Combat is about one drum, then declining, and three exhaustion.

From the beginning of the bidding, Yang Fei was like a rainbow, overwhelming his opponent psychologically.

Every company has a certain budget for advertising spending, and it will also have its own valuation for each advertising space.

If the price is too much higher than expected, then you can only choose to give up.

Yang Fei directly increased the price by 10 million, and Procter & Gamble did not follow.

In the next bidding for advertising space, Yang Fei followed the price, and after a few rounds of bidding, other companies chose to give up as soon as they saw Yang Fei's soaring price.

Yang Fei got his wish and won the most important advertising slots.

The six major brands of the Beauty Group, White, Silk, Cleansing, Cardamom, Beauty and China, have all found their own advertising positions on CCTV.

With the blessing of these advertisements, even if there is no halo of the king in the coming year, Yang Fei does not have to worry about sales.

Yang Fei understands the approach of Procter & Gamble and Unilever very well, and advertising must be moderate.

A high-end enterprise can't survive entirely on advertising.

If the two years of the standard king can not make the beauty group gain a firm foothold in the country, not only the hype of the standard king is a failure, but even the operation of the beauty group is also a failure.

Then, no amount of advertising can help a mess of mud.

This year's bid king is Qin Chi.

As soon as the bidding meeting ended, Qin Chi became the darling of the media.

Director Ji of Qinchi is better at aspiring and speaking than Yang Fei.

In the face of dense microphones and cameras, Director Ji talked eloquently, showed great ambitions, and had high ambitions, as if he had won the standard, he stood at the highest peak in the field of liquor, and he could look down on the world.

Yang Fei stood and listened to his speech for a while, smiling slightly.

Director Ji saw Yang Fei in the crowd.

Just as Yang Fei turned around to leave, Director Ji called out to him.

"Boss Yang, please stay!" Director Ji got the bid king, and his tone was a lot kinder.

The winner is always more tolerant of his opponent.

Yang Fei stopped and asked, "Director Ji, is there something?"

Director Ji smiled and said: "Boss Yang, you are the first two standard kings, may I ask, how much money have you earned by relying on the standard king?"

This is a question that is of interest to all.

The focus of the reporters was instantly aimed at Yang Fei.

Yang Fei said: "Director Ji, we didn't rely on the standard king. Biaowang is just a means of propaganda, the same as any other means. ”

Director Ji asked: "When you say that, it means that the significance of the standard king is not great? You can't get cheap and sell well, right?"

Yang Fei said: "Of course, the king of standards has its value, but if a company wants to rely on an advertisement to make money, it is very dangerous. I'm sure everyone has heard the story of the gold and jade. By the same token, advertising is just about letting more people know about your product. ”

Director Ji said: "Yes, if you don't have popularity, how can you make money?"

Yang Fei said slowly: "Why do you buy the products in these advertisements after reading the advertisements of Biaowang? Because, the people believe in CCTV and believe in the products recommended by CCTV! If your products are not good enough, like oranges in gold and jade, fooling consumers, then consumers will only be fooled once." Even with the CCTV brand, there will be doubts. Therefore, I said that if a business wants to develop and make money, it cannot do without advertising, but it cannot only rely on advertising. ”

Ms. Tan Xisong stood not far away, and when she heard Yang Fei's words, she couldn't help frowning and pondering.

Director Ji is complacent, of course he doesn't care about what Yang Fei said, haha smiled: "It seems that Boss Yang is experienced, I have used your products, the quality is really excellent, anyway, as long as your factory is still selling, we will buy your products!"

Yang Fei thought to himself, this person is a little reckless, but his heart is actually not bad, so he smiled and said, "Thank you for your support." ”

There is only so much he can remind and help, everything that should be said is said, it depends on what Director Ji does.

What Yang Fei hopes for most now is stable development.

Shi Yuzhu's experience is enough to make people think twice.

Such a huge giant group, almost overnight, collapsed!

Impulse is the devil, be careful to sail the ship of ten thousand years!

After the CCTV bidding meeting, Yang Fei's 666 shopping plaza in Shanghai will also open.

In all the 666 shopping plazas, Yang Fei adheres to a concept: "It's good to use enough, never fake the big empty, and never do image engineering." ”

At the beginning, when he wanted to build a beautiful building in Southern Province, he was interviewed by the leaders and asked him to build a landmark building.

Of course, Yang Fei also wanted to have a good time and build the tallest building in the city.

However, this year you are the tallest, maybe not next year, the tallest building, every year to refresh the standard.

For the sake of temporary coolness, but to carry a huge financial burden, the wise man does not do it.

After the bidding meeting, Yang Fei took a short break and rushed to Shanghai to attend the opening ceremony of 666 Shopping Plaza.

Shanghai is a metropolis, Yang Fei built this building, the ground is still nine stories high, the layout is similar to other shopping plazas, the lower several floors of the podium, used to open a shopping plaza, the upper one is used as an office space, and the underground three floors are used as a garage.

Some people laugh at Yang Fei, if you build a nine-story building, but you build a three-story garage, aren't you afraid of waste?

Yang Fei smiled but did not answer.

Summer insects are unspeakable.

In the 90s, you talked to people about traffic jams, about not being able to find a parking space?

That's you stupid!

In the future, online shopping will be developed, but it will not be able to erase the comprehensive real economy, especially in large stores such as shopping malls, which have daily necessities related to people's livelihood, fresh supermarkets, and various big brands, which are more entertainment and leisure.

Citizens always need to travel and shop, buy groceries, buy daily necessities, or watch a movie, have a meal, they are inseparable from the shopping mall.

Yang Fei's positioning of 666 Shopping Plaza is just like this, not just a department store, but a large leisure community.

The road of department stores and supermarkets has been relatively wide in recent years, and it will become narrower and narrower in the future.

And a simple theater is difficult to attract traffic, and it is very aggrieved to live.

Yang Fei integrates various trendy elements in a square to create a community suitable for everyone to visit, play and consume.

To be a community, of course, is a test of the means and talents of the operators.

It is enough for a department store to only sell goods.

However, the community built by Yang Fei mainly relies on service to win.

It's like a park, everyone likes to go and play, because the environment is beautiful, not only can you have fun, you can buy food, you can also relax, you can sit and chat, you can take beautiful photos.

What Yang Fei strives to create is such a shopping environment, where the customer's experience is paramount.

This is also Yang Fei's gradual realization in the process of opening the 666 Shopping Plaza, combined with the social environment that will appear in the future.

However, for the society at that time, Yang Fei was running a completely different concept, could he succeed?

Before the first day's turnover came out, even Yang Fei himself pinched a cold sweat.