Chapter 476: On Peer Travel
Although Ali is an investment maniac, how easy is it to integrate resources? Even within a company, each department has different KPIs. For example, if a game company has both self-developed and published games, will the distribution department unreservedly tilt resources to the games of the self-developed team? Impossible, if the self-developed game is bad, the publisher will not hesitate to withdraw all resources.
And the most embarrassing thing for Ali is the super traffic entrance of Alipay. Its number of installations and penetration rate are directly catching up with WeChat, and the average number of daily opens is not low, but its average daily use time is not only thrown to Grandma's house by WeChat, but also far less than Toutiao, Douyin, Kuaishou and other cutting-edge, ranking very low.
Therefore, Alipay has a very comprehensive social function, but no one uses it. Because users have become accustomed to it, a good experience is one thing, the key is to use more people, respond in a timely manner, and find someone conveniently, which is also the basic requirement of users for social software.
And the most terrible thing for Alipay is the user's basic impression of it. Just like WeChat's sudden e-commerce will also make people feel abrupt, Pony Ma has to invest in Goudong to fight Jack Ma in the field of e-commerce. Alipay's sudden social engagement will also make people think that you Y is not doing this, nondescript, and does not meet the user's expectations of it.
Therefore, if Ali wants to rely on resource integration to achieve corner overtaking, wait until it completes the integration of resources and goes out in a year, and then because there is no trade secret, WeChat will be blocked on the day of launch, Alipay will promote it by itself, and finally use 300% of its strength to launch it.
There was a time when Chu Yuanxi established the empire. However, this is not easy to explain to Yuan Jing, because for Yuan Jing, this is something that has never happened, and it can only be understood as Chu Yuanxi's speculation.
Of course, Ali's ground capabilities and logistics capabilities are super strong, and it would be wrong to say that there is no chance at all, so Chu Yuanxi has another preparation, which he intends to tell Yuan Jing and Yuan Yu: "The reproduction of Jack Ma, this danger exists objectively, but I think we can always stay ahead of the curve by relying on the iteration of online content." Unless I tell Jack Ma how to play myself, he'll either find his own business path or follow after me. ”
Yuan Jing stopped Yuan Alfalfa from continuing to ask, because as soon as Yuan Alfalfa opened his mouth, he would definitely ask what kind of content was so awesome on the Internet?
Chu Yuanxi is empathetic, even if he doesn't say the specific content, but some still say: "The demand and supply of content is actually the core of social networking." The so-called social networking is by no means a matter of looking for each other, conveying work instructions, etc. For example, Moments is actually a content display platform where every user is a 'personal content provider', and users have a strong demand for display, browsing and interaction. My online content is divided into two aspects, not to mention the specifics, both have the demand and supply that can be landed. ”
Yuan was a little hot: "I heard that Douyin is also doing social networking now. ”
"I've heard that it's hard to succeed if it's not a show. Chu Yuanxi's attention to Douyin has always been the top priority, and he naturally inquired about the social software that Douyin began to develop a few months ago.
Yuan Jing added: "There are a lot of people doing social networking now, Hammer, and who else, Brother Xin of Kuaibo, are all doing social networking, and they can be launched at the beginning of next year." ”
Chu Yuanxi pursed his lips: "There is no one who can fight." ”
Yuan Yu blinked: "Why do you like to deny others so much?"
"I'm not blindly denying. First of all, Brother Xin did anonymous social networking, which can basically be ruled out, isn't that the chat room of the past? Then there's Douyin, what does Douyin do? It's short video social, this thing has no need to land, it's suspended, and it can only be promoted by throwing money, and when the money is sprinkled to promote it, it will hang up as soon as it ends. ”
"Why is there no demand for landing? Isn't there a need for young people to share videos?"
"Yes, Douyin social is done according to Instagram and Snapchat, there are a lot of personalized features, stickers, burning after reading or something, focusing on increasing privacy. The problem is that the most important video social network, WeChat directly add a function is not just pressed to death? This is not at all to discover new demand, this is to be tough with the boss in the stock market, and it will be hellish if you can just pass. Who do you play with copycats, play with big penguins? The functions of Instagram and Snapchat are not studied by big penguins? This must be able to successfully show that the socializing people in big penguins are idiots. ”
"Hey, I don't approve of that. Yuan Jing finally found a problem with Chu Yuanxi, "The privacy of Douyin social networking is just a new demand." Friends on WeChat are mixed, and you can only add close friends on Douyin, right?"
This is what only the overlord is qualified to do, only WeChat can do this, how can Douyin take the initiative to reduce the social dimension? This is a demand for WeChat, and a pseudo demand for Douyin, and it will definitely die. ”
"What about the bullets of the hammer?" Yuan Yu saw that Yuan Jing stopped talking, so he had to change the topic awkwardly.
"Needless to say, right? If this could have been made into Taijun's mobile phone, there would have been no chance. If Douyin social WeChat doesn't block it, there is still a chance, Taijun is really not good, and he has no fun raising his noble hand on WeChat. They do social networking exactly like issuing air coins in the currency circle, burning other people's money, and they can't land at all, because there is nothing to rely on, and there is no place to stay. They can only rely on throwing money to let users promote new wool, which is useless, and the virtual fire will cool down immediately, and the result can only be a chicken feather. ”
"Will WeChat really ban them? Will they have a bad reputation?"
"You grew up eating grass as big penguins? I must see one by one! I am Brother Long, and I have to kill them fiercely, and I am afraid to kill these people who want to socialize, or kill the people who invest in them, and as soon as I hear about socializing in the future, I will immediately cover my money bag tightly. If I don't block them, more and more people will rush in, won't it help the unhealthy trend? Why don't I block these guns?"
"So you still have to do socializing, doesn't this pit our money?" Yuan Yu laughed first after saying hahahaha, Chu Yuanxi's plan was finally fully recognized.
"The difference between me and them is that my plan works regardless of whether WeChat is blocked or not, and their plan needs WeChat not to be blocked, and then it may not work. Chu Yuanxi said contemptuously: "Taijun and I actually have a great similarity, have you noticed it?"
"You?" Yuan Yuan circled around Chu Yuanxi, "You're not fat." ”