Chapter 436: Yan Wenhan's Thoughts (First Update)

When Xia Yu heard this, he was interested and looked at Yan Wenhan with interest.

Almost all of the current business of Jiuding Newspaper Company was opened up under his guidance, whether it was the establishment of magazines and newspapers such as "Jiuding Daily", "Fengyun Daily", and "Economic Weekly".

Or to buy newspapers, Yan Wenhan is almost always carrying out Xia Yu's will and order, and doing his work as perfect as possible.

It should be said that as an executor, Yan Wenhan is undoubtedly very good.

After such a long time, it seems that this is the first time that Yan Wenhan has taken the initiative to seriously want to put forward his opinion, or an important opinion on the company's development direction.

This is not bad, but at the same time that Xia Yu was surprised, he was also very satisfied.

It seems that Yan Wenhan is finally completely familiar with the company, has a certain confidence, and begins to try to get out of his shadow.

This is the only way to become a leader in his own right.

is like Zhang Yong of Alibaba Group in the future, who grew up under the influence of Jack Ma, and then walked out of the shadow of Jack Ma, and finally succeeded Jack Ma at the helm of Alibaba Group.

Now Yan Wenhan can independently operate and manage the entire Jiuding Newspaper Company, but if he wants the company to develop better and better, and even get rid of his dependence on the boss Xia Yu, there is still a way to go.

Now that Yan Wenhan has tried to take the first step, Xia Yu will of course give him the greatest support.

"What do you think, don't hesitate to say it!"

Xia Yu smiled at the corner of his mouth and said with an encouraging tone.

Seeing the boss's encouraging attitude, Yan Wenhan felt relieved and said slowly: "Boss, our company has basically achieved full coverage in the field of newspapers, in addition to entertainment, no matter which other category, financial business, people's livelihood, current affairs, etc., all have iconic newspapers, and either stand first in the same field, or are already in the top few, just need to maintain advantages and make progress in stability." ”

"But after observation, combined with more mature foreign media market research, I found that we still have great opportunities in the field of magazines. ”

"Either there's a blank slate, or there's no iconic magazine, and that's an opportunity. ”

"So I think that in the next period of time, in addition to deeply cultivating the newspaper field, I will devote more energy to making magazines, and make various corresponding magazines according to different types, so as to monopolize the magazine industry in Hong Kong and even the whole of Southeast Asia or Asia. ”

Speaking of this, it seemed that he already had a relatively intuitive idea in his mind, and Yan Wenhan's tone of voice unconsciously became excited, and a momentum emanated from his body.

Seeing Yan Wenhan's state, after listening to his story, a trace of satisfaction flashed in Xia Yu's eyes.

This kind of hard work is worth affirming!

However, Xia Yu wanted to know what other dry goods Yan Wenhan had prepared.

"You're a good idea, go on, do you have any specific plans?"

Xia Yu said with a smile.

"I have some ideas, but I am not very mature, and I can't say it well, please ask the boss to correct it!"

Yan Wenhan first said modestly, then took a deep breath, made his thoughts clearer, and spoke in detail.

"In terms of finance and business, our Economic Weekly magazine has done very successfully, complementing Jiuding Daily and South China Morning Post. ”

"And under our company, Fengyun Daily is also very successful, which shows that we have the ability to be very good in the current affairs news category, and we have the ability to make a current affairs magazine. ”

"I also looked at the United States, where the media industry is the most mature, and the market for current affairs news magazines is no smaller than that for business and economics magazines. ”

"In the United States, there are three major political news weekly, namely Time, Newsweek, and U.S. News & World Report, each of which has a weekly circulation of more than 2.5 million copies in the United States, and at its peak, a worldwide circulation of more than 4 million copies. ”

"However, I have observed that these three current affairs magazines are mainly for the United States, and even if they are published internationally, they are all English versions for developed countries in Europe and the United States, or European languages such as German and French, and there is no Chinese version. ”

"Therefore, in the Chinese-speaking market, there is still a blank for current affairs magazines, and I think we can occupy the market first, and use this as a foundation to be invincible, and then launch a charge against these magazines. ”

Yan Wenhan finished speaking in one breath, his mouth was a little dry, and he licked his lips.

"There's water over there, you pour it yourself, you're welcome. ”

Seeing this, Xia Yu glanced at the coffee table and said.

"Thank you boss!"

After Yan Wenhan finished speaking, he was not polite, poured himself a glass of water and drank it all.

"Your idea is very good, I agree with it, you can do it freely!"

When Yan Wenhan finished drinking the water and sat down again, Xia Yu gave him a positive answer.

When Yan Wenhan heard this, a bright smile appeared on his face.

Then I heard Xia Yu ask, "Have you thought about what your name is?"

"Boss, can you read "Fengyun Weekly"?"

Yan Wenhan proposed.

"Yes, in the same vein as "Fengyun Daily", you can use the fame of "Fengyun Daily" to improve the starting point and rise speed, just call it this name!"

Xia Yu nodded with satisfaction and made a decision.

"Okay!"

Yan Wenhan replied with a smile.

"Look at your appearance, your magazine plan should be more than that, what else do you want to do besides Fengyun Weekly? Say it! As long as it is reasonable, I will support you!"

Xia Yu continued to ask, encouraging Yan Wenhan to bring it up at one time.

"Boss, I also looked at the magazine market in the fashion field and found that there is a lot of potential, and because it can be linked with jewelry and fashion and other industries, the advertising revenue can even exceed that of magazines in other fields. ”

"So I wanted to make a magazine in the fashion field. ”

"In addition, I also found that there is a magazine called Playboy in the United States, which is growing rapidly, and this company has reached into the fields of cosmetics, bags, clothing, entertainment and other fields with magazines as its foundation and platform, which has given me a lot of inspiration, I have inspected our local market and found that there is no such magazine, the market is blank!"

"I think if we make a magazine like this, there should be a market, and most men should not be able to refuse. ”

Yan Wenhan continued, saying in great detail, both the investigation and his own independent analysis, which is reasonable and convincing, proving that he has indeed put a lot of thought into it.

"Bang Bang!"

"Not bad!"

Xia Yu looked at Yan Wenhan appreciatively and applauded.

This kind of praise and affirmation made Yan Wenhan happy, and despite his modest gesture, he still couldn't hide his excitement from the bottom of his heart.