There is a difference between the commercial attribute and the entertainment attribute, and it is even more contradictory with the KOL. But Chu Yuanxi's sense of existence is an outlier for the self-media of Ba Ren Entertainment. Originally, his sense of presence was very weak in the Ba people's self-media matrix, and in the early days, the sense of business was almost impossible because of Chu Yuanxi's deliberate avoidance, and the outstanding ones were entertainment and KOL attributes.

However, because his own social reputation is getting stronger and stronger, and the frequency of his appearance in self-media is also consciously increasing, the sense of business continues to improve.

Just like if people like Rebus and Jack Ma open self-media, even if they talk about martial arts every day, users will have a strong sense of business.

The question is, Chu Yuan Xixin said that the information of the Ba people is so awesome, do you know why? That's because this is what I need.

Do you know how much effort I wasted in order to adjust my account to this point? Do you know how much saliva I wasted in order to suppress Lu Yu's ambition to realize their business realization? Do you know how much business that Ba Ren Information should have done and how many things that were not of much significance to Ba Ren in order to achieve an ideal propaganda in order to be well-off?

This is all for the well-off, where did you get the face to let me use the booster of the well-off for you to use first? Even if there is no routine in it, it is absolutely impossible!

What's more, there are many routines in the war pitch, and it is definitely impossible for the well-off to accept any war pitch at present, and the Ba people, although theoretically can, are actually the rear of the well-off and must be stable. Will the Pakistani people be unstable? Not for the time being, but who can say for sure in the future? Especially when the well-off will need a large amount of financing in the future.

In fact, after selling the Ba Ren game, the money is definitely enough anyway, but the hearts of the people will be shaken when there is more money, which is also an inevitable process, not to mention that the founder group has basically never seen a lot of money, which is tens of billions. With the current structure of the Ba people, after the removal of the Demon Capital Silver Group and Li Jingfei, Chu Yuanxi still has the confidence to hold on to it even if he holds less than 50% of the shares, and Zhu Wei is stable in jumping, not to mention that Zhu Wei is unlikely to jump.

But to bring in a strategic investor of Sun Dasheng's level? I thank you! If you have no concept of a battle, you may be able to gain both people and money at that time, and your resource exchange business will be very good.

Thinking of this, Chu Yuanxi also said emotionally: "I am especially willing to help you, Mr. Li." It's great that someone can just change the state of this OTA to kill and exploit users!

Then, in Xiao Li's surprise, he continued: "Three years, at the latest three years, I will definitely help you." ”

Xiao Li's face is about to explode! A mouthful of blood is choked, and he said in his heart that in 3 years? I may be out of your country in 3 years! I may not be able to hold on for even a year!

With the previous rate of burning money, OTO can still insist, but to be a membership system, it will be converted into an OTA platform in the future, and a crucial soft standard is called "subsidized users". This is a subsidy for counterattacking Ctrip, how much money will it cost?

This is also the reason why Xiao Li is eyeing the information of Ba Ren, because online travel is a platform that users open very frequently. High-frequency heavy subsidy, low-frequency heavy promotion, online travel is more important than subsidizing users, the effect of promotion. If the promotion effect is good, the pressure on subsidies will drop a lot.

As for the Douyin advertising model, the mobile game purchase volume is suitable, the mobile game purchase volume can quickly see the cash flow collection, you can quickly get accurate data, as long as the cash flow is positive rolling, no matter how high the advertising unit price is, you can always buy and buy, spend more and earn more. But promoting an app is not the same thing at all.

Therefore, Xiao Li knows that he has developed his own membership system, and whether the tactics of transferring to OTA in the Celestial Empire based on hotels in the future will be adhered to depends entirely on Sun Dasheng's investment territory.

In fact, this is the beauty of the Internet. A company like OTO Group only has capital and no hotel assets, but relying on its unique business model, it can leverage the huge real estate of hotels across the country through billions of funds. This kind of leverage-like effect can not only make money, but also earn users, and it is a valuable offline traffic, and even turned into an online travel platform, so that the old platform that has been deeply involved in this field for more than ten years has to use the extreme method of blocking to suppress.

This set of ways to obtain user dividends to build a platform is really wonderful, and the extension value of the platform is too attractive. I think this is also the reason why Sun Dasheng is constantly optimistic about local life services and continues to invest money in Uber, Didi, Grabi, and OTO, right?

Dumb sat in the corner, seeing this unexpected scene, but his mind was already flying. Now, he finally understood what the Heavenly Sword Dragon Slayer Knife was, and even because of the accumulation of more than a year, he also had some new experiences and insights.

In particular, Xiaokang and OTO are simply alike! From a distance, the appearance is completely different, but the essence is completely the same. The foundation is O2O that operates physical stores, but one is self-operated, and the other is for resource integration and control, and the key is that members need to consume offline, but the essence is to pull online, forming the cornerstone of the Internet platform.

What OTO wants to do is a platform, and what Xiaokang does does not seem to be a platform, but in fact there is no difference. Although I don't know what kind of plane Chu Yuanxi's online content is going to do, since he has emphasized "online content" countless times, it is the platform attribute. In the field of mobile Internet, everything that emphasizes online content is a platform, and there is still a dumb sense of this point.

