Chapter 557 Dealing with the E-commerce War
"Shanshan, then this matter will be left to you, please contact me at any time if you have any situation. Li Feng is still quite relieved about Zhou Shanshan.
"Know, with me, you can rest assured. Zhou Shanshan said, "Li Feng, you are becoming more and more like a big president." ”
"What, what's not like me?" Li Feng said with a smile.
"No, I just said I hope you put more effort into Vientiane Pictures. This year, I plan to make more than five films. Zhou Shanshan said with a smile.
"Can you afford to shoot so much? Don't exhaust yourself. Li Feng said.
"No problem, don't make more money, how to invest in a film and television city. Zhou Shanshan said.
The film and television city project is a very crucial step for Vientiane Pictures, and with the base camp of the film and television city in the future, it will be more convenient for Vientiane Pictures to shoot films.
So in order to raise funds, Zhou Shanshan adjusted her annual plan, according to her plan, six to eight movies will be filmed in 2003, which is still a conservative estimate for Li Feng.
If each film can maintain its previous box office results, then the company's profit in 2003 will be around 200 million.
Of course, if in addition to popular movies, the results can be greatly improved. Since the company makes small-budget films, even if a few movies do not perform well at the box office, they will not lose anything.
According to this development idea, Vientiane Pictures not only has no problem investing in the film and television city, but also can increase its share, which is also the situation that Zhou Shanshan expects.
For Li Feng, the film and television city project is not only the base of Vientiane Pictures, but also the back garden of the entire New Dream Group, and a comprehensive base for regular recuperation, vacations and company meetings and activities for employees.
With the prosperity of tourism, it can undoubtedly bring a huge boost to the economic development of Nanqiao Village, which is not a physical production enterprise like Nanqiao Toy Factory.
As long as the film and television city project is officially completed, the development environment of Nanqiao Village will undoubtedly be improved by ten to twenty years, and it is believed that in just a few years, the whole village will be able to enter the ranks of wealthy villages.
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At this moment, for Taihua Financial Group, it is quite embarrassing, with the official approval of the project, the originally planned steel trading market project is completely yellow.
This is actually a very normal change for ordinary enterprises, but for a super financial group like Taihua Financial Group, which has total assets of more than 100 billion yuan in the country, this is tantamount to being directly slapped in the face.
After receiving this news, Taihua Bank, a subsidiary of Taihua Financial Group, officially allocated a total of 300 million yuan of low-interest loans to the two major companies of Baibao.com and Global Mall to support the two companies to carry out a larger-scale business battle with Li Feng's New Dream Group.
In particular, with the strong support of the company's president Leo Porter, the head office allocated the first phase of 60 million US dollars in marketing funds to the Huaxia branch.
As for Baibao.com, the strength is not as strong as the global mall, and it is currently in the wait-and-see stage, but with the large-scale impact of the global mall on the Chinese market in 2003, Baibao.com must take action, and after getting the low-interest loan from Taihua Bank, a round of large-scale new project development and marketing activities are about to start.
The domestic e-commerce and network payment market is suddenly cloudy, the industry generally believes that in 2003 the e-commerce and network payment market will have major changes, with the rise of new forces and the rebalancing between the major forces, a round of large-scale market battle has been on the way, it is only a matter of time to start.
For the newly established New Dream Group, the most dangerous area is also the e-commerce and online payment division led by He Guojun.
At present, the core of this division is the Fortune Treasure network payment platform, Taotao and Youtuan are still in the growth period, the market prospect has not yet been concretely formed, and the combat effectiveness needs to be further researched.
After seeing a series of news in the market and analyzing and commenting on the e-commerce field, Li Feng also understood the extent of the crisis of the situation.
For the New Dream Group, the real enemy now is the Global Mall under the leadership of Rioport, and Li Feng also knows that if he doesn't beat this old opponent to his heart's content, he will never give up the fat of the Huaxia market.
Li Feng turned off the computer and asked the secretary to call He Guojun, intending to do an in-depth analysis and judgment of the e-commerce war in 2003.
When He Guojun walked into Li Feng's office, Li Feng had already sorted out several heavyweight e-commerce industry analysis materials on the market recently.
"Lao He, after the establishment of the group, the burden on your shoulders is indeed heavier, for the new dream group, the e-commerce and online payment division is the most heavyweight department of the group, and it is also the department that I put the most energy in. Now, several of our old rivals are restless, and I have heard some news that Taihua Financial Group has indeed made a move, and they have injected hundreds of millions of funds into the two companies of Global Mall and Baibao.com through their Taihua Bank. This money will definitely be used for market expansion, that is, a new round of e-commerce war in 2003 is about to break out. ”
He Guojun nodded: "Mr. Li, I have been under a lot of pressure recently, from the situation reflected by the market department, the opponent has begun to lay out before the war, according to my personal inference, their market competition in 2003 will start from two aspects, on the one hand, it is still the old way of burning money to send red envelopes, on the other hand, there will be new actions to improve the user experience." ”
"Burning money and giving red envelopes is indeed the simplest and most brutal way to do it, and it has proven to be quite attractive to users. In this regard, we are weak, at present, whether it is the Fortune Treasure online payment platform, or the other two e-commerce companies, the cash flow is not abundant, and the new project in the new year must also be put into development, the funds that can be used for marketing are very limited, not enough to deal with the crazy attack of the opponent. Our only advantage is in our business model innovation and user experience optimization. ”
"That's true, if it's just burning money and sending red envelopes, our liquidity is too much to last for half a month, and it won't have much effect at all. He Guojun said, "The only way for us is to make a fuss about upgrading the business model, and in this regard, I think we need to make a new round of adjustments in the architecture." ”
He Guojun's idea is to create a new structure, so that users can not do without the e-commerce system of New Dream Group.
"Then tell me, what kind of new structure is it?" Li Feng wanted to know He Guojun's specific operation ideas.