Content moderation can be said to be the fatal point for many entrepreneurs with social dreams. In the far past, there was the Alipay "circle" incident, which interrupted the upward momentum of Chu Yuanxi's old acquaintance Lao Fan; not far away, there was a joke that was ordered to be cancelled, and Volcano and Kuaishou were rectified within a time limit; recently, Xiaohongshu was removed from the entire network, and they watched Weibo launch an oasis and used the window period for Xiaohongshu to be removed from the shelves to fill the gap; and recently, it was immediately suspended for one year, which can be described as extremely tragic.

Although Xiaohongshu has been removed from the entire network, the server has not been down, and old users can still use it, but new users cannot enter it for a few months. While this is also a devastating blow, especially when there is a need for financing, it can be called fatal, but it can only be called.

And immediately, this social app, which has reached 2 million daily active users, was ordered to suspend the service.

This is a fatalistic suspension of service, because the power that new social players can use is extremely limited, and this limited power must be transformed into product power, and the product is made to the extreme, so that it is possible to tear a gap in the iron curtain of the national dynasty social, tearing out the space for transmission, otherwise it will not be able to breathe. Therefore, there is not much room to do escort subjects.

This is precisely a compulsory course for large companies, and it can be expressed openly in any country.

Needless to say, once the number of users swells to a certain level, there is no need for friends to inject pornographic information, and it is almost inevitable that users will spontaneously breed content risks. There are a huge number of these risks every day.

Therefore, it is difficult for even large enterprises to avoid such risks, but the reason why large enterprises are large is reflected in their strong ability to resist risks. But for a small product team like Instant, the suspension of service is the fall of the sky.

Anyway, if Chu Yuanxi saw that Xiaokang was ordered to stop serving, he would definitely carry it in one go. In this sense, it can be said that it is not a big miracle to immediately rectify for a year, and to persist, keep the company from falling apart, and complete self-help last year through various methods, Chu Yuanxi is ashamed.

In the final analysis, the cause of this tragedy is the inability of content risk control to keep up with the expansion of the number of users.

Chu Yuanxi doesn't have to think about these in the era of the Ba people, because the risks are all borne by the platform, and it is Chu Yuanxi who smashes the pot of Douyin. But from the day Xiaokang started to socialize, content risk control has been placed in a very important position.

In fact, the risk of AI leaders and community groups is relatively low, just like making pornography in it, of course, the platform also has risks, but the greater risk lies in the users themselves. But Kangkang is not, it is a place for the public to publish content, even in the form of a blackboard newspaper, but after all, it can penetrate the small circles of the well-off itself through the social chain.

Therefore, the risk is proportional to one's own influence, and when there is no influence, there is nothing, and now tens of millions of people use it every day, and the influence is increasing day by day.

This risk is unavoidable even on a mature social platform like Weibo, which was seriously rectified by the regulatory authorities in the middle of last year.

Therefore, there will inevitably be a large influx of people who are ready to smash the pot in Kangkang, either with malicious intentions themselves, or social behaviors that they think are normal, which are actually pregnant with great risks.

In this regard, Xiaokang naturally made preparations and plans early. However, excessive risk control will greatly hit users and hurt the user experience, and it is difficult to grasp the degree. In this regard, the penguin is far ahead of all the social players in the country, including the well-off.

Therefore, there are many Chu Yuanxi in this kind of work who must be personally asked, and the slightest sloppiness must not be sloppy, and the problem of the product cannot be thrown to the director, let alone the product manager.

For example, it is really difficult to manage the private message function, and it is not suitable to manage, no matter how dangerous it is, it may be a joke if it is handed over to AI to make a blocking judgment, and WeChat has made a lot of jokes.

And this is actually about to touch Chu Yuanxi's knowledge blind spot, and the well-off community in the original world has also swelled to this state, so how to take this step He feels that he can probably still say it clearly, from the next step, you must conduct an AB test, you have to make trial and error, and find some stones to touch to cross the river.

The reason why it is "probably" is because the two worlds must be different, and the two well-off states are also completely different, so they must not directly apply the experience of the original world without brains. If you don't have stones, throw them into the river yourself.

For example, at this step, the solution that Chu Yuanxi thought of this time was to find the same in terms of product strength, let's turn off the private message, but not turn it off.

"How is this possible?"

The well-off Sankei group was shaken, and if Chu Yuanxi hadn't said this, he would have been criticized and criticized.

"Maybe, let's upgrade the private message function, do you understand?"

"And what about the direction of the upgrade?"

"The direction of the upgrade? Chu Yuanxi said very steadily, "For example, change it to 'topic', what do you think?"

The current status quo of Xiaokang Social is to focus on group speech, and it is not recommended to have one-on-one private chat with users, so the private chat function is limited to the mode of "private message", which is not a real-time chat from the name.

But even so, you can send obscene and pornographic advertisements in private messages, which is the most likely risk. You must know that the one who sent a small advertisement is exhausted, and the person who understands it really understands, once commented on the various massage spa clubs below, and the information of recruiting piao is completed by liking popular reviews, and the likes will record the footprints, and then the recruitment piao account does not say anything, only changes his personal remarks, and changes it to a well-known password, which is simply impossible to prevent.