For the platform, the user is always the cornerstone of the platform, the user's activity determines the operation, and the operation determines the life and death of the platform.

Only after understanding this commonality did he understand the power of the Heavenly Sword Dragon Slayer. Self-media, in the hands of others, is to attract fans to gain traffic and attention, which are called popularity and are used to cash in cash. But here in Chu Yuanxi, the accumulation of popularity does not have to be turned into cash.

There are very few people who don't love cash, and Chu Yuanxi definitely loves it too, so why doesn't he turn his popularity into cash? Because he wants more and bigger.

According to the logic of the capital market, the value of cash can be amplified by multiplication through capital operation. It's like the question of whether it's a good thing for a company to have a lot of cash on its books, if it's just cash, then how much money is how much it should be, there is no premium, but if it is purchased as an asset, it can create new fluctuations. This is the reason why many companies buy assets at a premium to form goodwill, in order to achieve greater appreciation, and calculate the value according to how many times the price-earnings ratio.

Ah Mu has fully understood the gameplay that Chu Yuanxi is going to realize on the well-off, similar to the logic of capital, he wants to superimpose the popularity on the well-off life, multiply the assets, and let this huge popularity become the bottom layer that supports this asset.

"Brother Li should think the same way, right?" The dumb inner OS turned out the task that Xiao Li gave him. "What Brother Li wants most should be to use short videos to break through the monopoly situation of major online travel platforms, directly contact users through the shielding network, develop incremental customers with popular videos, and introduce their own OTA platform, so that it is very cost-effective to embark on the road of OTA. ”

Ah Mu can think calmly because his mentality is better, and he does not have Xiao Li's personal pain. Xiao Li, what he thinks is quite beautiful, but he doesn't have a matrix account for Ba Ren Entertainment......

There are many short videos in the Celestial Empire, but there are too few people who deeply understand the energy of short videos, and he himself only vaguely thought about how to use self-media when Chu Yuanxi pointed out the Heavenly Sword Dragon Slayer!

Manufacturing self-media is like the ancient swordsmith casting sword, the sword played by the ordinary swordsmith can blow the hair and sharpen the iron like mud, which is a good hand for e-commerce to bring goods and realize the traffic, Yitian Sword can sharpen this sword like mud, and can provide decisive services for a platform with a valuation of hundreds of billions of dollars, and even penetrate the iron curtain of hundreds of billions of platforms to reach users, and compete with small and fierce opponents.

But Chu Yuanxi's refusal is actually tantamount to a disguised refusal, and the implicit refusal is very resolute.

He looked at the expressions of the other three people in the room, and said in his heart, "You, you, are all thinking about good things, do you treat the old man as a fat sheep?

I saw Shinji Uchida tidy up his collar sleeves, took the lead in standing up, and said, "Chu Jun, then we won't bother you." You seem to have some preconceptions about us, but that's okay, they can be eliminated through healthy competition. ”

Chu Yuanxi hurriedly stood up: "You have seriously injured Mr. Uchida." I always have a lot of respect for 724. Ali and Goudong have educated the market and cultivated a good e-commerce environment, so Pinduoduo will be so smooth. The same is true for the well-off, without the predecessors cultivating users, the business of convenience stores would not be as good as it is today. ”

While saying beautiful words, Chu Yuanxi thought to himself, you really look at us well-off. On the generations of the rivers and lakes, Uchida is several generations higher than Chu Yuanxi, and on the status of the industry, 724 is the first place in this industry, and the so-called "healthy competition" Yunyun must be polite. Those who are qualified to make 724 take it seriously are the whole family and Lawson, as for Xiaokang, if they want to compete with them in an all-round way, it will take another two years.

His gaze turned and he saw that Xiao Li had quickly managed his expression and was about to leave. In fact, he hesitated just now, thinking about whether to give Xiao Li a suggestion, such as acquiring an official account like "Late Night Gallery", or "High Stationmaster". This official account was specially purchased for the introduction of female users to the mobile game "Out of the Mountains in Troubled Times", and then it has been operating but has no income, and now it can be resold to Xiao Li to make some money back.

I don't know if he, an Indian, can understand the female boxing of the Celestial Empire, although "Late Night Gallery" lacks short videos that can be used, but the official account focuses on female boxing, and the fan attribute is particularly suitable.

The three major hobbies of contemporary women's boxing are recognized as baking, traveling, and scolding men. Therefore, for OTO, the proportion of accurate users in the women's boxing tuba must be super high. And the official account itself can also hang videos, advertising is nothing more than the communication attribute of the official account is not as good as short video, the playback volume is poor, but more accurate.

Therefore, although "Midnight Gallery" is no longer able to compare with the Ba people in terms of the total number of effective users, the effect of the targeted demand for OTO is at least on the same order of magnitude and comparable.

But Chu Yuanxi changed his mind, why did he make such a good suggestion? Don't look at the current OTO and Xiaokang well water do not interfere with river water, but Xiao Li will become a strong enemy in the future, he is now a big man, and he is still a few breaths away.

