In order to promote the online sales of mountain goods of the Kushan "Zhongguo Hope School" brand, promote the handmade products of the Kushan "Memory of Bitterness" brand to make a name and enhance brand awareness, so as to make it a professional, personalized, widely known, and representative brand of the spirit of "ingenuity", Lin Ping has also formulated a fashionable and bold plan for this, that is, to shoot videos and engage in live broadcasts!

Of course, this live broadcast is not done by Lin Ping, but by Lin Ping by letting these craftsmen and the old folks in the bitter mountains do it.

Lin Ping decided on two live broadcast content and live broadcast directions:

The first is to let the college students teach the craftsmen of Kushan to do live broadcasts in their spare time, and arrange special personnel to shoot videos of these masters' handmade products, make production videos, shoot teaching videos, and then post them on the Internet, and send them to network platforms such as Station B.

At the same time, Lin Ping also continued to instill a sense of "innovation" in these craftsmen in the bitter mountains, and asked the teachers and students of Zhongguo Hope School to constantly put forward creative ideas, let the college students go to the Internet to collect ideas, and then tell the craftsmen to let them make new innovative products according to their creativity.

None of these handicraftsmen in Kushan are young people under the age of 40, they are all very tolerant of loneliness, not impetuous, old men and old men, old ladies and aunts, but at the same time, they are also very stubborn and traditional, and even a little stubborn, always like to stick to the rules, unwilling to innovate, and make reforms to meet the needs.

For this reason, Lin Ping spent a lot of words to persuade them to innovate and try.

Take the old man who is good at framing, for decades, he has been weaving the kind of bamboo basket used in the mountains and rural areas on his back, just like a backpack, but this kind of bamboo basket people in the city are unwilling to carry, and they rarely have the will to buy, and they can only be put in the warehouse to collect dust when they buy it.

In order to meet the market demand, Lin Ping asked the old man to change the idea of framing, and weaved the bamboo basket into the form of "garbage basket", "clothing basket" and "small bamboo basket", which was welcomed by many consumers after being placed on the Internet.

Another example is the embroidered belly pocket, Lin Ping asked the aunt who embroidered the belly pocket to sew belly pockets and handkerchiefs printed with "Peppa Pig", "SpongeBob SquarePants" and "Pleasant Goat" and other popular belly pockets and handkerchiefs, and then let people shoot videos and upload them to the Internet, which also attracted many people to watch and like, and also boosted the sales of related handmade products.

Second, Lin Ping asked the relevant mountain people to broadcast the pastoral life in the mountains, just like the "Huanong Brothers", taking pictures of the natural beauty and leisurely pastoral life in the mountains, and uploading them to the Internet for the majority of netizens to watch.

Among them, the most important pair is Wei Wei and his grandfather.

Wei Wei's grandfather is an old hunter in the Kushan Mountains, and he used to hunt in the mountains, and that kind of hunting life is indeed a life that many people yearn for, but considering the laws and regulations on wildlife protection and the harm of eating wild animals, Lin Ping specially talked a lot with Wei Wei's grandfather, so that the old man can no longer kill and eat wild animals, and specially instructed Wei Wei to take care of his grandfather.

In order to allow the grandfather and grandson to better shoot videos and ensure safety in the mountains, Lin Ping also specially upgraded a lot of equipment for the grandfather and grandson, such as camping tents, protective equipment, compressed biscuits and emergency medicines, etc., Wei Wei's grandfather, as an old hunter, is very familiar with the bitter mountain, just like his own back garden, and with these equipment, it is basically foolproof.

Although wild animals cannot be killed and eaten, the "hunting" life of the grandfather and grandson is still very interesting and makes netizens feel fresh.

And the main content is that the grandfather and grandson take pictures of the beautiful scenery in the mountains, from sunrise in the early morning to dusk and sunset, and then to the starry sky, and then the rising star. The grandfather and grandson wandered around, camped and slept in the open air, and the video they shot was full of natural atmosphere, and Grandpa Wei Wei was experienced and knowledgeable, and he could also know a lot of herbs and plants, and he would explain it to everyone when he encountered it.

Grandpa Wei Wei is always strong and strong, agile and flexible, omnipotent in climbing trees and swimming, and very amiable, and has a lot of novel experience and knowledge, and also knows a lot of stories about ghosts and ghosts in the mountains, which has been sought after and loved by countless young people, and is even called "the most handsome old man in history" by netizens. Coupled with Wei Wei, who is a little angry and has a super good womanhood, this grandson combination became popular on the Internet all of a sudden, and has a lot of fans, and the number of fans has reached two million in about half a year. This also laid a broad and solid foundation for Wei Wei's later debut as an idol star.

The grandparents and grandchildren's mountain trips are often accompanied by picnics in the riverside clearing, and the grandparents will cook food with primitive tools in the wilderness, and by the way, they will sell the mountain goods of Kushan, so that the online sales of Zhongguo Hope School's mountain goods have soared, and the supply once exceeded demand.

And this year's Spring Festival, the most exciting thing for everyone in Zhongguo Hope School and the old folks of Kushan is that Zhao Yuejun appeared on the CCTV Spring Festival Gala, Zhao Yuejun stood out in the "I want to go to the Spring Festival Gala" program, and was selected to sing at the Spring Festival Gala with the first place in the high votes.

In Hong Kong and Taiwan, countless Teresa Teng fans have traveled thousands of miles to express their love for Zhao Yuejun in various ways, and Zhao Yuejun has officially become the "little Teresa Teng" in the hearts of countless Chinese, known as the "invisible Teresa Teng".

Zhao Yuejun is like the bright moon hanging in the night sky of Kushan, the bright moonlight passes through the layers of mountains in Kushan, and then shines into the windows of thousands of households, reflecting a beautiful moonlight on the ground through the windows.

She can't see this mortal world, but there are many people in this world who see her.

Zhao Yuejun is the first famous in 2014, popular all over the country Kushan people, but not the last, this year, it seems that Lin Ping's school, students of art and sports outbreak year, this year, whether it is Xibei No. 4 Middle School, or Zhongguo Hope School and Dingxiangpo Hope School, have not achieved too good results in the cultural subject of the college entrance examination, but they have frequently achieved good results in the art category.

In the years to come, Lin Ping will definitely remember this year when he recalls it, because in this year, there are countless big stars among his students, singing, dancing, actors, entertainers, sports...... Many students' journey to fame began this year.

For example, not long after the winter vacation, the art examination is coming, but this year, Li Xinwan is not the only one who participated in the Xibei No. 4 Middle School drama art examination.