Uchida doesn't understand the simple truth between entrepreneurs, he feels that the bend has been around for a long time, and if the previous ones are understood as greetings, the foreplay is long enough.

However, the islanders are particularly fond of using cryptic language and are very patient, and Uchida is no exception, so he first asks a very professional question. "Chu Jun, I found a phenomenon, when you are doing promotion, it seems that you don't want users to use WeChat Mini Programs at all? Why is this? You have developed Mini Programs, but you don't want people to use them? The cost of letting users download and use A is much higher than that of Mini Programs, right?"

"That's right, you're observing. Instead of talking to others, Chu Yuanxi may have to pretend to be a bility, but in front of 724, Zhuangbility has to pay a price, so he only said: "The applet is just a product of compromise." We spent so much effort to spend so much money on the membership system to promote, and we couldn't finally push them all to WeChat users, and WeChat didn't give me money. ”

Mini programs are an important scenario for WeChat to obtain active users, and it is also one of the most important links in the WeChat ecosystem, and the WeChat ecology is the best ecology in the world.

This is a mutually beneficial link with WeChat, and some are deeply involved, and are even allowed to place their own coupons through WeChat Pay. The user pays with the merchant, and then gets a coupon from the completely unrelated merchant B, so that the merchant B gets the user bonus.

However, enterprises with enough strength to cross the threshold have to make plans, because this mutual benefit is that the WeChat ecosystem provides a good environment, and the mini program provides users and active. Entrepreneurs can also deceive themselves by saying how many users the mini program has gained, just like how many Douyin users have been obtained by Baren Entertainment, but the user is the platform, not its own.

For a subversive person like Xiaokang in the future, he can't parasitize himself in the WeChat ecology, which is to put his head on the knife and die anytime and anywhere.

However, in the early stage, there was no Mini Program, and the difficulty of promotion was too poor, so the method he adopted was that the Mini Program did not have some of the benefits in A, so that users could enjoy the convenience of the Mini Program first, but the retained users were dragged away by the price factor.

However, Shinji Uchida has no concept of the WeChat ecology, and he has no personal feelings about the scruples that real entrepreneurs love and hate the WeChat ecology in their hearts, after all, 724 has no corresponding system for anxiety before this. What he cares about is Xiaokang's business model and growth data, and what he cares about is Xiaokang's procurement strength and SKU turnover, which is his business.

Patterns can be analyzed by observation, and data can be measured without the need for commercial espionage. Outsiders can't see the underlying data of the well-off, such as how many people have become members, but the payment, activity, single store income, etc. can be completely measured.

Especially in terms of supply chain and logistics, this is the strength of 724, and Shinji Uchida has been running all his life, but Xiaokang, a new company that has started a cross-border business, has done extremely professional and experience, which has really caused a shock in the relevant departments of 724.

The layman looks at the lively, the insider looks at the doorway, you must know that it is a new hand, even if it is a veteran, the experience is a little worse, or the work is not so meticulous, it is easy to have a logistics and supply chain "too strong" situation, anyone will throw money, but where is the "degree"? Not everyone knows.

But Xiaokang didn't, and the state of exertion was not too much or no less, which surprised Uchida, a real expert, so he began to be curious about Xiaokang.

In fact, this is also the reason why Chu Yuanxi said before that Milestone 4 is more difficult the more you go to the back. At the beginning stage, he himself was able to control all kinds of strength, because the route of the shop was the route paved by the original world, and the pit that should have been stepped on had already been stepped on, and it was enough to turn out the data of correcting mistakes and give a high-pressure command.

In the middle and late stages of development, there will definitely be a situation that is different from the original world, such as leasing Wang Yinyu's assets, which is not available in the original world, which must be adjusted on site, requiring the cooperation of the logistics and supply chain teams and continuous error correction, and Chu Yuanxi can no longer guarantee accuracy.

But Uchida can't see it for the time being, he can only see the control strength of Xiaokang like a precision instrument. As soon as the connoisseur stretched out his hand, he knew that Xiaokang was a magic trick, which made him carry out a lot of research and calculation, and then found that Xiaokang's membership system was extremely complex, but it was also very advanced, at least more advanced than the system currently used by 724, especially when dealing with "preferential" products.

This is a company that is well worth acquiring, especially when the well-off has not yet become big and the data has not exploded.

As for promotion and operation, there are many things that Uchida doesn't understand, including the free bicycles and the huge cost of paying for them, but that's not the point. The point is to acquire now, the user system that has been completed by Xiaokang can fully access the 724 huge store system, if you don't acquire it now, I'm afraid that Xiaokang will have a huge store system in another year, so how to collect?

If this is in an island country and you want to buy an island country enterprise, the chairman of 724 has no time to chat after coming, and he must say bluntly: I want to buy you.

But this is not an island country, Chairman Uchida has endured it for a long time, and at this time, when Chu Yuanxi finished blowing his membership system, he finally said the words that he had been planning for a long time: "Chu Jun, I am very interested in your membership system, no, I am very interested in the entire well-off, and I want to acquire the well-off." ”

Chu Yuanxi had some psychological preparation, but he really didn't expect it to be as direct as Shinji Uchida.

