Chapter 1109 Blossoming Article
This is the result of Jin Xu's upward communication.
There are no fools who can do this kind of position, and all the methods that can be thought of by brainstorming will definitely be put forward for discussion. As for the burning method of being well-off, as the originator of the money-burning industry and a master-level artist, Huang Tuanzhong judged that there are not a few who "continue to tell financing stories", and all the burning of money that tells financing stories is harmful to enterprises, and they are all inflated data, and Huang Tuan's position should be encouraged!
Therefore, Xiaokang originally planned to burn 4 billion, but in the end, because someone was a villain in vain, he only burned 2 billion, and in the eyes of some people, it seems that it is a good thing to oppose Chu Yuanxi, and it is only the theater that has reduced the income.
Cinemas must and can only be friends! Why bother to affect the cooperation with cinemas in order to "save" the well-off?
In short, the money-burning model of well-off movie advertising is the first, and no one has done this, so it is impossible to evaluate, let alone predict. Everything is in a state of confusion, which also makes people with hearts powerless, and I don't know if the skills that want to attack Xiaokang will become a mouthful of milk, let alone hurt the data foundation of their online ticketing system.
Behind the tiger's eye is a penguin, this kind of thing even Ali Da Entertainment refuses to do, not to mention the penguin whose half life is built on the entertainment map? Da Wenyu was made a big prophecy by Huang Tuan Lao Wang, and it was given up by Ali to enter the countdown, giving people the impression of being dead and alive, and he didn't make any tricks on Taobao. How could the penguin let the tiger's eye destroy its future and sabotage its own entertainment strategy? This strategic territory is too big to protect it.
Jin Xu nagged and sprayed the results of his upward communication, Wang Bo was directly dumbfounded, he didn't expect that there were so many complicated and entangled ways behind him.
I only heard Jin Xu say: "Therefore, everything changes will not deviate from its origin." I've also figured it out, we're standing in the Yellow Tuan now, and there is no one in the country who can argue with us on the ground except Ali!
However, because he had been well-off, and had directly reported and dealt with Chu Yuanxi, Wang Bo felt that this was wrong, Chu Yuanxi's operation was too resolute!
Whether it's a hard-hitting shared arcade machine or a movie coin, there is no room for it, if you are either crazy, or you have full confidence. It is said that he has never done these two things, and the arcade subsidy is okay to say, although he has never eaten such pork, there are many similar pigs in the local life track of the Celestial Empire, where does his confidence come from when the movie burns money?
When he was puzzled, Jin Xu's report had already been written, and the importance of shared arcades for mobile payment was highlighted in the flowers, because it was close to the characteristics of "high frequency, rigid demand, and large crowd". Just need is a little bit worse, but under the influence of the new economy and new consumption, you can also sell feelings, and the use scenario is also very unique, even if it is not far from just need, in short, it is much stronger than shared charging treasure in the comparison of payment scenarios.
When Wang Bo saw it, he praised it all the time: "Okay, Dajinjin, I don't see why your level of writing reports is so high? Why don't you worry about not approving the funds when such a report is handed in? What do you think, you actually found a way to find a mobile payment?"
"Heh, it's not that Xiaokang has done this, I can always copy and paste, right? As long as the speed of copy and paste is fast enough, others will not know who is original and who is copy and paste. Jin Xu laughed heartily, and sighed leisurely after laughing: "As for the well-off company, too much emphasis is placed on the rule of man, and the corporate governance and system are not very effective, stupid and stupid." But Chu Yuanxi's grandson has a lot of crooked ideas, if we can recruit a person to do the plan, it will save trouble with so many ghost ideas from him. ”
Wang Bo laughed at the right time: "Hey, hey, let's call it defeating the well-off with the method of being well-off." It's a little exciting to think about!"
It's just that the communication of information is mutual, Jin Xu can see the movements of Xiaokang, and Liu Lu can also see the movements of Huang Tuan. Therefore, the news that the other party was ready to continue to increase firepower soon spread to Chu Yuanxi's side.
"Why aren't you in a hurry at all, Chu Yuanxi?" Liu Lu was in a hurry, so many rumors and rumors from the outside world would inevitably affect her emotions, the key is that the head of the analysis on people's Weibo is Tao, how to look at it makes sense. In other words, the movie may be blown up, and the higher the box office, the more it will be blown up, and in this case, it will escalate the money-burning war with the behemoth Huangtuan, can this work?
Chu Yuanxi unhurriedly read the valuable information copied by Liu Lu, raised his head, straightened his chest, picked up a document at hand and handed it to Liu Lu: "You don't care about finances, and you don't care about cash flow, that's why you're in a hurry." ”
Liu Lu picked it up and looked at it fixedly, and immediately sighed: "What is this?
"Look at the time and price. ”
"Uh-huh. Liu Lu nodded like a little chicken, then looked at it for a long time, put it down suspiciously, and asked, "Isn't the price down? What is this a good thing?"
When she saw Chu Yuanxi say this, it was obviously good news. But the price and time form a straight line with a negative slope, slightly down from the level. As a buyer, the price has fallen, what does this mean? Although the slope is very small, a slight decline is also a fall.
