Chapter 1108: The Wild Way of Hitting the Wall
"What? Fight a price war with us? A well-off is also worthy!" In a certain combat conference room, Jin Xu's right-hand man at this time, Wang Bo, who had also briefly joined the well-off and was driven away, was excited.
When Huang Tuan pushes the business, he has always only considered his own scale, whether it is an experimental push to verify the logic, or whether he pushes with all his might after the logic has run through, and never considers who to push and who not to push.
In other words, for example, when Du Li and Yu Qing of the Ba people went out to do a shared charging treasure business, they walked around certain points, and those points were either occupied by others, or there was a high probability that they would be occupied by others in the future.
The yellow group is fully promoted, pushed horizontally, and will definitely not go around anyone.
Because of this, Huang Tuan and Xiaokang collided together in an instant, but Xiaokang not only did not take a detour, but started to fight without even saying hello, which was very unexpected by some people.
The reason why it was unexpected was because, of course, Huangtuan had already gotten the promotion strategy of being well-off, so on the basis of the well-off strategy, a subsidy for points was launched, that is, users spent eight cents, and the points got one yuan, and Huangtuan made up the difference of two cents.
This subsidy is better than nothing for catering, a large restaurant will have ten arcade machines at most, no matter how much you can't use, it's not that no one uses it, but there is not enough space. How many orders can be placed at full peak power of ten arcade machines?
But the face of the yellow group has to be given by ordinary people, so it's okay to advance. The main thing is that the shared arcade machine itself is good, not a matter of price, but very attractive to guests. It is only a useful supplement to shopping malls and KTV, and it is very critical for restaurants in large shopping malls, and how to convert the flow of people in shopping malls into the flow of customers in the restaurant itself is an eternal topic, and providing shared arcade machines is a very good means.
Therefore, since Huangtuan wants to replace the well-off arcade machine, and the conditions are better than the well-off, the merchant is thinking that it is not impossible to talk about it......
It's just that Jin Xu and his ilk were happy for a day, and Xiaokang actually followed up!
Supposedly, the world is so big, even if you don't want to see it, you can avoid it, what are you with? With 1,000 pieces of equipment, even if Huangtuan invests 1 million units, the cost of equipment alone is 1 billion, scattered on the vast land of the country, the density is average, far from saturation.
It is enough to have a shared power bank in a store, but how many shared arcade machines should be prepared in a store? The answer is depending on the store and the flow of people. Therefore, there are indeed a number of good points, but there are many bad points. In other words, in the current environment, it is only right for the weak to fight with energy and cash instead of staking their energy and cash.
Huang Tuan also estimates that this is the case, in some people's minds, the well-off can slip away, the battle is definitely going to be fought, and even the capital may have to be financed, but it shouldn't be now......
In particular, Xiaokang is still throwing a lot of money to pay for the audience of "I Obey", don't you need money for this thing? Their money is blowing in the wind?
In fact, the film industry is also asking the same question, of course, those who are in the mood to watch the excitement are asking, as well as the melon-eating masses on Weibo, how much money do they need to pay to fill this big hole every day.
As for being hurt, I have long been in no mood, because after the inflection point came, the attendance rate of other films fell in response, which is very scientific, but why didn't the attendance rate of the well-off fall? It is not unrepeated, from 65% all the way to ...... 45%, so that the well-off up and down were dumbfounded, so that the melon-eating masses who were waiting outside the well-off were either addicted or panicked.
What is addicted is the Weibo public with a simple thinking of eating big households, generally Weibo eating melons are ripe melons, and Weibo people suddenly found that this time the melons actually grow by themselves?
The box office of "I'm Served" has already exceeded 3 billion, and there is no sign of decay yet. Therefore, this was originally a melon that was only torn apart by the film and television industry, and was regarded as an ordinary melon, but now it has swelled into a melon that is pregnant with suspense, and the box office of 200 million per day is very stable!
