Around Jiale, he laid out the strategic direction for the near future. On the contrary, the peak of the core of the competition was only lightly passed.

It's not that he doesn't care about Fengshang, nor does he think that Fengshang is so strong that he ignores all competitors, but now restricting the development of Fengshang, it is not Coke and Pepsi, but his own production capacity.

Fengyun's latest conference room, although the conference room is large, the overall layout gives people a delicate feeling. The conference table in the middle is not very large, and it can only accommodate 20 people at most, which also means that the company's executives will not be too many; it is surrounded by green plants, which is Yi Shaofeng's hobby, in his previous life, he was like this, there must be green plants in the office; two computers and a projector, and a camera, record the content of each executive meeting, keep it for use, at present, it is a multimedia conference room.

After the meeting ended, everyone left the conference room one after another, and he left Lin Shengnan.

In fact, Lin Shengnan was also very depressed, basically everyone had arranged important work in the meeting just now, but she had a bye and no substantive work, but she didn't react on her face, she was actually the boss's assistant, so she had such an awareness.

"Sister Lin, I have an important matter for you. ”

Hearing his words, Lin Shengnan's eyes lit up.

"I want you to help me keep an eye on all the domestic beverage brands right now. ”

Seeing Lin Shengnan's slightly embarrassed eyes, he patted his head, there was something wrong with his task arrangement.

Now in China, there are not 100 beverage brands, but also 80, basically every province has a beverage brand, and some places, even a city is a beverage brand.

But in the end, not many people really came out, only like old Beijing, the Arctic Ocean, kvass and so on. Others, such as Wahaha and Farmer, have been making beverages since they started, and they have focused on the national market.

"You just need to help me keep an eye on Jianlibao, Lulu, Huiyuan, Nongfu, Wahaha, Robust and the leading brands in each province, I want all their data, preferably their shareholding structure. ”

"You want to buy?"

After all, Lin Shengnan has been with him for so long, and she is doing the basic work of many companies, so her vision and pattern are not low, and when she heard that she wanted an equity structure, her first thought was to acquire.

"That's right, relying on us to build a factory, not to mention killing Coca-Cola and Pepsi, we will have five years to catch up with Jianlibao, time is not waiting, and the market cannot give us this time. ”

Lin Shengnan went out to make arrangements, leaving him to sit alone in the office.

..................

Domestic beverage brands are also quite interesting:

Li Jingwei, the founder of Jianlibao, was excluded from the system and was transferred to the Sanshui Distillery at that time.

By chance, he heard that the HKSI had developed a drink that could quickly improve physical strength, but the taste was very poor and no one agreed.

He took it upon himself, bought the formula, and researched it with Ouyang Xiao, the founder of Jianlibao, to determine the final formula.

Coincidentally, just in time for the AFC meeting in Guangzhou, he wanted to use cans in packaging, but cans were still high-end at that time, and finally he borrowed 200 boxes of cans from Pepsi.

In 1984, Jianlibao became the designated drink for Chinese Olympic athletes, and with Xu Haifeng's breakthrough in the Olympic Games, Jianlibao became famous all over the world.

Success is also Xiao He, defeat is also Xiao He.

After the equity changed hands twice, the final brand fell into the hands of the unified, and the Jianlibao you are drinking now is actually a unified drink.

In this life, Yi Shaofeng obviously won't miss it, so let's go on the same side.

The other, interesting, is Wahaha.

At the beginning, Wahaha was formed by the founder Zong Qinghou and two retired teachers, relying on the consignment of soda and the sale of some stationery, and carried out the original accumulation by cent.

Then, they processed oral liquid for others, and produced their own oral nutrition solution for children, which happened to catch up with China's health care product craze and developed in one fell swoop, which is also the origin of the Wahaha brand.

Then it acquired Hangzhou Canned Food Factory, thus establishing the current Wahaha beverage brand.

05 years of nutrition express to milk dolls, and then to cool crooked, completely made Wahaha a first-line brand.

Of course, its most classic is that Wahaha AD calcium milk, few milk drinks can be sold for more than 20 years without being eliminated by the market.

Wahaha in 1997 has developed very well, but his product line has not intersected much with Fengshang, so the two sides have not competed with each other.

If the memory is good, Wahaha will launch their Coke brand from next year - Very Coke, peak, annual sales of 600,000 tons, also considered a giant, but now there is one more Fengshang, they still have the courage to produce it is not accurate, after all, the sentence: "Chinese's own Coke" has been used by Fengshang.

As for the other domestic beverage brands, each one summed up as a good story. It can only be said that the time is also fate, the times create heroes, and at the same time, brands can also be manufactured, but the waves are sweeping the sand, and more are dying under the continuous erosion of other brands.

..................

Yi Shaofeng rubbed his eyebrows and put away these memories.

Although Fengshang has no detours and has maintained a high speed so far, the background is too shallow, and if you want to do it with Coke and Pepsi, which have a history of more than 100 years, you still need to pull a few helpers.

He thought about whether to take the lead in opening a domestic beverage brand summit, uniting all the forces that can be united, providing the recipes of tea drinks and some functional drinks, and everyone making cakes together, but in the cake, there is no delicious and Pepsi bite, including Uni-President and Master Kong, who let them be RB holding enterprises.

The more he thought about it, the more feasible he felt, so he took a pen and paper and began to make a list, and wrote down his initial ideas, and if necessary, he was ready to invest in their company, or give up part of Fengshang's shares, and implement capital acquisition and share exchange.

A good idea definitely needs to be shared, so he called Sister Lin to come up, and the two discussed it together for a while, and finally wrote a feasible plan.

He didn't want to wait for a moment, so he rushed to Leader Ma.

Leader Ma was picking up customers, and he waited outside for more than ten minutes until the secretary came and personally invited him in.

As soon as the feasible plan was handed to the leader, he said:

"Leader, can you see if this plan can work?"

When Leader Ma saw Yi Shaofeng's prosperous appearance, he even saved the normal greetings of meeting and paid attention to it.

I took out my glasses from the side, picked them up with both hands, and read them.

"On the feasibility of the first China Beverage Enterprise Summit. ”

This is the title, seeing this, Ma Leader is even more cautious. It's a bit big, it's the first session again, and it's the summit, and I dare to start with the national character in front.

After reading it as a whole, Leader Ma's face was also flushed, and he was obviously very excited.

"Do you think it's possible?"

"Of course it is feasible, in the name of H Province and Fengshang, we jointly issue an invitation, and they will definitely participate. ”

He didn't say the next sentence, if you don't participate, you can directly make a blacklist, and it will be difficult to enter Province H again.

"It's not difficult to invite together, but I'm worried about .........?"

(If you have any suggestions for this book, or what plot you like to watch, you can add a group 943852854 and communicate with the author.) ）