Chapter 263: A True Master of Fooling

Chen Geng was very happy in the mountain city, but he was anxious for many people.

For example, some leaders of the magic capital.

Why?

Because some news came one after another, they were very unhappy and uneasy......

When they learned that Wolfsburg Automobile was ready to clean up the old cultivation and teach Fernandez a lesson, some leaders who thought that the Modu Automobile Factory should cooperate with the old European factory such as Wolfsburg Automobile were very happy, and even said on some semi-public occasions that "the Germans will teach some enterprises to be people". "It's basically three fingers pinching the snail, and it takes no effort.

The next development of events also seems to confirm their point of view, when Wolfsburg Motors issued a ban on Fernandez "worldwide", the future of Fernandez seems to be doomed, and the partners of Modu Automobile Factory seem to be doomed...... Even if your Fernandez company is hand-picked by the central government?

Fernandez, or Chen Geng, is over!

But the next development of events gave some people a resounding slap in the face, no, not a resounding slap in the face, but one slap after another, one slap after another.

First of all, Henry Ford, chairman of Ford Motor Co., Ltd., publicly said that he would coordinate the cooperation between the U.S. machinery industry and Fernandez, and then the news came from Dongying, Dongying people would not only fully support Chen Geng's production line procurement plan, but also said that they would provide Fernandez with a total of $60 million in a ten-year subsidized loan - after the discount, the loan was completely interest-free...... What do you call it?

But that's not all, the next development of things made some people stunned: after the Dongying people sent money to Chen Geng, the American bank actually sent him a low-interest loan of $40 million? !

Is there any reason for it?

Don't you make some sense?

If we want to export 1 million US dollars a year, it is as difficult as eating, and as for borrowing US dollars from foreign banks, no one pays attention to me at all, why did Chen Geng completely change his appearance when he arrives here? Could it be that Chen Geng has poured some ecstasy into you guys?!

But thought that was the end of it?

It's too naïve, when the news came at the Detroit Auto Show in the United States, the car called "Victoria Crown" designed by Chen Geng for Ford was wildly sought after by the industry, and some people went completely crazy......

..................

Today is the second day of the Detroit Auto Show, one of the world's top five auto shows, and although the exhibition hall has only been open for less than two hours, Ford's booth is already crowded.

It is not that the entire Ford booth, with a total area of more than 700 square meters, is crowded with people, all of whom are concentrated in a small area, and there are so many people that not only the audience can't squeeze in, but even the reporters who came late can't squeeze in......

That's right, the Ford Victoria Crown designed by Chen Geng for Ford Motor is on fire!

Fire is a matter of course, compared with the square sedan of this era, the Ford Victoria Crown, which is directly based on the facelifted Ford Victoria Crown after 95 years, is like a product that came out of a science fiction movie.

The reporters who couldn't squeeze in simply surrounded Henry Ford, who had not yet left the opening hall......

"Mr. Ford, say a few words. ”

"yes, let's say a few words. ”

"Mr. Ford, did you expect the 'Victoria Crown' to be so popular?"

"Mr. Ford, how did you come up with the idea to make ......" The reporter really didn't know how to describe the car he saw: "That...... That ......"

Fortunately, Henry Ford, who was in a good mood, was very understanding, and thoughtfully asked the blonde beauty reporter: "You mean the anatomical model of the whole car, right?"

Anatomical model of the whole vehicle?

Not only the blonde beauty reporter, but also the other reporters present were also dazzled: this statement is accurate.

"The proposal to make this anatomical model of the whole vehicle was put forward by Fernandes, the designer of Victoria Crown and my best friend," said Henry Ford, who was full of red face, and was particularly approachable at the moment: "Fernandez told me that as manufacturers, we have the responsibility and obligation to build a good car for consumers, but how to let consumers know what is good about this car? After all, for more than 99.99% For consumers, the only place where he sees a car is the exterior and interior, at most open the hood to see the engine, drive the lift to see the chassis, but some deep things, such as the materials used in this car and the safety design of this car, our users can't see through these places, how does he know that the manufacturer is designing and producing this car with care?"