Some of them are well-informed, and after reading the public information submitted by the Pakistani people for the IPO, they will naturally come to the conclusion that Xiaokang has prepared 4 billion cash for this subsidy.
As a result, the mood of eating melons became even stronger, because 4 billion yuan was burned out in a hurry! Some people who are well versed in the rules of the capital market immediately concluded that Chu Yuanxi has appeared!
At this time, the Ba people have already submitted for an IPO, and they can no longer casually transfuse the blood of Xiaokang! Otherwise, the regulatory authorities will not turn a blind eye and still want to IPO? And the good box office of the movie must have exceeded Chu Yuanxi's greatest expectations.
According to the rules of the well-off, although the cash is offset according to the selling price rather than the purchase price, there is a certain price difference, and the decline in cash is definitely slower than the growth of the box office. But with the attendance rate shown in "I'm Convinced", the audience is really enthusiastic! At least it can get another 2 billion box office, right? Not to mention the small wrecking ball, even if the wolf warrior will break it, ahhahahaha-
So, it's too much, hahahaha-
For a while, Weibo was more lively than the large-scale melon-eating debut talent show on the line, and some people were trying to find a way for Chu Yuanxi, such as withdrawing the IPO? Or simply announcing the suspension of making friends? The later votes will not be subsidized, although they will be slapped in the face, but it seems that it is not impossible?
This voice gradually evolved into a rumor-like feeling, and it was said that there was a nose and an eye, and it was said that after stopping the ticket payment, it was just a good time to see the quality of the movie and the real attendance. made Xiaokang have to come out to refute the rumors, and quickly said that there is no such thing, please rest assured to make friends. Anyway, the ticket subsidy is for people, and there is no such thing as getting a subsidy for the second brush, so as a precise new one, the more the merrier.
For a while, #小康还在嘴硬#的标签在微博上神出鬼没, accompanied by #How long is Xiaokang's mouth hard# and so on, and some people set up super words, making predictions and sending red envelopes in it, etc. Chu Yuanxi was also quite helpless when he saw this, because although there were some people with a heart who sneered and pushed the rhythm inside, the enthusiasm of the people who ate melons was also obviously high, and there was a rhythm of entering the carnival.
It seems that these people really don't understand! So he simply put Xiaokang's Weibo at the top of this article: "You said that you people have time to eat melons on Weibo, why don't you have time to watch the movie "I Obey"?"
And those who are nervous are those who have signed a bet. They are not in the mood to eat melons, let alone participate in the carnival. This is because the film producer also has to sign a bet when signing a contract with the distributor, especially for big-name movies. This atmosphere is very bad, but it is reasonable to exist, and the whole system has been running for many years, and many people in the film and television industry have been able to carry out routine operations very skillfully.
But when the well-off does not play cards according to common sense, the routine operation becomes no longer conventional!
Originally, the fight in the Spring Festival stalls was equivalent to the sudden rise of the well-off army to take nearly 30% of the market share, and others naturally had to share this part of the damage equally, making the gambling that had a margin in jeopardy. Originally, after the inflection point, it could still be operated, and when everyone's attendance rate was dropped, a set of friendships with the theater line could still save the film schedule so many times, and it was acceptable to step on the line to complete the bet.
As a result, the attendance rate of the well-off is not dropping, what is the situation!
After the inflection point, the schedule and film schedule returned to normal, almost all theaters quickly revised their film schedules, and the new schedule will start in a few days, although the Spring Festival file will not be offline, but what should I do about the box office? Even if Chu Yuanxi immediately hit the street and died in front of them now, it would be useless!
Therefore, those who are expected to complete the gambling are celebrating each other, and those who have too much appetite but are not worthy of virtue are all as good as mourning. However, there are also people who are desperate and angrily participate in the carnival, shouting nonsense such as "die together".
