712 Lenovo Smartphone
On December 28, before Yang Yuanqing returned to the capital, he came to find Yu Wenfei again.
Push open the door and walk into Yu Wenfei's office.
Yang Yuanqing was holding a very large cardboard box in his arms, and he said with a smile on his face: "I almost forgot about this, this is a mobile phone that the company has just prepared to go public, take it to Mr. Fei." Originally, this mobile phone was supposed to be on the market in the second half of the year, but at that time, the company was acquired by Mr. Fei, and then it was busy with Huimin computer engineering and the acquisition of IBM's personal computer business, which delayed a little time. ”
Yu Wenfei was surprised to remember that Lenovo had started to make mobile phones at this time.
However, Lenovo started not very early to make mobile phones, and only started to do it in 2002, and there is only one mobile phone on the market, which accounts for a very small proportion of the entire group company, and too many things happened some time ago, so they were ignored by Yuwenfei.
If there is no Yuwenfei to intervene, the peak of Lenovo mobile phones should be in 2014.
Many people may not have thought that in that year, relying on the acquisition of Motorola, Lenovo shipped more than 90 million mobile phones that year.
With a market share of 7.9%, Lenovo ranks first among Chinese smartphone manufacturers and third globally, behind Samsung and Apple.
After the peak, of course, it plummeted, and that was later......
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"Oh? What a phone, I'll take a look. Yu Wenfei said with great interest.
"Smartphone! It is currently the most powerful one on the market!" Yang Yuanqing put the box in his hand on Yu Wenfei's desk as if offering a treasure.
Then open the paper tray and take out a mobile phone with both hands.
The reason why I hold it with both hands is not because I show respect for Yu Wenfei in this way, but because this mobile phone is really ...... It's a little heavy!
It's not always easy to pick up with one hand.
Again, Apple is not the first smartphone, in fact, there were quite a few smartphones on the market years before Apple.
Strictly speaking, it should be said that Apple has launched a "real smartphone" or "changed people's impression of a smartphone".
Many brands, such as Nokia, Motorola, Ericsson, Dopod, and even domestic Lenovo, Xiaxin, etc., have released many smartphones.
Not only smartphones, but also touch screens!
This Lenovo ET180 brought by Yang Yuanqing is a smart phone with a touch screen!
Of course, at that time, the smartphone market was still quite chaotic, and the chips and systems used by everyone were chaotic, and there was no unified standard at all.
With only apps on your phone, that's even rarer.
Just like Lenovo's ET180, Yang Yuanqing really didn't brag, and the performance was very powerful.
Thanks to Lenovo's strong edge in the PC industry, this phone is made like a "miniature computer".
It uses Intel's Xscale architecture 400MHz CPU, 64M RAM, and 32M ROM for handheld PCs, which surpasses the Pentium 2 in terms of computing performance.
At the same time, ET180 also has a 3.5-inch large color screen, and the 65536-color TFT display makes the picture display delicate and full.
This mobile phone also supports GPRS, with a powerful PDA function, ET180's wireless Internet access function is like a fish in water, and there is also a web browser as a random gift, as well as instant messaging software, all available.
With GPRS and powerful hardware support, this phone is also capable of MMS multimedia function, which means that it can send MMS messages.
Yu Wenfei took it in his hand and weighed it, good guy, it's really heavy.
He smiled and asked, "This must weigh almost a pound, right?"
Yang Yuanqing laughed and said: "Almost, four hundred grams, but this kind of large-screen mobile phone can't be made light." ”
After looking at it, this mobile phone highlights a "big" word!
Not only the screen is big, but even the mobile phone receiver is big!
Back then, most mobile phones still had a "small antenna" to receive signals, and the Lenovo ET180's signal receiver, like a thumb, was thick and big, standing in the upper right corner of the phone.
Yu Wenfei opened the phone again and tried it, and the screen performance was indeed first-rate at that time, but the touch screen was not very smooth, and sometimes the fingers did not respond at all.
It's best to use the capacitive pen that came with your phone, which is much easier to use than your fingers.
"What kind of operating system is this?" asked Yu Wenfei casually.
"MICROSOFT'S, THEY PUSHED OUT WINDOWS CE SPECIFICALLY FOR MOBILE. Yang Yuanqing replied.
"It's not bad, with the current conditions, it is not easy to make such a mobile phone. Does Lenovo have plans to make efforts in the mobile phone industry?" Yu Wenfei asked again.
Yang Yuanqing smiled and said: "In the past two years, the mobile phone industry has exploded, many electrical appliances, computers, and even VCDs and learning machines have rushed into the mobile phone market, and Lenovo certainly can't let go of this opportunity." So since last year, we have set up a dedicated mobile business unit and have launched a mobile phone, but the results are not very good. ”
In fact, Yang Yuanqing wondered a little in his heart, why Yu Wenfei never mentioned the mobile phone industry in front of him.
Could it be that Yuwenfei is not optimistic about this industry?
