After Yang Yuanqing left, Yu Wenfei picked up the Lenovo ET180 and played with it for a while, remembering his legendary mobile phone company.

He hadn't cared about the company for a while, and he didn't know what the situation was now.

However, Legend Mobile actually formed an e-sports club, and also achieved quite good results in this WCG, which made Yu Wenfei a little surprised.

In fact, the legendary mobile phone has not been idle for a period of time, since the decision to be a low-end mobile phone brand, Wang Jinbao and the company's technical staff held several meetings behind closed doors.

Because the company itself does not have too strong R&D capabilities, and to reduce the cost of mobile phones, it is most appropriate to purchase the mature solutions of other companies.

At that time, there were two options, one was to purchase chips widely used by domestic mobile phone brands and then outsource the design, and the other was that a company in Baodao had just developed it, and it was also a more common "MTK system" on those copycat machines in Huaqiangbei!

Prior to this, international chip manufacturers, including Texas Instruments, Qualcomm, Infineon and other big-name companies, only provided chip platforms, and no one cared about how mobile phone manufacturers would assemble these mobile phone chips into finished mobile phones.

Therefore, mobile phone manufacturers can only develop their own research and development, or outsource a series of processes such as system integration, UI design, application software integration, and debugging to professional mobile phone design companies, which directly increases the production cost of mobile phones and lengthens the cycle.

MediaTek, on the other hand, seized this pain point and integrated all the commonly used technologies into it, and named the system a turnkey solution.

From now on, as long as mobile phone manufacturers buy this set of solutions, even if they only have mobile phone cases and buttons, they can quickly produce a mobile phone with good quality.

Of course, MediaTek's MTK system is relatively backward because of the relatively backward technology and the components used are relatively low-end, so it is impossible to apply it to mid-to-high-end mobile phones, but it is very popular with copycats and low-end domestic mobile phone brands.

Like Lenovo, he won't consider the MTK system at all, because Yang Yuanqing thinks that Lenovo should take the high-end route!

And Lenovo still has a certain technical strength, even if it develops it itself, it is more suitable than using the same system as the copycat machine.

After referring to the opinions of the company's technical personnel, Wang Jinbao decisively decided to use MediaTek's MTK system, of course, the legendary company is also a big company, and it can't be like those copycat brands in Huaqiangbei, buy a shell and stick a brand and start selling.

On the basis of the MTK system, the legendary company has made some optimization and personalized configuration, and it is much stronger than the copycat machine.

Because the brand positioning is low-end, I didn't get those true-color super large screens, what intelligent systems, and honest feature machines.

But the first mobile phone named "CQ 1" was launched, and it was not without highlights, the overall model is a common straight board machine on the market, but the screen-to-body ratio has reached 50%, exceeding all straight board machines on the market.

Moreover, thanks to the fact that the legendary mobile phone has its own production line, some spare parts can be produced by themselves, just like the phone case, which is produced by themselves.

On the CQ 1 mobile phone, the most eye-catching thing is the aluminum alloy colorful mobile phone shell in addition to the screen.

Other mobile phones, at that time, were still using plastic shells, even high-end machines of five or six thousand yuan, the front of the mobile phone may be made of metal, but the back, without exception, is plastic......

The legendary mobile phone company spares no expense, and the front and back of the mobile phone are all aluminum alloys, and the colors are diverse!

Their target user group is aimed at the majority of young consumers, such as college students and small white-collar workers who have just joined the workforce, so the shape of the mobile phone must be more fashionable.

Before the legendary team participated in the WCG finals, in fact, the CQ 1 phone had already started mass production.

When the legendary team won the runner-up in the CS project, Wang Jinbao felt that the time had come for the mobile phone to go public!

Taking advantage of the popularity of the legendary team, at least many young people will not feel that it is a miscellaneous machine when they hear the brand of legendary mobile phones......

So, he flew to the magic capital with a few prototypes, ready to discuss the issue of mobile phone listing with his cousin Yu Wenfei.

............

Looking at the mobile phones open on his desk in a row, there are six colors of white, black, red, pink, blue, and purple, which are very beautiful, Yu Wenfei nodded approvingly.

Wang Jinbao didn't have a lot of ambitions, nor did he think about what high-end brands and high profits he had, but made a beautiful parity machine in a down-to-earth manner.

Just looking at the appearance, it has basically killed the mobile phones on the market within 3,000 yuan.

"How much does this phone cost?" asked Yu Wenfei as he put down his phone.

"Hehe, it's not expensive, the whole system of MediaTek used, I have made some optimizations, if it is calculated on the order of millions, the cost can be compressed to more than 800. Of course, if it is only sold for hundreds of thousands, the cost will be more than 100 years higher. Wang Jinbao scratched his head and smiled.

"How many mobile phones with the same performance are sold on the market?" asked Yu Wenfei again.

Of course, Wang Jinbao knows that he now knows a lot about the mobile phone market industry, so he immediately replied: "If you are a domestic brand, the price is between 1,08 and 2,005, depending on the brand awareness." As for foreign brands, they basically sell for more than 2,000 yuan, and even 3,000 yuan for high. ”

Yu Wenfei stared at him and asked, "Then what price are you going to set?"

In fact, this time, Wang Jinbao also wanted to ask Yu Wenfei about pricing.

When new brands and new mobile phones are launched, pricing is of course the biggest problem, not only to maintain reasonable profits, but also not to set a high price that leads to unsalable.

That's a university question!

Wang Jinbao hesitated for a moment before he spoke: "I thought, I must sell it cheaper than others, or the price is 15 yuan! It should be attractive if it is 300 yuan cheaper than other domestic brands." ”

Yu Wenfei was noncommittal, and asked him again: "What channel are you going to go to sell?"

"That's a lot, the original company left a lot of sales channels, in addition, I plan to contact a large chain store like Gome, and then talk about the two companies of Mobile Unicom, to see if they can provide customized machines. Wang Jinbao replied confidently.

However, he frowned again, "It's that after-sales is more troublesome, and if you build your own after-sales system, you will need more money." But if it is outsourced, it may not be able to ensure the quality of service and affect the brand reputation. ”

After thinking for a moment, Yu Wenfei said dryly: "The mobile phone is doing well, but the sales channel is not good, and the pricing is too high!"

Wang Jinbao was stunned for a moment, if these sales channels are not good, then what other channels can be sold?

And this price is cheap enough, why is it too high?

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