In fact, these people's efforts are already having an effect, although the attendance rate of "I Obey" is good, but it does not match the film scheduling rate. This situation only gives 40% of the film schedule for "I Obey", which is actually very low.
But this situation has almost no effect on Xiaokang now, and everyone's attention is focused on the shared arcade machine except for Yuan. Yuan Alfalfa, of course, she was shocked when she looked at the expenditure like a flood, and her attention would not be diverted, but for others, this was the first time that Xiaokang had a hard time with a giant, and she was originally prepared for Ali, Huang Tuan, take it!
This trick is called adding weight to the subsidy war, the unit price remains unchanged at eight cents, and at the same time the subsidy point is five corners, that is to say, every game point takes a piece of three.
Although this price is still better than nothing, the attitude is clear, and for the merchants, the mood is very good, which is called "establishing the expectation of price increases". You must know that the biggest difference with the shared charging treasure is that the frequency of use of the shared arcade is high, the shared charging treasure costs two dollars an hour, and the arcade machine will never die unless it encounters a master who clears the customs with one coin, otherwise it can do several times an hour.
Therefore, although it seems that the income of the arcade machine is like a fly leg, but a store has 10 machines, and a machine opens 30 orders a day, and the income is more than 10,000 yuan a month.
Otherwise, there will not be a large number of million-level small and medium-sized players who will invest in the shared arcade battlefront, because according to the gross income of a single yuan, it is indeed very profitable.
Some restaurants that have not been exposed to the shared arcade machine are very confused, why can a machine open 30 orders a day? Is it the wool of the well-off? The yellow ball is two cents a piece of wool, and the well-off is five cents, and it is really very energetic.
In fact, it is not, because with the introduction of new subsidies, the well-off has also changed the rules, and the settlement of points has become centralized settlement instead of instant arrival. And the words are very clear, the wool please self-respect, this equipment is ours, the system is designed by us, whether the guests are playing or you are wool we can see clearly. If you don't give it to the guests, you will earn us 5,000 yuan by playing 10,000 games a day, and then not only will you not give the money, but you will be hacked to death by our legal affairs.
This is called speaking in the clear. Xiaokang really wants to compete with Huangtuan for high-quality points, and from the first step, he has chosen to fight for every inch of land instead of choosing to make concessions, but it is not to grovel to the merchants. This kind of cooperation is not to say that it is more upright than the yellow group, at least it must be completed by standing, and the platform that has already started to scale has never been weak in the face of merchants.
But for those who have been in contact with the shared arcade, especially the high-quality catering in large shopping malls, it is very simple to have 30 orders a day! Don't treat yourself as a catering, but as a shared arcade machine in the shopping mall to promote the point, don't treat the arcade machine as a gimmick but as a money-making business to do. The big shopping mall has a strong flow of people, and it is very easy to get 30 orders a day! The key is that it absorbs the flow of people, and making a fuss about the shared arcade machine is not contradictory to the normal business.
In fact, the proportion of large customers in the Xiaokang push is very high, and big stores like Banu themselves are not addicted to wool. But Huang Tuan must have a huge pain when he sees this policy, and Xiaokang smashes the channel so much, making it clear that he will not hesitate to fight a price war, and he can't continue to take it lightly.
The war room was filled with smoke, and Wang Bo looked at Jin Xu with his eyes after the quarrel. Jin Xu's cigarettes were one after another, and the links of thought were entwined in the chessboard of ground battles. Prices, resources, and connections, without exceeding the regulations, how much ground power can be mobilized by one's own business group?
After all, although the group also supported the project when it was launched, he didn't say that he had to raise additional funds to continue.
It's just that I didn't expect that Xiaokang seems to have opened a wireless money printing skill, is this the advantage of doing mobile payment?
Wang Bo lay behind Jin Xu's chair, watching Jin Xu click on the document and start writing the application, the funding application was written very slowly, but the number was not small.