What he said is also the truth, from 2001 to 2003, it can be described as a stage of explosive growth in the domestic mobile phone industry, especially in 2003, which was the most glorious year for domestic mobile phones!
When it comes to domestic mobile phones at that time, we have to mention two brands, Xia Xin and Bird!
In 2001, Xia Xin Electronics, which had just experienced the collapse of the VCD market, waited for its own opportunity.
A mobile phone design company in Handao is too weak to invest in a factory to produce mobile phones.
So they came to China with an unfinished semi-finished product, and they contacted three domestic mobile phone brand manufacturers one after another, but none of them paid attention to them at all, and finally they found Xia Xin.
The president of Xia Xin at that time saw the hope of making Xia Xin brilliant again in this semi-finished product, and resolutely decided to invest in production.
No one thought that this design, which was once abandoned by three domestic mobile phone manufacturers, would become an enviable "business myth".
In December 2001, Xia Xin A8 was launched, although the price of more than 3000 yuan is more expensive than some foreign brands, but it did not scare away crazy buyers.
In 2002, the sales revenue of Xiaxin Electronics was 4.5 billion yuan, and the profit was 600 million yuan. Among them, the mobile phone business contributed as much as 80%.
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Almost at the same time as Xia Xin, another star-making campaign was being carried out in the hands of a group of aspiring young people, and that was the waveguide.
In 2002, Bird won the market by virtue of its high-quality calls in the third and fourth-tier cities in China.
In 2003, according to the data of the Ministry of Information Industry, in the first half of the year, Bird sold 3.37 million mobile phones, surpassing Motorola and Nokia, ranking first in the domestic market!
That year was also the golden age of domestic mobile phones, and the market share of domestic mobile phones reached 55.7%, surpassing foreign brands for the first time.
Bird, TCL and Konka have entered the top 10 in production and sales in the whole industry, with a domestic market share of 31.6%. The output of Bird mobile phones reached 11.75 million units, surpassing all foreign mobile phone brands in sales, becoming the first in the industry.
The people of the whole country also remembered the advertising slogan: "Bird mobile phone, fighter in mobile phone!"
In 2003, for the first time, the number of mobile phone subscribers surpassed that of fixed telephones, with 269 million and 255 million!
The mobile era is coming......
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After thinking about it, Yu Wenfei decided to give Yang Yuanqing a little mention.
He looked at Yang Yuanqing, who was sitting opposite the executive desk, and asked seriously: "Since you want to enter the mobile phone industry, what positioning products does Lenovo plan to do?"
"The Lenovo brand is very well-known in China, of course, it is a high-end product, just like this ET180, what we want to do is the most powerful mobile phone. By the way, the retail price of this mobile phone is 5,000. Yang Yuanqing replied.
Yu Wenfei nodded slowly, and then asked: "Since you make high-end products, then I have to ask, which of the core components in a mobile phone is one that Lenovo has mastered the technology and can produce by itself?"
Yang Yuanqing thought about it again and again, and only after a long time did he hesitate to say, "This ...... The impact is not big, now don't we all pay attention to global collaboration, global procurement, and then we can make a brand. R&D technology is very good, but the investment is large and the effect is slow. Moreover, these electronic components cannot be bypassed by various patent barriers developed by research and development. ”
Yu Wenfei smiled, "Then tell me, whether it is the PC industry or the mobile phone industry, which company that really makes high-end products does not have its own core technology?"
Yang Yuanqing was dumbfounded and couldn't answer.
"So, there's no problem with Lenovo making mobile phones, but don't think about what to do high-end, just do low-end, take advantage of the good market conditions, make more money if you can." In the future, there will inevitably be a subversive change in this industry!" Yu Wenfei said meaningfully.
When it came to "subversive change", Yang Yuanqing immediately contacted Yu Wenfei, and he asked tentatively: "Mr. Fei is ready to enter the mobile phone industry?"
Of course, the "entry" he said is not a petty fight like Lenovo now, nor is it a disregard for the existing legendary mobile phone company under Star Technology, but like the formation of a new Lenovo Group, the capital crushing of the entire industry......
Yu Wenfei nodded first, and then shook his head, which made Yang Yuanqing even more confused.
"It's not time yet, so let's prepare. BY THE WAY, MR. YANG, AFTER IBM'S PERSONAL COMPUTER BUSINESS IS MERGED INTO THE NEW LENOVO GROUP, I WILL REINTEGRATE THE NEW LIANZHONG, TRANSFER SOME ENGINEERS FROM THE THINKPAD DEPARTMENT AND LENOVO DEPARTMENT, AND SET UP A SEPARATE R&D DEPARTMENT TO DO SOME INTERESTING WORK. ”
Of course, Yang Yuanqing has no reason to object to what the big boss said, although he doesn't know how interesting the so-called "interesting work" Yu Wenfei said is.
But since the boss said so, it's naturally very interesting......
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