Volume II, The Green Years 101, A Trip to the Capital

This time, Yi Shaofeng did not come to the capital alone, but brought the current executives of the group with him, including some outstanding employees.

As the political and cultural center of the whole country, it is impossible for any ambitious enterprise to let go of this market, in other words, an enterprise that does not enter the capital is not a big enterprise at all; as for the employees, it is purely for fun.

Jiale entered the capital, and he didn't plan to fight steadily one by one. In the past two years, the country's mind has been completely emancipated, and more foreign enterprises have poured into the motherland, and the direct competitor facing Jiale is the French Carrefour, which opened at the end of last year.

When he took a few executives to inspect a competitor, several people were extremely angry when they saw its name. Our name is Jiale, you are actually called Carrefour, the plagiarism is too serious, and it is shameless to have one more word than our name, a few meanings?

He stood next to him and blushed slightly, although when he named Jiale at that time, he did not mean to copy Carrefour, otherwise he would have directly registered Carrefour's trademark.

Carrefour, Wal-Mart and Metro, are the world's three retail giants, and they also have their own characteristics. Walmart is characterized by a complete range of products, with more long-tail products (structured items), and this part of the items can effectively increase customer loyalty. Its decoration style tends to be simple, and there is no excessive color palette and high and low shelves. However, in the motherland, Vorma seems to be a little unsuitable.

Carrefour is just the opposite of Wal-Mart, its commodity structure is more inclined to the turnover rate, and the selection of goods is based on whether it can be quickly turnover. In terms of decoration grid, it may be related to the feelings of the French, which is a little more luxurious than Wal-Mart, and the soft decoration and embellishment are very good. In the future, the rise of local supermarkets is more a reference to Carrefour.

METRO's unique business model limits the number of stores in its home country. Generally, it will be opened in first- and second-tier cities, and it is rare for one city to open two stores. Because it is based on wholesale and group buying as its main sales channels, and the customers it faces are also those who demand bulk commodities, the business district of one store can basically radiate the entire city.

A few people went inside and took a turn. In fact, Carrefour's supermarket is the most featureless supermarket, in the previous life engaged in supermarket work, when it comes to buying aquatic products, fresh food, you will definitely think of Yonghui, when it comes to buying food, you will definitely think of RT-Mart, when it comes to buying household goods, it must be Wal-Mart. But when it comes to good business, it must be Carrefour, and he M is a wonderful flower.

Today's supermarkets have one thing in common, that is, there is less competition, more forced lines, sometimes to buy a handful of small vegetables, you have to go up to the third floor first, boutique department stores to turn around, before you can go down to the fresh area, think about the current customers are also aggrieved. In response to this situation, in order to win against these foreigners, he decided to cancel all the forced movement lines, strengthen the layout of the entire fresh area, and form a fist with the necessities of people's livelihood, to see if he could fight with his fists and kill the master.

Four stores were inspected and the business model was determined. He was going to spend two days walking around with the staff, but when he heard that their next stop was the Great Wall, he decisively dismissed the idea. In my previous life, I was so tired that I climbed Badaling, and I saw what I saw when I went up, anyway, I was a layman, except for being tired, and I didn't experience the so-called cultural and historical heritage.

took a few executives around Wangfujing and had a meal of Quanjude. Jiang Xianwei jokingly said that it would be good if the supermarket could also charge a 10% service fee. Hearing this, he laughed, anyway, his own soul from more than twenty years later, he had never seen it.

It can't be said that there is no at all, there are still some 24-hour convenience stores that will increase the price at night by 10% as a service fee, but the store does not have it.

Beijingers have an obvious characteristic, that is, they are hospitable and love to talk. Whether it's a taxi or a guide, you basically don't stop talking. A few people walked in the Forbidden City, and the guide talked endlessly about the various places, who lived in the original place, and who is it now?

A few days later, he returned to the provincial capital to take the high school entrance examination.

He didn't plan to go through the motions, he was confident for nearly a year, he spent a lot of time studying, and he was confident enough to compete with the heroes of the world. The high school entrance examination lasts for 3 days, and the first day is the two main subjects, Chinese in the morning and mathematics in the afternoon. And after the exam, he also plans to go home, the family seems to be not interested in living in the city, the eldest sister is because there is no way, she has been admitted to the W Provincial College of Finance and Economics. The second sister is also in high school, and he is basically not at home. According to my parents, moving to a provincial capital would lead to death.

Last year, at his strong request, I took my parents for a physical examination. My dad is in great health, high blood pressure has not yet come, and my mother is not very well, with high blood pressure and appendix inflammation. At that time, I had an excision operation, otherwise the medical conditions in my hometown were not good, and I would really suffer when I was in pain.

Three chapters of the law with his parents, put an end to pickles and lard, the two inducing molecules of high blood pressure, and he was a little relieved. The experience of his previous life, if he did it again, he would jump off the building with remorse.

After the exam, he did not wait for the results and returned to the capital again. This time, it was just Lin Shengnan and Jiang Xianwei who were walking together, and everyone else had their own positions to be dealt with.

may have felt that the storm was coming, Carrefour continued to promote during this time, and has been expecting to saturate the people's daily necessities before the opening of Carre.

He held the latest issue of Carrefour DM poster in his hand, looked at the price on it, and really made a lot of money. It's no wonder that the two families have a little grudge.

Two years ago, when Carrefour decided to enter the Chinese market, there were people at the top who proposed to borrow chickens to lay eggs, because the opening of a family was too slow. It was really difficult to find the right area, the right area of shops, and negotiate the right rent, so I took a fancy to Jiale.

The two foreigners stood in front of him with a proud face, and when they said the words of acquiring Jiale, they had a very charitable tone. At that time, he turned around and left directly, and asked Jiang Xianwei to tell them that in another five years, he would buy Carrefour. The two of them left angrily, and also released cruel words, Carrefour's entry will make Jiale worse than dead, Yi Shaofeng's heart is just the word hehe. Lao Tzu has studied you for more than 20 years, not to mention that he knows Carrefour better than your senior management, but in his own home field, there is no reason to cowardice.

The discipline of these foreigner companies is very poor, Carrefour just started to enter China, and the local government regarded it as a project to attract investment, so many stores are free to use for 10 years. Oh my God, the savings in rent alone are astronomical. KFC is even more lacking in virtue, and the basic stores are bought. The president of KFC once said that in China, the profitability of his store is not important at all, and the appreciation of housing prices is enough.