Of course Xia Yu knew Yan Wenhan's proposal, and even he knew the inside story better than Yan Wenhan.

The potential and influence of magazines in the fashion field and Playboy are definitely more terrifying than Yan Wenhan imagined.

Yan Wenhan guessed correctly, the income of magazines in the fashion field is really the highest among all magazines!

Xia Yu saw a list in 2009 in his previous life, which was the list of advertising revenue of all well-known magazines in China.

Caijing, the No. 1 magazine in the field of economics and management, has an annual advertising revenue of about 200 million, Fortune is about 150 million for the second place, and CBN Weekly, which ranks third, can only exceed 100 million.

However, the magazine "Fashion Yiren", which ranks first in the field of fashion, beauty and clothing, has an annual advertising income of 670 million, the second place "World Fashion Garden" is 570 million, and the third place "Ruili Yiren Fashion" is 490 million.

And according to statistics, there are 13 magazines with advertising revenue of more than 100 million yuan, and 9 magazines with advertising revenue of more than 200 million!

And it was all advertising revenue in 2009, when the money had not depreciated on a large scale!

Comparing the two fields, the gap is too big!

Caijing magazine, which ranks first in the field of economics and management, can only compare its income to the tenth place in the fashion field!

Peep spotted leopard, women's business is really easy to do!

If Jiuding Newspaper can successfully do a good job in the fashion field, the advertising revenue will definitely be able to surpass other newspapers and magazines in one fell swoop.

With the same sales, it is not a problem to surpass "Economic Weekly"!

"Wen Han, your idea is very good, you can do it, I will give you the greatest support!"

Xia Yu said affirmatively and made a promise.

"Thank you boss!"

Yan Wenhan thanked happily.

"Wen Han, you have said so much, I also have some ideas, you listen to them first, and then think about them carefully!"

Xia Yu thought about it and said slowly.

Yan Wenhan immediately restrained his smile, sat up straight, looked at Xia Yu with burning eyes, and made a gesture of listening.

"In the field of newspapers, our company has firmly established itself as a leader in the entire Southeast Asian region, but since we have done it, we must do it all, and cover all categories. ”

"In terms of entertainment, we lacked a representative newspaper. ”

"Don't look at the entertainment now, it doesn't seem to be very popular, it seems a little low-level, the newspapers that do entertainment newspapers are all third-rate small tabloids, but in my opinion, the entertainment industry still has great potential, and the future influence will be more and more great, as a businessman, we can't look at any industry with a discriminatory eye. ”

"Since entertainment news is very low-end in everyone's opinion, then we will make a set of standards to raise the bar, so that it is easier to build authority, don't you say?"

"Yes, you're right!"

Hearing the boss's inquiry, Yan Wenhan had a thoughtful expression on his face and nodded affirmatively.

So next, the company set up another newspaper, specializing in the entertainment field, called "Entertainment Daily", which is grassroots, popular, but professional. Pay attention to proportion, don't report fake news, and don't go off the rails to pick up those bloody insiders, so as to improve the grade and authority of the newspaper!"

"In the media industry, authority always comes first!"

"Understood?"

"Got it!"

Yan Wenhan nodded solemnly, and at the same time, he had already taken out his notebook and quickly recorded it.

"With Entertainment Daily, we can achieve full coverage in the newspaper field, and then in the magazine field. ”

Xia Yu made a summary, took a sip of water to moisten his throat, and continued.

"The market for magazines is larger and more profitable than newspapers, so in the next few years, Jiuding Newspaper will focus on specializing in magazines when consolidating and upgrading the newspaper field. ”

"I'll tell you about some categories, you can write them down. ”

"In the field of entertainment, you can make an "Entertainment Weekly", a popular film and television magazine with both pictures and texts, publishing news reports, product introductions, interviews, reviews, etc. in entertainment (including movies, videos, concerts, records, tapes and books, etc.), and even have columns for children's entertainment and entertainment equipment procurement. ”

"In terms of men's magazines, you just said that you want to make a magazine similar to Playboy, and I also have some ideas, we have a blank in our local market, and we can make one to fill the gap in the male periodical market, and also fill the gap in men's psychological needs. “

