Yang Fei made a new attempt in Shanghai to turn 666 Shopping Plaza into a unique leisure and shopping community.

Su Tong has been running outside, and he has only heard about the prototype of this shopping community from Yang Fei's mouth.

Now, this community, which embodies Yang Fei's hard work, is finally about to open!

Yang Fei, Su Tong and others came to Shanghai together.

After getting out of the car, Su Tong let out a whoosh shout: "Yang Fei, this is our 666 shopping plaza? It's so beautiful, isn't it?" Are you sure it's not built in a park?"

This is, of course, the 666 Shopping Plaza.

Three sixes, huge signboards, sparkling in the sun!

In front of the square, there is a green field, with subtropical palms, luches, irises, yew trees and other trees, and under the trees are placed benches and canopies.

There are shops selling snacks and snacks on both sides, which are neat and tidy.

At first glance, I thought I had walked into the beautiful Qionghai Beach.

Su Tong was happy like a child, ran up, and turned in circles: "Yang Fei, this place is so beautiful!

Yang Fei looked at her bouncing and couldn't help but smile, the senior sister girl's heart is very heavy.

"There is also a milk tea sister here, and there is also tea!" Su Tong walked over happily, bought a few cups each, and invited Yang Fei, Ma Feng and others to drink.

The mouse, Tie Niu and the others took it and said respectfully: "Thank you." ”

Comrade Tie Niu has long straightened his mentality.

After a period of loneliness and autism, he recognized the fact that no matter what aspect he was, he was not as good as Yang Fei.

This is really a sad discovery.

As a result, he didn't think about Su Tong for a long time.

In addition, in the past few years, Comrade Tie Niu has followed Yang Fei, running around, seeing the vast land and resources of the motherland, getting used to seeing the beauties of the north and south of the country, and gradually broadening his horizons.

In the eyes of the Four King Kongs, Su Tong is Yang Fei's woman, and they treat her with great respect.

The group drank milk tea and walked into the shopping plaza.

Today is the opening day, but Yang Fei did not engage in celebrities to help out, but planned a parent-child theme activity.

Anyone who comes with children can participate.

There is an amusement park in the square, and anyone who spends 50 yuan in the square can enter the amusement park for free with a shopping receipt.

More than a dozen shows are waiting for customers to participate, and the winners can redeem items such as rag dolls, toys and tissues.

This event attracted countless parents and their children to participate.

The plaza sells hot and cold drinks, but it also provides free direct drinking water, and the front desk and lockers can be stored on behalf of customers, reducing the burden of shopping.

In the corner of the amusement park, there is a special little house with a cozy nurseryman, the right temperature, but only one kind of people: nursing women.

When women are out with children, need to breastfeed, or need to change diapers, they often can't find a good place, and 666 Shopping Plaza provides such convenience.

When you come to the second floor, you will see that there are many adults and children in a corner, crowded into a bookstore to read books, this is a branch of a bookstore in Shanghai, and 666 Shopping Plaza cooperates, all customers who have a plaza membership card can read books for free in a bookstore.

The books in the book house are all used books purchased in bulk, which are as cheap as picking up waste, and the square only needs to provide a corner to provide a convenient place for book lovers to read books, which is low in cost, but brings people incomparable convenience and warmth.

Spending or shopping in the plaza can get the corresponding points, and you can exchange the points for practical goods at the front desk.

Yang Fei did all this to increase the stickiness of customers.

What is stickiness?

This is an important metric to measure a user's loyalty program, and it plays a key role in the brand image of the entire company.

Stickiness, also known as viscosity, refers to the customer's sense of dependence and reconsumption expectation formed by the combination of loyalty, trust and positive experience of the brand or product.

The stronger the sense of dependence, the higher the customer stickiness, and the higher the reconsumption expectation, the higher the customer stickiness.

If you want to better improve customer stickiness, you must do the following.

The first is to do a good job in customer care, the second is to improve the customer shopping experience, and the third is to do a good job in tracking customer needs.

Many consumers only think of buying when they see the goods when they go shopping, which requires good communication from the shopping guides.

And some customers just like to go to the mall quietly, at this time, the shopping guide should stay away from the customer, but also appear in the position where the customer can be called.

Business is a kind of science, and Yang Fei is also learning while doing business.

After the opening ceremony, Yang Fei came to the ninth floor.

Each shopping mall has prepared a dedicated office for Yang Fei.

"Yang Fei, this shopping mall is different from the others. Su Tong stood beside him, and the two of them watched the crowd outside through the floor-to-ceiling glass window.

"Which one do you prefer?" Yang Fei asked.

"This one, of course. I feel so warm, and I have the idea of going shopping. ”

"Wait for the sales to come out, the market is the standard for testing the truth. ”

Su Tong said: "Compared with the daily chemical industry, you are too conservative in the expansion of shopping malls. ”

Yang Fei said: "Is there one?"

Su Tong said: "I'm not the only one who thinks so. ”

Yang Fei groaned: "The golden age of the shopping mall, in the past ten years, the more difficult it will be, so I only make high-quality products." Rather than a wave of bankruptcies in the future, I should move forward steadily. ”

He smiled, "However, we are also about to start the road of expansion. ”

After more than three years of hard work, Yang Fei has basically realized the overall layout of the daily chemical industry.

Next, the focus of his career will be on industrial expansion.

"Senior sister, I have a plan, called Hundred Cities and Thousand Stores. ”

"100 cities and 1,000 stores? Is it to choose 100 cities across the country and build a shopping mall?"

"No, it's the whole world. ”

"In the world, you only build a thousand stores?" Su Tong felt incredible.

In her mind, there are so many cities in China, just build more than 1,000 stores.

Yang Fei said: "We only create high-quality products! Open a family, we must live a family, we must make a profit! In the world, select a hundred representative commercial cities, this hundred, is a virtual finger, not to say, exactly 100 cities, it may also be 999 cities. Expansion of 1,000 stores. ”

"These thousand stores are also imaginary, or maybe they are nine thousand nine hundred and ninety-nine?" Su Tong drew inferences from one another, and laughed after speaking, "Then it will be called thousands of cities and thousands of stores." ”

Yang Fei smiled and said, "Don't have too much." If the number of employees in each store is less than 500, then the staff size of our shopping mall can be controlled within 500,000. ”

"Ah, are there so many?" Su Tong silently calculated, there were really so many, and said in surprise, "It's terrifying!"

Yang Fei took a deep breath and said, "Immortal cultivators, there will be a foundation building period, I think, we have completed the foundation building period! It's time to make a splash!"