But this kind of thing is nothing polite, he raised his head, and hehe: "Mr. Uchida, you know that my goal is 300 billion valuation, right? I will not consider selling until this value is reached." ”

Uchida said you don't even want to hear about the offer? Actually, he also knows that it won't be that easy, unless you offer a very exciting price. So the M&A template he prepared was a tactical M&A with management incentives, but in Chu Yuanxi's brief upward motion, he found that needless to say, this condition that was good for the management or Chu Yuanxi personally was impossible to impress the other party.

With this realization, Uchida Shinji was also a little unhappy, but he still maintained the etiquette: "I understand your feelings, but Chu Jun, judging from my research, the plan you call Milestone 4 is very solid, but it is not particularly bright, and it is far from the scale of 300 billion, how long do you plan to achieve this goal? Icarus made wings out of wax and flew to the sun, I'm afraid he will never fly." ”

"It's fine. Chu Yuanxi continued, "I can't fly, capital will push me to fly." ”

In a sense, Uchida is right, Milestone 4 can't be like Milestone 6, which is a fireworks as soon as it is opened. Many users didn't even feel any difference between the start of Milestone 4 and the previous ones, except for the massive gift of ride tickets. The boredom of constant repetition is not a problem for front-line employees, because there are bonuses to motivate them, but it is a big test for those who look at the data.

But it is precisely because of this that you are now coming to me to talk about mergers and acquisitions, what kind of psychology do you have? Chu Yuanxi looked at Uchida with a look of unswerving, especially when talking about capital, he was a little unimpressed, and he didn't know whether he felt that he despised capital, or was he unhappy with his abuse of capital to blow bubbles?

This made him feel the existence of a generation gap. It's not the three-year generation gap, it's the generation gap between entrepreneurs. He glanced at Xiao Li, who hadn't spoken for a long time, and Xiao Li expressed surprise on his face. He doesn't seem to know that Uchida will propose to buy Xiaokang?

Thinking about it, Xiao Li and himself must be a generation of cognition of capital, thinking of this, Chu Yuanxi said: "What does Mr. Li think?"

Xiao Li held back for a long time and suddenly opened the conversation: "Capital? capital is the foaming agent of entrepreneurship, without capital to blow bubbles, it is difficult for any entrepreneurship to go to the verification step, and it will fail regardless of whether it is good or bad." ”

"But there are also many bad companies that package themselves in the bubble, and in the end it is nothing more than capital beating the drum and passing the flowers. Uchida continued to dismiss.

"You're choking, Mr. Uchida. And even if these bad companies are left, the corpses left behind are also the nourishment of new companies, the Internet bubble gave birth to the BAT triumvirate of our country, the bubble of the Hundred Regiment War raised Meituan, and the evolution of business is also the survival of the fittest. Chu Yuanxi said and was happy again, "But when it comes to the membership system, Xiaokang can provide services for other convenience store companies and provide one-stop membership system solutions, should Mr. Uchida consider it?"

"Nope. Shinji Uchida waved his hand, "We are already developing our own membership system and mobile app, and we at 724 are also professional in this regard." ”

He had a line written on his face - as if who wouldn't be able to develop an A?

But Chu Yuanxi felt that he was pedantic, a pedantic common to people in island countries. Because in the era of mobile Internet, the number of A development of island people is not good at all, compared with India and the universe, the younger brother of the whole era, where do you have the confidence that you can do it?

At this time, Xiao Li became eager, "Chu, in fact, I was also inspired by Xiaokang, and I also happened to plan to develop a membership system for my hotel system." ”

"Ah, you should have a ready-made one, right?" Chu Yuanxi was stunned, because he remembered that the OTO Group had already engaged in OTA in India, that is, online tourism, and there must be a very powerful A in this field, otherwise it would not be able to play.

Xiao Li looked helpless, "This system can be used in India, but in your country, I don't feel that it is very good, and it cannot meet the requirements of users in your country." Well-off A gave me a lot of inspiration and shock, I think it's quite powerful, many users didn't expect that A first thought of it for users. oto: If there is such a strong membership system, it will definitely make the data go up. ”

Xiao Li suddenly brought a little compliment, which also made Chu Yuanxi a little surprised, and replied: "It's just to inspire each other, in fact, I also borrowed the way of the OTO Pan Hotel." I didn't think that this would be okay before, but after seeing you buy out the hotel and then standardize the output management, I tried to order some small supermarket chains. ”

It's really not nonsense. The way to play OTO is to talk to the hotels, and then use the way to guarantee the hotel, decorate it by itself, manage it by itself, do its own revenue, and use standardization to reduce costs to improve efficiency, and the profit minus the guarantee and expenses is the gross profit.

