In fact, slowness may also be an opportunity.

Wen Xiaoguang suddenly had such an idea when he was having dinner, he and Huangfu had some steak, and they had been discussing it during the meal.

The advantage of slowness is that once the third-party service entrance is connected, the soaring business volume instantly shows the huge power of a social product.

Having said that, what kind of pricing is reasonable for such a third-party service portal?

No one can tell.

It's a whole new format.

But Wen Xiaoguang remembers that at the beginning of March 2014, Goose Factory announced a strategic cooperation with a certain east, 215 million US dollars + its e-commerce business + mobile traffic resources in exchange for 15% of the latter's equity.

What is the concept of 15%? At that time, the valuation of a certain east reached $9.4 billion, even if it was relatively low!

When it was listed in May, the stock market was surprisingly good, and the market value of a certain east under the name of a Chinese concept stock actually exceeded $30 billion!

In the process of strategic cooperation, the transaction price of supporting this 15% equity, the vast majority of third-party service entrances from WeChat are basically Qiangdong taking shares for super traffic.

So how much is it worth?

At least one relative standard that can be referred to, in 2014, the original time and space, the price was more than 1 billion US dollars.

In the days to come, this entrance is no longer something that can be obtained by money alone, but must be a strategic partner of the goose factory.

The goose factory is not limited to relying on this thing alone, reaching out for $1 billion.

The difficulty is very high, and few companies can get so much, as long as the money is too short-sighted and greedy.

In fact, the later solution is to make the third-party service entrance at a less expensive price, and at the same time obtain the other party's shares.

The other party can accept it, and the benefits brought by the shares are far more than $1 billion.

Maoyan, Pinduoduo, JD.com...... It's all this number.

They are envied by entrepreneurs, you see, it's so comfortable, with the blessing of WeChat, a super traffic entrance, I can do it too!

Yes, there's nothing wrong with that.

But few people have really read the relevant reports of those companies, and almost every company lists the traffic from WeChat separately, and this entrance accounts for their total traffic ranging from more than ten percent to more than thirty percent. Why? Because they must know exactly whether their life is their own or someone else's.

There are also companies that have clearly warned that the deterioration of the relationship with Tengxun could have a significant adverse impact on our business and growth prospects.

That's right, it's wonderful to eat, but if you want to spit it out, it's poison, to this extent, WeChat is the addiction that those companies can't quit, the more you eat, the more refreshing, don't eat and die.

Wen Xiaoguang has come to such a juncture today, although WeChat has not yet taken shape in the end, but with the help of the opportunity of Ele.me, it can already form a certain positive cycle:

For users at this time, various types of service apps are not sound enough, mobile phone memory is not enough, and downloading a variety of software has become a luxury, but the WeChat service entrance can get the service you want without downloading software.

On the other hand, after the effect of the traffic entrance appeared, it immediately showed the industry a certain kind of, how to say, to put it mildly, is a resource, yes, something delicious.

Third, for WeChat itself is also a means to strengthen competitiveness, the early mobile Internet era is different from 2014, not every field has multiple competitors, such as takeaway, although Meituan was established early, but Meituan takeaway was officially launched in 2013, so within the time difference, the instant messaging software products imitated by the goose factory are always less than WeChat.

It is impossible for Wen Xiaoguang to agree to Ele.me and go there to open another entrance, although it is a good thing for Zhang Xuhao, but this is a serious betrayal.

If he dares to go, Wen Xiaoguang will dare to rectify him.

Finally, in the end, WeChat can also get some revenue.

Damn!

After combing myself like this, I immediately found that the thing that Huangfu said must be done well!

Even as a major strategy in parallel with online payments!

At this time, when I looked at the emperor opposite, I felt cute.

"During this time, there is too much noise and a lot of things, everyone is discussing the 3Q war, so I almost forgot, you came to Beijin this time in a timely manner!" Wen Xiaoguang was in a good mood, and he had been running towards the dream of collecting WeChat taxes in his heart.