"You have to think about why it's falling? yes, I should actually show you the price list of the whole industry. ”
Chu Yuanxi smiled as he spoke, and threw out a form again, this time Liu Lu pondered a little taste, took it and compared it, and then found an amazing argument - it was the special well-off who single-handedly made the price trend of the cloud service of the country into a negative slope, and the chart was still slightly upward before the Spring Festival...... Slightly up to slightly downward, is a positive and negative relationship.
Cloud computing is the star of emerging industries in China, and as more and more enterprises move to the cloud, computing power has been in a state of slight short supply. Of course, this is also the reason why computing power buyers are becoming more and more picky and the procurement standards are getting higher and higher, and it should be said that the seller is in a dominant position in the supply and demand relationship of high-quality computing power. This is also the reason why so many people rush to launch new infrastructure, all kinds of Iaas are popular, aren't they all staring at this market that is in short supply?
What should we do if the economic strength is not strong? Buy some computing power services that are not so high-quality.
In this case, the price of the well-off leads the market, the price of the well-off falls first, and the market reacts and then falls, what does this performance mean? Liu Lu Huoran raised his head, swallowed a mouthful of air in his mouth, his cheeks bulged, and he felt incredible when he had something to ask!
"Do you mean...... How big are our recent cloud service shipments?"
Chu Yuanxi's face was strange: "Uh...... Big enough, big enough do you feel that something is wrong?"
"Huh, where?"
Chu Yuanxi smiled slightly: "You think, you yourself are in a hurry, why is Yuan Yuan not in a hurry? She is such a nonsense person, you haven't thought about it, you can't hear her blind call, there is a problem?"
Liu Lu lowered her head again and looked at her watch, and this time she saw something new. "That...... Is there any influence of the Spring Festival factor here?"
After speaking, she thought of a bunch of Zhiduoxing on Weibo giving advice to Xiaokang, and instructed Chu Yuanxi on how to get through the difficulties.
Chu Yuanxi said lightly: "Well, the outside world is currently interpreting it as the influence of the Spring Festival factor. ”
In fact, if it is the reason for the Spring Festival, it should be the broken line that the price has started to fall before the Spring Festival and the price has re-risen after the resumption of work. But the well-off chart is not, this line did not fall much before the Spring Festival, but from the day of the Spring Festival as the starting point began to fall, although the angle is very small but the fall is very resolute, after the rework there is no meaning to return to the upward.
Since the Spring Festival to today, it has not raised its head, and this special force is not the influence of the Spring Festival factor! And the whole market has a certain lag, but it is also gradually catching up, and there are only some fluctuations in the node of rework.
The output of Xiaokangyun's computing power, the transaction volume is not visible from the outside, even if you are a caring person, unless you go to the buyer's side to inquire one by one, you can only see the price. But this price is so unique, even people like Liu Lu, who are not familiar with cloud computing, thought that it was caused by a large increase in shipments, and the sudden increase in supply caused a reversal of the relationship between supply and demand.
Therefore, Xiaokang is really thanks to the Spring Festival file on "I Obey", otherwise others will perceive it quickly. Now that there is the Spring Festival factor as a cover, even if there is disharmony in the market, it is mainly disharmony for sellers, but the reason will not be found for a while.
In other words, new users who buy by movies...... These users have already started to make online money. Liu Lu put down the form incredulously, and after finishing speaking, he was also stunned, "Anyway, I've been busy recruiting people for franchise cities recently, and I haven't looked at any data, how does the retention rate of these new users compare with Douyin and the like?"
"That, do you want to compare it with other people's apps?" Chu Yuanxi's smile on his face didn't change today, "It's not fair to compare like this." Our new users basically have to go to the store, go to the store, show the ticket stub to the clerk, and operate under the guidance of the clerk in order to redeem the cash, do you understand?"
Liu Lu nodded and shook her head stupidly, still not understanding what was unfair.
I only heard Chu Yuanxi say: "Traditional mobile Internet products are all users who download the products to understand the products themselves, and delete them if they can't understand them." Some products also have to get some novice guidance and the like, otherwise the churn rate will be greater, you understand the biggest pain point of the mobile Internet, is a good APP, but no one teaches users by hand, lack of this education process.
Why are products like Douyin awesome? Because a dozen apps don't do anything, just play short videos. The basic operation is also simple, that is, up and down, left and right, and the cost of education is very low.
However, we are different, the first step for our new users is to go to the store, to take the initiative to receive education, the clerk is responsible for educating the user, how to compare with other APPs? You've been leading this for two years, why?"
Liu Lu suddenly realized!"I know, this time the new user arrives at the store, and the clerk teaches them how to make money online in the first step, right?"
The first step is to give people the ticket stub to buy things, and the second step is to recommend new users to try the feeling that they can make money by driving their mobile phones. Our new users come in and immediately turn into output, don't play with you any conversion cycle, the conversion cycle is, about three minutes, only three minutes you will fall in love with this software that can make money. Ah yes, this advertising slogan is good, and some people in the company have asked whether to invite Gu Zai to be the image spokesperson. ”
"Please. ”
"Hell, please! Our corporate image can't rely on "Legend of the Blue Moon". Do you want to control the user's mind?"