But once something goes wrong, it will be the pot of the platform.

The only thing that can deal with this kind of person is AI, but it's too difficult to train. Chu Yuanxi's idea is to give users space for private chats, but to chat within a certain framework, not the framework set by the official, but set by the users themselves, from the experience of the original world, such private chats can greatly reduce the difficulty of AI detection and blocking, even if there are a large number of passwords, you can also judge by the scene where the private chat occurs.

For example, this kind of short private chat, which takes place in middle and high school-

M: Remarks Zhongjun

Female: Remarks Zilian

M: XS

Female: XS

M: CPY

F: Yes

This kind of code should not be blocked.

But even if it is improved in this way, it will definitely affect the recent Kangkang ecology, Chu Yuanxi feels a little headache is that even if he knows that there will be a large influx of users, it is not convenient to upgrade the product in advance, because the ecology of each community is unique, and the well-off social in the original world and the current Kangkang cannot all be the same, otherwise there will be no trouble if the "private chat" is upgraded to "topic" directly before the Spring Festival.

In fact, when the well-off is busy dealing with these problems, the outside world has been waiting to see the jokes. Some people say that this is called eating eggs with too much appetite, some people say that those who engage in social interaction must not swell too fast, and they will die of heat, and some people sneer and inject dangerous information flow into Kangkang.

There is also technology for injecting information flow. Last year, there was a particularly funny thing, the leader of a company personally injected bad information into a friendly businessman, but he did not use any springboard, nor did he use a broiler, and went into battle shirtless, and was caught by the police along the network cable.

In short, many people are thinking, can you stand such a large influx of traffic at the same time?

Unexpectedly, Xiaokang not only could stand it, but also handled it in an orderly manner, and even the "fried suit" in the traditional reserved programs of Internet companies did not appear. However, the feature of block cloud is that users come in to use server resources but also provide cloud computing power, so whether it consumes resources or has a surplus depends on whether the user's mobile phone is trendy enough and whether the performance is powerful.

In this atmosphere, "The Enemy of Rome" was released in the mainland, which made a group of people suddenly feel that their IQ was crushed.

This film obviously has no possibility of winning the Oscar at all, but Mediterranean Games suddenly made a big splash, continuously doing activities, and distributing gifts to players, as if they had already received some internal news......

Since the matter was done by Yu Wenhui, the Mediterranean is theoretically just an investment enterprise of the Pakistani people, so Chu Yuanxi regretted it on Weibo at that time, but at that time it was the time when "I Served" began to explode at the box office, and the film scheduling rate was increasing with an indomitable momentum, so others didn't care about ridicule at all, only the players of "Enemy of Rome" howled and didn't get the Oscar gift package, only the comfort package.

As a result, after thinking about it, this is obviously a trick!

So Zhang Ming posted a micro headline again: With a sigh, Chu Yuanxi said that he is not a master of burning money, I am. I don't believe in a single punctuation.

At this time, the IPO of the Ba people was progressing in an orderly manner, and the box office of "I Obeyed" finally set a record, so more and more media wanted to conduct interviews. This kind of interview is not easy to refuse, some of which are state media, and some of which are media designated by regulatory authorities. Chu Yuanxi pushed most of it to Lu Yu, and it was very appropriate for the president to show up, but he also took a few games.

In fact, the momentum of 724 has been quite strong recently, and because of the response one after another, it is advancing extremely fast, which makes him feel a little nervous.

This is also an inevitable thing, because with the well-off in front of the road, everyone can see that the transformation of cloud services has appeared, and it contains huge business opportunities, and it also has huge advantages compared with traditional cloud services. The key is that people, every natural person, have become a resource in this cloud service revolution, and they have become the right object, and the horse race has become a must-fight solution.

It is precisely because of this that when everyone sees that Xiaokang has been ahead of the crowd by a few positions, they must naturally put down their reserve, and then hold the shelf, and Xiaokang will run away! Therefore, even Ali has the idea of changing the established strategic plan and directly cooperating with 724.

Lao Fan also used this to knock Chu Yuanxi, and once again proposed an investment plan, which made Chu Yuanxi's teeth itch. In fact, if Xiaokang learns 724 and uses an open and open-minded approach to recruit talents, it will definitely be more popular than 724 at this point in time. However, this is just like the barefoot who is not afraid to wear shoes, the well-off is now wearing shoes, introducing a group of tigers and wolves, once the motor is obtained, the acceleration is faster than the well-off, so still play a hair?

The strategies of the leaders and the laggards are naturally different, this method can only be used by 724, and it is not easy for the well-off to put down their figures. This also made Chu Yuanxi feel deeply that he had lost the forward-looking passivity of the golden finger, if he could know that if he was assumed that Xiaokang was also open and open-minded, and then the final result would be better, then he would also be willing to open up, but now he can't be conservative if he wants to.