The reporters nodded their heads again and again, and they were also curious about the question.

"That's why we built this anatomical model of the whole vehicle," Henry Ford said with pride and pride as he pointed to the anatomical model of the Ford Victoria Crown that was surrounded by a sea of people and could not see any trace at all, "This anatomical model of the whole vehicle is made of a real Ford for Doria, and in the future we will place one at every Ford dealership, so that our customers can easily see the engine compartment through the cuts made in the body." The structure of the side panels of the body, the thickness of the steel plates and the structure of the independent suspension, and even the cross-section of the wheels and tires, you can see how much care we put into building this car.

In addition, the steering wheel, gear lever, handbrake, seat belt fixture and seat belt roll and other parts that are usually tightly wrapped in the car are also specially cut into two, and the accuracy level of the internal process and the structure of the whole vehicle can be clearly presented in front of everyone's eyes, so that everyone can see what a car that really thinks about the user looks like and should look like......"

"Good!"

"Mr. Ford, you're saying that......"

"It's long overdue......

......

The cheers and applause at the scene were thunderous, and both the reporters and the audience were crazy.

This is the first vehicle anatomical model to be shown to the public, before this, no car manufacturer will show its own products to the public in the form of an anatomical model, so that the public can understand the materials and workmanship of this car in the most intuitive way, which makes everyone feel the strong sincerity and full confidence from the manufacturer.

Chen Geng's suggestion can be said to be a precedent for consumers to understand a certain car, for consumers, in fact, put an anatomical model in front of his eyes, he can't distinguish between good and bad, as a highly integrated, highly complex, Highly sophisticated equipment, the accuracy requirements of many parts on the car are in 0.01 mm or even 0.001 mm as a unit, the accuracy of 0.001 mm and the accuracy of 0.01 mm are ten times different, and the processing accuracy requirements and difficulty are increasing exponentially, but can ordinary consumers distinguish it by the naked eye?

No kidding.

Just like a few years later, a certain family engaged in car disassembly, it seems to be very scientific, disassemble a car, tell you that the front suspension of this car is the cheapest MacPherson independent suspension, because MacPherson front independent suspension is the standard configuration of economic cars, so the performance is more general; that car uses a double A arm front suspension, double A arm front suspension is the standard configuration of sports cars, a certain sports car and a certain sports car are with double A arm front suspension, so the double A arm front suspension is more advanced......

It seems very reasonable, but it's all!

The same MacPherson front independent suspension, 30,000 yuan minivan is used for it, hundreds of thousands of family compact cars use it, 300,000 BM3 series (F30) is used for it, millions of Porsche 911 are still used by it, can you say that the performance of the front MacPherson independent suspension for 30,000 yuan of bread is similar to the performance of the MacPherson independent suspension of Porsche 911?

Do you believe this yourself?

For the same structural form, look at the design concept, look at the materials, look at the performance requirements to be achieved at the beginning of the design, and look at the tuning...... Just based on the structural form, it is nonsense to say that this structure is good or not, high-level or not, and it is so nonsense that there are no friends.

But what's the matter, for the vast majority of consumers, they only believe what they see with their own eyes, I saw that Ford launched an anatomical model of the Victoria Crown, which shows that Ford is very confident and confident in this car, so they dare to show us the deepest hidden things in a car, do you dare other manufacturers?

Do you dare?

If you don't do this, you will say that you are weak-minded, which means that you are not confident in the quality of your products! It means that your products are not as good as the Ford Victoria Crown...... If consumers don't think so, as a manufacturer, you have the responsibility and obligation to guide consumers to think here and make them agree with your point of view.

Listening to the cheers and applause at the scene, Henry Ford couldn't help but think of what Chen Geng said when he persuaded himself to make an anatomical model of the Victoria Crown, and admired Chen Geng to death: This is the real marketing master.

At the same time, he also thought of another thing that Chen Geng said at that time: "Henry, when other manufacturers didn't do this, Ford did it first, Ford is the forerunner of the automobile industry, you should take this opportunity to establish your own public image, and if it is convenient, it is also okay to step on the feet of other manufacturers by the way, such as those Dongying enterprises......."