Chu Yuanxi said very proudly, well-off more than 4,000 directly-operated stores, store manager + more than 25,000 clerks, an order to go down like an arm, it is very simple to fully implement the management's grand ideas, and transmit the win-win method to users, especially new users, other mobile Internet companies must not be envious to death?
Liu Luxin said that our demon city is not the real version of the legend? She suddenly had a feeling of joy and convincing, and said in her heart, why is Chu Yuanxi so smart? Keeping users by making money must be the strongest way to retain. Even in the Tao, "You make money with your eldest brother" is better than other words.
"So, this is what it means that our well-off film industry will continue to step on the cloud industry after stepping on it?"
"No...... How is it possible?" Chu Yuanxi explained with a smile: "The market is dynamic, so is the relationship between supply and demand, the price of the well-off has fallen, and the distribution to users will naturally decrease, and the willingness of users to mine will of course become lower. Besides, new users have freshness, and suddenly discover a new continent with high activity, and when the heat passes, it will not be like this, it is all temporary.
And during the Spring Festival, the time structure of users is different from usual, and it will return to normalcy after the past. In short, it is not wrong to think that it is a Spring Festival factor, anyway, after the Spring Festival, the user scale will be stable. In addition, the price drop is also the reason why we are crazy to visit and sign orders, and recently cloud computing has opened up a lot of new customers. When the friends react, they will definitely fight back. ”
Liu Luxin said that this is true, otherwise, Ali said that I will smash 200 billion yuan in new infrastructure, Penguin said that I will smash 500 billion in new infrastructure, and Xiaokang said that I will spend billions of dollars and invite everyone to watch a movie to smash the jobs of the two of you. Does this sound like a word?
However, the problem she is worried about is definitely not a problem anymore, because the characteristic of Xiaokang Cloud is that the number of active users is proportional to the computing power output of cloud computing. With higher activity, it's simple financially.
Why is the price of cloud services falling? Because Xiaokang is eager to sign more contracts, there are cloud resources, there are price advantages, and there are many buyers, signing contracts is not a matter of course? After signing a big contract, these contracts can be used as collateral for banks for loans, this financial means Liu Lu still understands, for the sake of new infrastructure loans, a loan of one billion is not a matter of hand?
I only heard Chu Yuanxi say: "So, price war or something, just let your old colleagues play, there is no price war at all! We must make money by sharing arcade machines, not to mention subsidizing five cents, subsidizing eight cents and earning us, let's block the cloud again, follow casually, let them come over!"
Liu Lu stuck out his tongue and said in his heart that you can be enough to pit! People fight a price war by gritting their teeth, tightening their belts, and filling in real money...... Is Jin Xu fighting a price war with the bank?
In fact, Liu Lu has not deeply realized the degree of Xiaokangyun's popularity, and the reason why he was able to visit and sign orders was also the result of word-of-mouth fermentation. Otherwise, it is easy for new cloud users to sign up, and the B-end users who are already using cloud services are using their own cloud services well, and the migration cost is not low, so why should they change to Xiaokang Cloud?
In this way of edge computing, the density of the computing power source determines the experience of B-end users, and the density of a certain area is low, and the B-end demand of that area is high, so you have to remotely call computing power from other regions, which has no advantage compared with centralized data centers, but has disadvantages because of the efficiency of the block structure.
In addition, Cao Xiang's internal and external chain technology is very good, which lubricates the adjustment of computing power allocation, and the problem is also an internal cause.
In conclusion, in the cloud services industry, the average customer Net Promoter Score (NPS) is often used to measure user satisfaction and purchase intent. The general NPS of the industry is around 20%, but Xiaokang Cloud went up as soon as it launched NPS, and now it has more than 60%, which makes word-of-mouth form an intangible asset, which is the reason why Block Cloud can kill all sides.
Jin Xu can't see this situation, but if he can't see it, it doesn't mean that cloud service providers can't see it. Penguin itself is one of the largest cloud service providers in China, and Huang Tuanyun has a history of nearly eight years, although the technology and operation and maintenance have not been good, and the reputation has been hacked every day, in the end, it is also a veteran in the industry, and it is a force to be reckoned with in the domestic cloud service industry, and the response ability cannot be like a sloth.
Therefore, Jin Xu's flowery article was unexpectedly beaten back, and no matter how good it is, it is useless. Jin Xu had to call his supervisor with a confused face, but the other party said weakly: "Maintain the status quo first, keep the status quo, understand?"
"Why?
The other party suddenly shouted: "Don't fight! Don't fight, Xiaokang is still down-to-earth, and if you fight again, Xiaokang will spread wildly, and the price of cloud computing will fall again!"
Jin Xu was stunned for a long time before he figured out what was going on, and then said with an ugly face: "The well-off shared arcades are all mining machines?
"Time! We need time, do you understand? Alas, this is the group's strategy, you don't need to understand! The regiment is now not only lagging behind the well-off, but also lagging behind Ali!"
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Didn't I send a single chapter to explain it?,It's not more at noon or more at night.,The time is no longer fixed.。