This approach is certainly not the most profitable approach, but it is extremely efficient. The hotel saw that there was a guarantee, and I loved it at that time, the communication was very simple, and the contract was signed. Because of the improvement of hotel decoration and service level, customers' willingness to stay also increases, so a virtuous circle can be formed. It's just that compared with the sharing model, the profit is less, and the risk is larger, for Xiao Li, who is professional and confident enough in the field of hotel management, it is completely successful.

In the original world, when the well-off was in full swing, oto had just entered the Celestial Empire, and then Xiao Li hit a bag in his head, and the division mode couldn't run, and he didn't use the later high-risk and high-efficiency whole package play. Chu Yuanxi has no goal to learn from, and he is not a god, the key is money, the well-off in the original world is too tight, how can he play a game with higher risks and lower profits?

But now Chu Yuanxi not only dares to think but has already done it, because he has money in his hands, and Xiao Li has run through the hotel field, proving for everyone that this style of play is feasible. So he directly Wang Yinyu, and now the decoration has been completed and the room is being dried, and it will be open in a few days, and then the north and south will go forward, and try how efficient this way of relying on standardized management and process is output.

Ah Du has been silent, and he wants to laugh a little at this moment, because with his understanding of Chu Yuanxi, this exposition seems to be telling Xiao Li: Hold it back, I understand your set, isn't it standardized management?

And when Xiao Li heard this, he was a fuck in his heart, and he said that you guys are too fast to copy, right?

After adjusting his mood, he took a deep breath, filled his lungs, and then said emotionally: "Actually, the biggest problem I have encountered in your country is not myself, but the OTAs who beggar-thy-neighbor and are all blocking me. ”

Chu Yuanxi nodded deeply, and said in his heart that they blocked it in a timely manner! You must know that OTO has completed the counterattack from hotel management to OTA in India itself, with the help of huge hotel resources to develop members to encroach on OTA's territory, and the car is overturned after the car is overthrown, not to mention that this car is still driven by the same driver?

This is not a question of improving the bargaining power of OTAs after the formation of the hotel group, but the survival of the OTO Group, which operates a physical store, and this OTO Group wants to switch to online travel, and what should I do if I lack the reviews of UGC users as the underlying asset?

If it is not blocked, when the power of OTO rises, how can there be room for Ctrip's survival? This kind of subversive must be resolutely blocked!

After nodding, Chu Yuanxi said slowly: "Mr. Li's only problem is that there is a lack of direct access to potential users, and this entrance is now controlled by OTAs. I think you should fight head-on and do it with them! You are right to redo the user system, not only to do A, but also to be a platform, advertise, and OTAs to snatch the minds of users, and make it clear that the car and horse are the job. These OTAs are doing very badly now, but users don't have a choice, and it's very easy for you to make a good user experience to take users. ”

Xiao Li was suddenly very excited, and he couldn't wait to pounce on Chu Yuanxi's hand, and even his face turned ruddy, and said, "Chu, you see it too accurately! Can you help me?"

"You need ...... The Ba people will invest in you?" Chu Yuan Xixin said How should I refuse? I shouldn't have praised Xiao Li just now, just a little bit of praise. There are advantages and advantages, but the problem is that OTAs also have their advantages, and this advantage has become a barrier. It's not a big deal to watch the excitement yourself, and it's impossible to end up in person!

I saw Xiao Li's face look embarrassed, "Uh, no, no, investing in OTO is a very complicated issue." I want to ...... I hope you can accept my or Sun Dasheng's strategic investment, and we will give Xiaokang a very good valuation. ”

"Why?"

"In this way you have gained valuable money, and I can use it to the best of my ability, and I do not expect to buy it with gold or silver. ”

Chu Yuan Xixin said in his heart! Damn! You are too wild! If you change someone, you might believe it!

He asked with a very confused expression: "Well, why don't you advertise? Now that big data is so developed, the effect of intelligent recommendation is quite good." ”

"I have voted before, and the promotion effect is very average. Xiao Li Xin said that if you put on advertising, the most untechnical operation, you can casually stand up a national-level A, and your national-level applications should not be too many!

"And the effect of advertising is not the same as what I wanted. The promotion effect I hope to achieve is to repeatedly output advertisements to a certain group of people, change their cognition, achieve strong penetration, and then let them become seed users to achieve word-of-mouth communication. Instead of traditional advertising, it covers the whole area, but the penetration is not good. Especially those large-scale advertisements, saying how many people are covered, in fact, the data must be flashy. ”

As soon as this demand was mentioned, Ah Mu suddenly understood why Chu Yuanxi must be obsessed with creating a variety show by himself, and the reason must be the same. It's just that Chu Yuanxi is not satisfied with the information of the Ba people, and he has to open up the second coverage, and it is also the Ba people who make a move.

Damn! A huge foul mouth burst out in the dumb stomach, Chu Yuanxi, what is this Naba people?

I only listened to Xiao Li say emotionally: "I have basically watched the head self-media in your country, and there are very few people who have strong commercial attributes, entertainment attributes and key opinion leaders at the same time, and even if there are, they are concentrated in the field of public accounts, and there are almost no short videos." Only Ba Ren Entertainment perfectly meets all my needs. Chu, can you help me?"