"Lao Jin, do you write like that?' After calculating that the well-off cash flow has bottomed out, it is precisely because of this that they bluff and fight a price war with us. This is exactly the manifestation of the external strength and the middle cadres, in a vain attempt to scare our side. 'Damn, that's all your prediction. ”
Jin Xu's face was not good: "Then what do you say? Just write that I need money? There is no upper limit to the starting point of 200 million, can this work? We are now working for the regiment, and the sows can do this by throwing money!"
"You feel like a personal vengeance, we have a grudge against Chu Yuanxi's loss, many people know it, I don't think it will pass. Or...... Let's threaten Chu Yuanxi?"
Jin Xu was stunned, "Threat?
Wang Bo said whimsically: "Doesn't he want the box office? Although Tiger Eye Entertainment has long been independent from the group, it is still in the same camp as us, and it is currently deeply bound to the penguins." Let's mobilize the brothers over there in the tiger's eye and take the movie tickets off the shelves, okay?
It's a pity that our project was only launched after the Spring Festival, and the peak of Chu Yuanxi's movie attendance has passed, otherwise I will guarantee to choke his vital point. However, we have a grudge against Chu Yuanxi, but now we have done this beautifully so that the group can see that it is true. ”
"What kind of brains are you? You don't want to give the girl down when you are in the group and the penguins?
Jin Xu's voice was full of helplessness, but in fact, Wang Bo could think that of course he had similar thoughts, but as soon as he communicated with the high-level, he knew that it was unreliable. Because, the high-level executives who communicated with him also had the same idea, and it was even stronger, they wanted to do it before the Spring Festival, and then hit the wall inside......
Not to mention the fact that Tiger Eye has become independent, the main thing is that although online ticketing claims to be a control channel, if it is during the Spring Festival, the theater chain will have to be happy first. The Spring Festival stall is a special schedule, the theater line does not count on your online ticketing, it is best for everyone to go to the cinema to buy tickets, and save the online ticketing account, which is called hurting the enemy 100 and losing 8,000.
What if the Spring Festival stalls have passed? Ordinary schedules, online ticketing will randomly remove a certain movie according to their likes and dislikes, and the theater chain will fry the pot, and the consequences will be very serious.
The online ticketing platform, taking Tiger's Eye as an example, is nominally independent, but because of the absorption and merger of Weiying, it was deeply bound to the penguin immediately after becoming independent from Huangtuan. Today, the big data it provides can be regarded as one of the underlying assets of the Penguin entertainment landscape.
This data is very important, including the cooperation with Penguin Pictures, the framework signed with Penguin Video, and the selection and production direction of self-made dramas and self-made variety shows under the Penguin pan-entertainment industry, etc., all rely on this data. Engaging in this kind of small action is a bad precedent, which is equivalent to opening Pandora's box, and no one knows what the impact of this risk will be, but it is impossible for either the tiger's eye or the penguin to take this risk even if the head is watted.
This is because ...... If you really do it, won't it help the well-off avoid burning money? The well-off are willing to burn money to make friends, which shows that the well-off is optimistic about the effect of burning money, and the key lies in being optimistic about the effective transformation after burning money to attract new customers.
However, others are not necessarily optimistic about this conversion rate! So many carnival parties on Weibo are typical of those who are not optimistic about the conversion rate.
At the same time, one thing is very clear, the well-off burning method is a single user cost constant burning, every 40 yuan burned to pull a new one, a penny a penny, in the money burning industry belongs to a primitive and low means.
Advanced means are to have scale effects, that is, burn 10,000 yuan to get 100 users, burn 100,000 yuan to get 2,000 users, and burn 1 million to get 70,000 users. In this way, it is efficient burning, and the larger the scale, the higher the efficiency, which is respected by all money burning masters.
And Chu Yuanxi's money burning is known as a whimsical way of hitting the wall.
Therefore, blocking the well-off from burning money will not make the well-off suffer a loss of scale, it will not have a loss of scale, but it will save money for the well-off......