The name of the magazine can be called "Men's Clothing", the purpose of the magazine is called "Men want true temperament", the content can be all sexy photos of sexy women, do not break through the scale, and still do a good job, I believe that whether it is the bottom grassroots, or elite men or rich children, absolutely can not refuse. ”

"The fashion field is a big category, and the market that can be cultivated is large enough. ”

"For example, in the field of fashion and beauty, you can make two books, called "Fashion Yiren" and "Esquire", respectively for men and women, the concept of running a magazine can be: personality growth, gender relations, career development These three parts, you can write content from the characters, emotions, health, career, life, fashion, beauty, entertainment and other sections. ”

Even this field can be further refined, "Fashion Yiren" is aimed at young women, and another book called "Harper's Bazaar" is aimed at high-quality women of mature elites with high spending power. ”

In the same way, Harper's Bazaar Men's magazine could be made for mature elite men. ”

Another example is the field of health and family life, you can also make two books, called "Fashion and Health", divided into men's and women's editions, focusing on the eternal theme of "health", with "physical health, mental health, social adaptability" three aspects as the editorial core, providing a full range of psychological and physical health information. ”

"There are also sports and hobbies, which are not remarkable at the moment, but the future potential will be good, and you can make a book called "Fashion Travel", which can be used as a reference to the National Geographic Society of the United States, and inspire readers to explore the world by providing a unique travel reading experience. ”

"You can make "Fashion" a big brand, as well as "Fashion Home" for the home furnishing industry, "Fashion Time" for the fashion watch industry, and so on. ”

In addition, there are other fields, such as the automotive field, to make a professional car magazine, committed to providing the latest, most authoritative, most comprehensive, most objective car information, for consumers to popularize knowledge, after success, the automotive industry advertising will receive soft, the name of the magazine can be called "car magazine". ”

"In terms of literature, culture and art, you can make a magazine, the name is "Bosom Friend", you can hold high the banner of "the beauty of human feelings, the beauty of human nature", and adhere to the awareness of "readable articles and wonderful issues", and the prospects will be good!"

"As for other areas that I haven't talked about, you can look at them later, the market for magazines is very large!"

The more Xia Yu spoke, the more inspired he became, and he said everything he thought of in one breath.

Looking at Yan Wenhan, who was stunned, but still struggling to write and record, Xia Yu hooked a smile on the corner of his mouth.

Xia Yu watched quietly, and when Yan Wenhan finally put down the pen with a sore hand, he heard his admiration and emotion from the bottom of his heart: "Boss, you are really amazing, I didn't expect that there is such a large market and space for operation in the field of magazines, I was originally lonely and unheard, and now listening to your advice, it is really deafening!"

Listening to Yan Wenhan's emotional words, looking at his admiring and shocking eyes, Xia Yu smiled and said encouragingly: "Observe and think more, you can also find out!"

"Well, I'll take your advice to heart!"

Yan Wenhan nodded solemnly and reassured.

"With so much in mind, how should the company develop in the next few years, do you have an outline?"

Xia Yu asked.

"There it is!"

"In the next few years or even decades, we will be deeply engaged in the field of newspapers and magazines, and the foundation will be nothing more than to expand the market scope, go out from Xiangjiang, go to Asia, go to Europe, and go to the world!"

"How to do magazines and newspapers, how to do it better, this needs you to explore and study by yourself, I have left it to you, I believe you can do a good job, don't let me down!"

After speaking, Xia Yu looked at Yan Wenhan with expectant eyes.

Yan Wenhan pursed his lips, his eyes were full of determination, and he nodded solemnly.

"Rest assured, boss, I will definitely work hard, and I will definitely not let you down!"

"Hmm!"

"Still have questions?"

"Not yet!"

Yan Wenhan shook his head and said.

"If you have any questions, ask me again, and if it's okay, go get busy first!"

"Goodbye boss!"

Yan Wenhan solemnly put away the notebook that recorded the ideas, firmly grasped it in his hand, bowed to Xia Yu, and slowly exited the office after speaking.

Looking at Yan Wenhan's back and feeling his burning fighting spirit, Xia Yu showed an expectant smile.

"Hope you don't let me down!"

"If these magazines can be made, Jiuding Newspaper Company will have the foundation to become a giant in the world's newspaper industry!"