traffic over first, and then say, in the era of traffic, if you don't chase the traffic, you are playing hooligans, and there is even a risk of being overtaken by station B.

He decided to test Chu Yuanxi again: "Then, what if the penguin compares the unit price with us? Although we are Ali, the rich goose is never afraid of fighting for money." ”

"You're laughing. Penguins are not stupid, if they dare to copy it as it is, they will immediately become part-time workers for the drama party, and those who produce high-quality non-traffic dramas will not be happy to die? ”

Lao Fan Xin said that he could even think of this? This guy named Chu Yuanxi won't have anyone in our Youtu, right? The essence of this plan is that he is not afraid of others copying it, and it is designed for Youtu. When the team first proposed it, even I only saw the ability to add new users to traffic dramas, especially IP dramas, and it was the team that explained in detail the causal relationship of the attributes of anti-copycats.

At that time, he listened to the plan and thought: Ouch, we are so awesome?

And now it is: Ouch, why is the whole world so awesome?

Seeing Chu Yuanxi's expression that seemed to be smiling but not smiling, Lao Fan could only smile to himself, "It can be regarded as a success to some extent if you can make the owner of the village not leave!

"Let's wait until your new account sharing plan is fully implemented, shall we?"

"Well, haha, it's always going to be done, definitely before your show is finished. Lao Fan smiled dryly, and said in his heart that as the president of my Alida Entertainment, it is useless to say so much?

And what Chu Yuanxi thought in his heart was: How unconfident are you? The problem is that he really doesn't dare to make any promises now, not because he doesn't have confidence in Lao Fan, but because he has Ali Da Entertainment.

"Zhang Dongdong, who works with me, has repeatedly emphasized that she earns money before shooting, I don't know if she has the patience to wait until the finale......"

"Is your partner so confident?"

"I gave her confidence. Our game is a plot game, and the TV series can be regarded as an official plot, and I feel that this concept should still be more powerful in terms of its ability to pull fans to the fan base. The key is that now the game is released first, and the script has not yet come out, maintaining complete openness. In this way, we can arrange the content focus of the drama according to the distribution of key plot cards in the game. ”

Lao Fan finally entered a field that he didn't understand at all, and Chu Yuanxi quickly explained the concept of plot cards, the so-called key plot cards are the cards that were finally selected by the player as the protagonist's partner.