Chapter 556: Online Store
This year is another lively and extraordinary new year for Kushan and Chung Kook Hope School, this year, with the construction of highways, Kushan has become more closely connected with the outside world, and the economy has developed more rapidly.
Not only is Chung Kook Hope School expanding its school, but many families in the mountains are also renovating and renovating their houses after they have money, especially in Shijia Village, which is the closest to Chung Kook Hope School, and even a few families have built a new floor on the original foundation and converted their original bungalows into two-story small buildings.
Moreover, the villagers of Shijia Village also spontaneously organized the construction of a cement road in the village, which connected to the "Linping Road" in front of Zhongguo Hope School, and then went all the way to the Kushan River, opposite the "Xinhe Bridge".
The villages at the foot of the mountain and the villages next to the Chung Kook Hope School have developed the most rapidly, and the changes are very large, catching up with the development speed of Kushan Town, even better than the development of some villages in the town, and the villages in Kushan are limited by the barrier of the mountains, and the development changes are not very large, but the villagers still have a lot of money in hand, but this road cannot be built into the depths of the mountain, and their own development is also greatly restricted.
With the continuous development of Kushan's economy, the elders and villagers have a lot more money than before, and everyone's demand for Zhongguo Hope School shop is getting bigger and bigger, and the requirements are getting higher and higher, so the first step in the expansion of Zhongguo Hope School is to carry out a major expansion of the Zhongguo Hope School shop, expanding the area of the past two times.
After the expansion, Zhongguo Hope School was officially renamed and listed as: Kushan Zhongguo Hope School Affiliated Supermarket.
The name is much more high-end than before, and the goods inside are more complete, in addition to non-staple foods and daily necessities, Chungkook Hope School affiliated supermarket has also begun to sell clothes and shoes.
And most importantly, Chung Kook Hope School's online store has also officially opened in the days leading up to the New Year.
After returning to Kushan from Xibei No. 4 Middle School during the winter vacation, Lin Ping did not rest, but made a key decision in response to the current development and economic situation of Kushan, that is, to open an online store.
At this time, when Taobao strongly supported the rural Taobao store, in the dividend period of the vigorous development of rural Taobao, Lin Ping personally guided, in the expanded Kushan Zhongguo Hope School affiliated supermarket opened a rural Taobao store, instead of the Kushan folks for online shopping, if the people of Kushan have anything to need, you can come to the affiliated supermarket here to talk to Shi Honglin, the person in charge of the supermarket, and then let Shi Honglin help find suitable items on Taobao to place an order.
And the main purpose of opening this rural Taobao online store is not to buy things, but to sell things.
In order to expand sales channels, further improve brand awareness, and promote the economic development of Kushan by the way, Lin Ping decided to officially open up "online" sales channels and transform the "Zhongguo Hope School" mountain brand from an offline regional brand to an online national brand.
As the first attempt at online sales, Lin Ping did not dare to put the fragile and difficult to transport products such as mountain eggs on the Internet, but only sold a series of relatively safe mountain goods such as fungus, mushrooms, sweet potato products, etc., with realistic distribution experience and heritage, coupled with the small reputation of Zhongguo Hope School in Hanhua Province in recent years, this online sale is still very smooth, much better than Lin Ping expected.
The online sales model has officially opened up a new sales channel for the mountain goods of Kushan, and provided a new economic development path for Kushan.
Lin Ping also called on the fathers and villagers of Kushan to create a new mode of economic development, the most important of which is to let people with a little craftsmanship in the mountains report their names to the school, such as Wei Wei's grandparents.
To sell the handmade products in the mountains is another important purpose of Lin Ping's online store.
Through the mobilization of the Chung Kook Hope School and the assistance of village cadres in various villages, many large numbers of handicraft mountain people have been excavated, including grandmothers who are good at embroidery, and old men who are good at weaving frames with bamboo, etc., they have the most primitive and simple handicraft skills, and their handmade products are only to simply meet their own needs and needs, or occasionally sold to the town. However, this is not impossible to sell for a few dollars, in a poor place like Xibei County, handmade products are not valued and liked, and everyone still prefers industrial products with urbanization representatives.
However, the more economically developed the residents of the area are more fond of these simple handmade products, but the price that can be sold is far more than several times that of poor places like Xibei County, take the old man who braided the frame, his frame can be sold for five or six yuan in Kushan Town, which is already a very good price, but it can be sold online to Beijing, Shanghai and other big cities can be sold for more than a dozen yuan or even dozens of yuan.
Compared with industrial products, this most primitive and simple handmade products have more of a craftsman spirit, and there is more "soul", the biggest difference between them and industrial products is that they are not the same products produced by the cold assembly line, each handmade product under the hands of craftsmen has its own appearance and temperature, they are similar but not the same.
"Help poverty alleviation, ingenuity and independence".
These eight words have become the propaganda slogan for sale on Kushan handicrafts, but Lin Ping did so and demanded so.
For the handmade products of Kushan, Lin Ping's requirements are to "adhere to the spirit of craftsmen, less and fine, do not do most, do not seek output but only quality", fine work out of slow work, every handmade product is made by the craftsmen of Kushan, and will never be like some product advertisements like "hanging sheep's head to sell dog meat", obviously it is an assembly line of machine products, but the hype is "ingenuity inheritance", "handmade".
Lin Ping also named a new brand for Kushan's handmade products, called "Remembering Bitterness".
Remembering bitterness, even if it remembers the bitter mountain, it is also a reminiscence of bitterness, because these handmade products carefully made by the people of the bitter mountain were not a symbol of beauty in the past, but a symbol of poverty and bitterness of life.