Chapter 501: The Mystery of the Channel

Chu Yuanxi's words are actually very hidden, and the most quintessential part of this methodology is hidden. In China, the most obvious effect of his use of this methodology is that he does not need to find a game publishing company, does not need an agent, and does not need to give money to the agent.

You must know that many hard-working mobile game development companies have worked hard to make a game and succeeded, but how much of the turnover can become net profit? Less than 10%! All the money has been divided between channels and distribution.

And Chu Yuanxi's set of dispatch skipped the agent and only shared the money with the channel. At this time, the right to speak on the channel will become great, because the strong product + strong IP will have a siphon effect on the channel, even Baidu, 360 and blue-green manufacturers have to be serious.

The so-called siphon effect refers to the battle between channels. Is the battle between competing mobile games tragic or not? It is tragic, but as long as the battle between channels happens, it is an all-out war, and no one is immune.

The channel war is a standard stock competition, and the total traffic in the market will not increase suddenly, the most typical example is "Fantasy Journey to the West" of Zhayi.

When this popular mobile game was launched, all major channels wanted it, but Zhai Yi shook his head and said that we don't go to the channel, only do our own business. As a result, the traffic of major channels has plummeted, because all of them have been sucked into their own channels by Slag Yi with a straw called "Fantasy Journey to the West", and they hate the roots of the major channels, and some channels have collapsed because of this, which can be called a bloody case caused by a game.

However, the game industry talks about products, users vote with their feet, and the channels usually sit high on the ground to share the spoils, and give harsh conditions to the game company, at this time there is no way but to pretend to be dead. So much so that at that time, the market was frantically looking for similar MM products that could compete with the mobile game "Fantasy Journey to the West", not for the sake of competing products, but for the channels to keep their own traffic.

This is also the reason why big IP mobile games became popular later, why do channels prefer IP-oriented skin-changing mobile games? It's not that they change their skins for multiple technologies, but that big IPs come with their own traffic, so a unique IP mobile game can absorb the traffic of friends. No matter how good your game is, without IP, the channel just doesn't like it, which is a cruel choice in the market.

Therefore, Chu Yuanxi feels that his IP is already more awesome, and as long as the product is awesome, he can speak loudly to the channel. What? 50% of the channel fee? What? Add another 5% of the operating expenses? What are you kidding? Open your eyes and see the world! I have so many users in the media, so many fans of IP, such a high popularity, give you the product, you should give me traffic fees! I make your channel bigger, and you still ask me for so much money? I advise you to be kind!

I don't say that, but that's basically what it means. So what if the channel is not good? It's easy to do, it's okay not to go to the channel, it's easy to learn from the scumbag, and it's purely self-employed.

Zha Yi's eyes were like torches back then. If "Fantasy Journey to the West" is made on major channels according to normal operation, Zha Yi can earn more, not to mention the monthly flow of one billion, and two billion is also available, but Zha Yi was not impressed by the short-term profit of one billion per month, but improved his own channels, holding a straw and sucking wildly, making the channel of Zha Yi transform, completely realizing corner overtaking, breaking the situation of one dominant company on the big penguin channel in one fell swoop, and the two strong Taishan and Beidou stand side by side.

Chu Yuanxi is not like eating alone, because the background of Ba Ren Entertainment is too far worse than that of Zha Yike, and there are too few users, Zha Yi is a portal, half of the Internet in the Celestial Empire. Although the plot AI of "Out of the Troubled Times" is unconventional, how dare it compare with "Fantasy Journey to the West" in terms of IP effect? It is a game IP that has been ranked first in the domestic game industry for more than ten years. Even if the deceased pesticide is invincible in the world now, it is still not as good as the fantasy Journey to the West compared to the IP.

Who doesn't want to copy the process of establishing their own channels in the scum? The problem is that they don't have the ability to do this, that is, their heart is higher than the sky, and their fate is thinner than paper. The entire Great Heavenly Dynasty counted on his fingers, and no one had this background and confidence. Therefore, it should be shared with the channel.

However, this does not prevent bargaining with the channel. Chu Yuanxi's wishful thinking is to launch it in a self-operated way first, use the high turnover and strong popularity to help the channels see the form, and absorb the traffic of friends and merchants as early as possible.

Why did Chu Yuanxi think so much in an instant? Because this is in China, the channel bosses don't look up and look down, even if they don't know each other, they can inquire. When they arrived abroad, their eyes were dark, and no one knew anyone who was familiar with the place, and the cost of communication increased by a hundredfold.

Therefore, mobile games go overseas without looking for a company to act as an agent for distribution, and go to build relationships with local channels by themselves, and they will not even accept SDKs. It's like eating rice before I remember to grow rice, let alone eating, and I can't even eat hot. This is the weakness of Chu Yuanxi's "methodology" when going to sea. It's not that this methodology will be ineffective after going to sea, but the most essential part has been cut out.

Chu Yuanxi has a vision after Monica joins, that is, to build Ba Ren into a high-quality overseas distribution company through the traffic pool, even if he can't be a distribution company, at least to become a high-quality advertising service provider and sell water to gold diggers. The profit from selling water is not necessarily lower than developing a game.

Therefore, now that Nai ** Bao has the intention to do this issuance, and also has this strength, Chu Yuanxi must be willing to exchange ideas. Of course, there is no need to explain these small abacus above, and Confucius still writes about the Spring and Autumn Period without doing it, right?

Sure enough, after listening to Chu Yuanxi's well-founded plan, Aunt Thia nodded very solemnly, she understood the part that Chu Yuanxi wanted her to understand, that is, how to reflect the value of Ba Ren Entertainment's own part of the user?

Yuan Yuan nodded unconsciously, she felt that she understood all the routines Chu Yuanxi said, but why was Thia's expression so solemn?

What she doesn't know much about is distribution. Distribution is to develop the CP, and after the product is made, it is left alone, directly to the distribution company, advertising, receiving channels, buying traffic, attracting users, etc., are all the business of the distribution company. Of course, these services are not free, and the profit is divided according to the percentage of the game's turnover, and the publishing company usually gets a higher CP than the R&D CP.

Now that Ba Ren Entertainment has its own traffic and user resources, if it follows the business terms of the fixed model, Ba Ren will obviously suffer. But if you don't follow the terms of the fixed model, it's not easy to operate, how much is this flow of money? Why did thia suddenly propose an agent?