"What I think is a new type of structure must be built on credit. In other words, we need to establish a complete credit evaluation system based on the current Tenpay online payment system, as well as the two major e-commerce websites of Taotao and Youtuan, and use the current user data resources. He Guojun said, "Through such a credit evaluation system, we can establish full trust between networks and greatly reduce the total cost of online transactions." At the same time, due to the existence of the credit system, it can also greatly reduce the cost of cooperation between us and our partners and even individual entrepreneurs. To give a very simple example, at present, we need an account manager to carry out complex preliminary research and analysis of this small store, and once the owner of this small store is a member of our system, we can judge whether this is our high-quality partner through the credit evaluation system, in this way, we can greatly simplify the process of entering the merchants, and at the same time ensure the quality of the settled merchants. ”

He Guojun's theory made Li Feng's eyes shine, not because He Guojun said something that Li Feng couldn't imagine, but because in 2003, he could think of establishing a user credit evaluation system on the Internet, and this idea was indeed quite advanced.

In fact, many years later, domestic e-commerce giants have indeed established such an evaluation system. At the same time, they use this evaluation system to greatly simplify their own business links, reduce the total cost of business operations, and affect all aspects of society.

In the highly information-based society of the future, cooperation tends to be frequent, and the most important thing for cooperation between people is credit. Therefore, credit screening is an unavoidable link in the future social system, and it is the most core link.

And how to evaluate a person's credit, in the past is likely to lack effective means, because the individual's past behavior can not be traced, in order to judge the current person's credit situation, in order to position the future level of cooperation, a lot of work needs to be done, and even so, the accuracy of judgment is still biased.

This makes a lot of work to be carried out, must go through a long stage of credit accumulation, which is not compatible with the future social economic development model, many times of change time is very fast, if because of credit evaluation and grinding, it is likely to wait until the two sides to establish cooperation, daylily has been cold.

In the future, the Internet cooperation system will accurately analyze the overall credit of users through their behavior on the network, so as to give a more scientific and reasonable score.

At the same time, through the level of this score, it is judged whether the total cost of writing between the company and the user can be reduced by simplifying the procedures.

Theoretically, a user with a high credit evaluation score can enjoy priority and convenient services in terms of shopping, loans, consumption, travel, etc.

To take the simplest example, a user applying for a loan usually requires complex approvals, as well as the provision of relevant collateral and guarantees. However, for a person with a very high user credit evaluation score, the company can give him a certain amount based on its overall score, without the complicated and lengthy pre-approval process.

The pursuit greatly reduces the total time and total cost of both parties to the transaction, and even the two parties do not need to meet to achieve direct transactions on the Internet, which is more than ten times more efficient than traditional means.

According to Li Feng's original plan, the establishment of a credit evaluation system is indeed a work that must be done in the future, but due to the lack of data accumulation on the current network, there are still many blind spots in the construction of the user credit evaluation system by means of big data.

So according to his original plan, the work will be postponed until at least 2004.

But now there have been some changes in the situation, there are their own competitors, suddenly increased the intensity of market competition, the new dream group in the field of e-commerce and network payment is facing unprecedented pressure, only through the upgrading of the business model, in order to get rid of the traditional money burning war, then the establishment of a user credit evaluation system, is obviously the most accurate step in the business model upgrade.

"Your idea is very good, and in theory, it's even a little ahead of its time. Li Feng praised He Guojun, "From the perspective of upgrading the business model, the establishment of this system is indeed our most powerful weapon against competitors, but the establishment of this system is a very complex process, and it involves not only our technical level, but more importantly, we must have and collect a large amount of network data to ensure the authority of our system." So there's a lot of work to be done, and we have to start from scratch and slowly explore step by step. Judging from our current technical strength and theoretical research level, it seems that we have not yet reached such a height. ”

"This is indeed a problem, so I plan to cooperate with data analysis experts from several well-known universities in China, first open up the theoretical link, and then establish a basic model, and then the work is to improve it little by little on the basis of this basic model. He Guojun said, "From the point of view of time, it has been very tight, although the opponent has not made a force at present, but I believe that there will be a series of big moves next month, if we can't establish a basic system within three months, and officially put it into operation within half a year, it may not be able to resist." ”

"The situation has been in front of us, as long as we do not burn money at this stage, it is inevitable to lose part of the position, we can only retreat as advance, slowly wait for them to burn money to heat up the entire market, and then in the most active stage of the market, release our core products, this system is not compared with the previous business model upgrade, even if the opponent wants to plagiarize, it is impossible to learn in a while, and when they spend more than half a year to learn, and finally launch their products, we have already occupied the entire market. Li Feng said, "Therefore, the research and development of this work must be in a highly confidential stage, and the fewer people who know, the better, especially with our partners, more to cooperate and discuss in the form of academic research, and not let them really understand our business path." ”

"I'll take this in mind, I'll do it myself, and everyone else will only know about part of the project until it's done. He Guojun said.

"Okay, then you can do it as soon as possible. Li Feng nodded.