This is a scene that has not been experienced in the original world, and it belongs to the fog of war zone and needs to be explored, so it is not too good to be interviewed. But the more this time, the more we must show calmness, the so-called can show that it can't, can't show it can't, it's hard to know like yin, and it's like thunder.

Therefore, Chu Yuan Xixin said I don't believe that I have taken more than 300 million users, will I be crushed to death by you?

It's just that there are actually a lot of bad things to vomit about the battle of Xiaokang on all sides, but when you are interviewed as the CEO of the Baren Group, you have to endure these bad desires and endure extremely hard.

Reporter: "What kind of thinking did you make that in the middle of 2018, when Ba Ren Entertainment was in full swing, you decided to transform into a game? At that time, Ba Ren's self-media was powerful, and many people would think that you would continue to develop, and it would be the first in the era of self-media. ”

Chu Yuanxi: "Everything is going to be natural." Mainly self-media, I don't know how to do it, and I feel like I've reached the limit at that time, and the transformation is very natural. ”

The reporter was so angry that he wanted to drop his pen, and said in his heart that you are not very good at engaging in self-media?

But the interview had to continue, and the reporter had to smile but not smile: "You are humble." I'll help you count, at that time, you had already engaged in knowledge sharing, made a good demonstration in live streaming, and also spread upstream, taking your own OEM model. To this day, many MCNs still have not taken this step and are still relying on product selection to bring goods.

In addition, you don't accept advertising orders, and at that time, the self-media that can receive large advertising orders is already a leader in the industry. And it doesn't carry out product selection and delivery, at that time, earning commissions through product selection and bringing goods is also a very fashionable way to monetize from the media.

In short, Ba Ren was completely like a leader in the industry at the time, but you suddenly changed to a game, and the first one was quite average. There was a lot of noise in the industry at that time, right?"

Chu Yuanxi hurriedly explained, but if he didn't explain, he couldn't do it, because this issue secretly poked and poked for the Ba people.

"This is a misunderstanding. Product selection and delivery is a mature model, Taobao Sister and Lipstick Brother are both product selection and delivery, and do not do their own OEM. Do OEM by yourself, and this model of having a foundry is more popular in the United States.

As for the selection of goods, it is mainly subject to the scope of selection, which is not flexible and easy to make vertical. People can't help but be in the rivers and lakes, and finally they are confined to a vertical field, and the fans are solidified, which is not what I hope, but it should be a good thing for professional anchors.

Oh! The self-owned foundry model is actually the favorite model of micro-businesses. Isn't this the case last year when micro-businesses entered live streaming and brought goods to the Internet celebrity brand at the same time? They are still different from traditional MCNs.

It's not that I don't take the advertising order, but I will take it when I run out of cash. It's just that the company always has cash, so you see that I don't seem to take advertising orders, but in fact, if I run out of money, I will accept anything. I must clarify this with a big businessman, I am not that kind of person, and I have not sent a letter to refuse those advertising orders so far.

As for games, I've never thought of engaging in self-media all the time, and it's an established plan to transform into a game. The first game is "Animal Inc" TCG, that game is not bad, but the monthly turnover is still tens of millions?"

The reporter laughed dryly: "Hahahaha is really average compared to the later games of the Ba people." The income of the current top anchors with goods is also similar. ”

Chu Yuanxi: "Okay, in fact, the game income is secondary, it is very important, it verifies that from self-media to games, the private domain traffic pool can come in handy, and the logic runs through." After the game was launched, the company immediately raised funds, which supported the company's valuation. ”

The reporter said that I don't know if your financing plan is launched before the game, but there is no need to be serious about this kind of thing in the interview, and experienced reporters know how to adjust it.

I just heard him ask: "What will happen if you keep boring yourself to engage in self-media?"

Chu Yuanxi: "I've been bored with self-media? This question is strange. In that case, I should be trapped in monogamy now, right?"

The reporter was finally stunned: "What do you mean?"

Chu Yuanxi: "If you can't marry all the popular anchors in the company, there will be things like uneven distribution of benefits." ”

The reporter couldn't hold back the momentum of rolling his eyes, looked at the small piece of paper and read the next question: "Mr. Chu, you are known as one of the most successful entrepreneurs in China in the past two years, and it has been relatively smooth. I was wondering if you could share your tips for staying this way through?"

Chu Yuanxi: "There is definitely no secret." "Chu Yuan Xixin said my secret, can I tell you?" "You saw that I was relatively smooth, it was because I had enough work experience, and many things were arranged in the front, and I didn't need to surprise when I wanted to use it, so it seemed smooth." If there's one secret to it, it's to design first, then execute, make a milestone schedule, and then work hard to achieve it, making careful adjustments along the way. ”

This answer is too popular, and the reporter doesn't think this is the true expression of Chu Yuanxi, who likes to break the news and is known for his mouth. Chu Yuanxi is one of the favorite interviews of reporters from all walks of life, how can he fool people?

But today's question is good, only ask about the Pakistani people, and don't ask "I am convinced", so that the reporter feels that it is difficult to play.