What makes Chu Yuanxi jealous is that Xiao Li is too similar to himself in all aspects, so what about aggressiveness? Don't look at the OTO is in a predicament now, Chu Yuanxi asked himself, let himself go to India now to be a well-off, and have no relatives in a foreign country except for money, if he is surrounded by giants with an iron curtain, then it is not a matter of predicament, and he will definitely not be able to persevere.

I am relatively smooth now because the challenge is easy and difficult, I chose my home field, ran the track I am good at, and caught up with the policy dividend, so it is smooth. Xiao Li has done a good job in India, and the hotel has done it in reverse cannibalization, God knows who gave him the courage to run to my Great Celestial Dynasty to challenge the complex difficulty, Sun Dasheng?

Xiao Li's business management ability is absolutely top-notch, and now the challenge is complex and difficult, and the difference is the deep understanding of the users of the Celestial Empire, why do you want to accelerate his improvement in this area? Once he recovers from the predicament, will he be as aggressive as himself? After all, he is from Sun Dasheng's side, Sun Dasheng is obsessed with all local life services, and half of the investment is invested in local life.

On the contrary, it was the healthy competition of 724 that Chu Yuanxi didn't take it to heart, and when 724 really discovered the threat of the well-off, the socialization of the well-off should be formed, and the trajectory of the original world would not be much different. To say that there must be a difference, because this will 724 develop a membership system a lot earlier, but like 724 is such a large volume, how difficult it is to adjust the direction, and the well-off is enough to be invincible.

However, the surprise brought by Xiao Li today still made Chu Yuanxi feel that he seemed to be a little carried away before, and bility like "Heavenly Sword and Dragon Slayer Knife" in ChinaJoy interviews should not be pretended. I thought that no one could understand what he said, but he didn't expect Xiao Li to be his "confidant".

But it's not surprising if you think about it, compared to Xiaokang's business where you can reach customers by opening the door, OTAs are hungry for channels that directly reach users, Xiao Li must be thinking about how to get customers every day, how to stimulate users to generate UGC content, but his own zhuangbility was also seen by him.

The advantage of private domain traffic is that the controller of the traffic can push the material to the user according to his own ideas as he wants, as long as he does not break the law, he does not have to worry about anything, and no giant can block it. This is also the reason why a lot of false advertisements are rampant in private domain traffic.

Specific to high-quality and tonally suitable self-media, not only has a high conversion rate and low customer acquisition cost, but the key is that the penetration of KOL endorsement is large, which can effectively establish brand impression, which has little effect on old brands, but is very effective for new brands.

Especially for platforms that use UGC comments as the underlying asset, self-media has an irreplaceable advantage over advertising, that is, it can engage in activities and directly mobilize users to submit UGC content through cash or rewards, which is an effect that advertising can never achieve.

For example, last year, Cellular Travel, which was stabbed by an official account explosion, was crazy about advertising during the World Cup, and I don't know how much the advertising cost was, but is it useful? It can be seen that no matter how much advertising budget is there, it can't be transformed into UGC content, let alone stimulate word-of-mouth to improve word-of-mouth, but the dragon slayer knife can be waved out.

Chu Yuanxi has been waiting for a long time to wield the dragon slaying knife, and after all the first-tier cities have spread their storefronts, the treasure knife will be unsheathed and cut people.

What he didn't know was that he didn't recommend "Late Night Gallery" to others, but in fact, someone had already set his sights on this public account matrix. His arsenic and my honey, "Late Night Gallery" is also a female boxer with KOL attributes, its user value is more general if it is used to monetize for advertising, at most it is to advocate new consumerism and stimulate the user's desire to buy, but it is very valuable in the eyes of special people who understand the characteristics of the Celestial Empire, because it can also be "empowered".

Therefore, on the Saturday of September 14, taking advantage of the weekend break, Zheng Tong came to Huayun Fund, where the hunters who were preparing to hunt were waiting to listen to his face-to-face report.

This ultra-small private equity fund gives him a very strange feeling, which is completely different from the imaginary fund company, not because the office building is too simple, nor because the office area is too small, there is always a feeling of inexplicability.

The people waiting for him here are Lei Siyun, the CEO of Huayun Fund, and then his boss Hong Xing and the former king of the live broadcast industry. There is also a fat man next to these people, with a very rare watermelon head.

He knew that this person's name was Geng Bin, and he was also engaged in an official account, and he was the mastermind of this conspiracy.

When Zheng Tong came in, they were chatting happily, and when they saw Zheng Tong, Lei Siyun suddenly smiled: "How is it this week?

"Have you gained Fang Shiling's trust?" Hong Xing asked his little brother more directly. This time, he didn't even bring a black mouth, and the black mouth didn't know why Zheng Tong left, which shows that the most important thing about commercial espionage is confidentiality.

Zheng Tong smiled: "I was introduced by Yin Ling, and Yin Ling also blackmailed her for a French meal, why doesn't she trust me? It's just that her situation is so bad, I think I will hang up if I don't mess with her." ”