Although you don't always have to give people drug addiction, you can't get rid of drug addiction on a large scale, and people think you are not good and you have to get rid of the pain, so this is a relationship of mutual achievement, but no matter what, he always has to take the initiative.

Huangfu saw that Wen Xiaoguang was in a good mood, and knew that he could expect a big event this time.

Social traffic entrance, when did the entrepreneurial little civilians eat this kind of delicacies!

He said: "Do you want me to go back and let Mr. Zhang come to Beijin again to have an interview with you?"

In view of the representativeness of this matter and the importance of the overall strategy, Wen Xiaoguang felt that the details must be grasped well, "Yes, you let him run more." And you've been working a little harder lately, trying to be able to provide services in major cities, at least four first-tier cities. ”

It's the end of December.

Wen Xiaoguang thought for a while, "We will try our best to implement this strategic cooperation in the first half of next year!"

The drug was fed to their mouths, and before they could eat it, it was already high.

"Good!"

Following.

As soon as he arrived at the company, he called Li Wenbo, Lin Ruosheng and Liu Yiqi for a meeting.

There will be more than one who goes to work.

Wen Xiaoguang is now talking about the goose factory after the 360 incident, through the blood lesson to get the deep experience, "the way, hold the entrance and do everything, today they are like this The fundamental reason is because of this, WeChat to choose another way, I have ideas in my head, but I have been thinking about how to express it, I think the word empowerment can be reflected, we want to empower others, others here, I divide it into two categories, individuals and enterprises." ”

"Individuals are similar to the creators of emojis, or the authors of articles, through this thing, they can make money, and the enterprise is similar to Ele.me, we divert traffic for them, empower them, and the final result is that WeChat seems to have nothing to occupy, but no one can do without me!"

Lin Ruosheng blurted out, "This is ecology! The most important thing is that for users, WeChat can do too much!"

"So, early in the morning, I will have a meeting with you, the strategy is clear, the goal is clear, so that it is good to make efforts, I emphasize again, WeChat's top priority at the moment, is the ecology, in this process, we continue to provide users with new services, the number of users, daily activity of these data will naturally come out. ”

Li Wenbo said cautiously: "You must be careful when adding things to WeChat, after all, there is someone staring at the back, once it arouses the disgust of users, we will give up all our efforts." ”

This is true, and several people are under pressure when they hear it.

Wen Xiaoguang frowned and said: "First of all, the strategic direction is right, what you are talking about is the specific operation process...... We have to study how to add this function of the wallet to the better. ”

If there are too many things, you have to learn to break them down.

The basis of all the ideas is payment, or WeChat wallet, which he assigned Lin Ruosheng to be solely responsible for.

Designing the entrance for Ele.me is not a rush for the time being, but it is up to Li Wenbo to start contact with this company and understand each other's wishes.

The emoji mall has gone from concept to reality, and the rest of the details are in charge of Liu Yiqi, who is an artist and naturally understands how to make the interface more acceptable.

In this way, the relatively complex strategy can be much simpler, and the biggest advantage is that Wen Xiaoguang can find the person in charge. Everything is clear, to what extent.

"That's all I have to say, do you still have questions?"

All three of them didn't move, they all had problems.

Wen Xiaoguang is also used to it, the boss is like this.

Liu Yiqi said: "My business is simple, just report for a few minutes. ”

Lin Ruosheng probably has something to talk about ecology.

Finally, there was Li Wenbo, who waited for both of them to leave and then unceremoniously took up Wen Xiaoguang's time.

"Xiaoguang, I think we should have an investment department. ”

Wen Xiaoguang was stunned, "Why is this?"

Li Wenbo said slowly: "I just thought about it according to your thoughts...... Forget about this direction, but to cooperate with small and micro enterprises like Ele.me, we must take some shares, otherwise the benefits we can bring to them will not be able to pay for the benefits we can bring to these start-ups from top to bottom!"

Businessman, whoever loses and who makes this kind of thing is sharp to the extreme.

Wonderful Book House