After the end of the morning agenda and a sumptuous buffet at lunch, the summit forum in the afternoon will enter the on-site discussion and interactive exchange session, which is also the link that all participants are most concerned about.

In this session, the moderator will invite well-known entrepreneurs in today's Chinese Internet industry to discuss some of the most noteworthy topics of information economy.

At the same time, in order to increase the interactivity of the scene, everyone present has the opportunity to communicate and express their opinions.

The national information economy summit forum, this year is the third session, from the situation of the previous two sessions, the atmosphere of on-site interaction and exchange is active, often burst out a lot of novel ideas, through the collision between different views, to enrich the theory of information economy, increase the vision of the people has great benefits.

Therefore, at the third summit forum, the time of the interactive exchange session was also greatly extended, occupying a whole afternoon, which was the longest in the previous summit forums.

In the afternoon forum, the organizers also made adjustments to the venue, adding 200 seats, and it can be said that the afternoon forum is more lively and exciting than the morning.

The first topic of discussion in the afternoon was "Exploration of the Development Model and Monetization Path of Internet Companies".

This topic hits the biggest dilemma facing Internet companies today, so it has attracted everyone's attention.

The essence of Internet companies is different from other companies, that is, Internet companies do not directly manufacture products, and all business is realized through the virtual environment of the network, which causes the operation mode of Internet companies to be different from traditional companies.

In 2001, many people who transformed into Internet entrepreneurship saw the huge potential of the Internet industry, but they never understood the essential difference between it and traditional companies, so it led to a large number of entrepreneurial failures.

It can be said that Internet entrepreneurship is a high-risk entrepreneurship that lives and dies quickly, which also makes entrepreneurs in this field feel general anxiety.

Many Internet company entrepreneurs who came to the conference hoped to gain inspiration through the afternoon exchanges and discussions to provide assistance for their Internet entrepreneurship.

The spotlight hit the center of the venue, the rhythm of music sounded, and Lu Jin, dressed in a black suit, took the lead.

In addition to the host Lu Jin, Luo Dajiang, the founder of Julong.com, Huang Youde, the chairman of Wandu Search, Zhong Jinlan, the co-founder and CEO of Yiyuan Games, and Li Zhengxiang, the president of Jupiter Antivirus Software, and many other Internet company bigwigs came to the stage.

There was applause, and everyone sat down and began to discuss the first topic together.

"Ladies and gentlemen, we will now enter the interactive session. As we all know, Internet companies are fundamentally different from traditional companies, offline Internet companies are just a few computers, a few desks and chairs, but online, they can create a world. "However, it is precisely because of these characteristics of Internet companies that the Internet industry has become a blank area in the field of cognition, and it is difficult for us to guide Internet companies on how to develop and how to monetize online resources into cash flow and assets through past experience." Today, the first topic of our forum is to discuss this issue. ”

Many of the participants in this information economy summit forum are veterans engaged in the Internet industry, and some are engaged in the Internet supporting industry, whether it is hardware, software or websites, everyone is very interested in this issue.

Next to Li Feng, Long Yu simply pricked up his ears, his express car navigation network is facing the problem of difficulty in monetization, which directly leads to the slow growth of the company, and the new business is completely unable to get up.

"So let me talk about it first, and I'll talk about how Internet companies can monetize. Huang Youde, chairman of Wandu Search, picked up the microphone, "This is also the problem that we have been facing in Wandu Search, as we all know, our Wandu Search is a search engine company, although the user traffic is huge, but they just use our Wandu as a transit station, through search into the website they want to go to." Wandu's role is only a traffic node, not a destination of traffic. Therefore, the traditional traffic monetization model does not work well in Wandu. ”

"Do you think that traffic monetization is not the best model for Internet monetization, and there are new monetization models?" asked the moderator, Lu Jin.

"Yes, what I've been thinking about recently is how to abandon the traffic monetization model and look for enterprise monetization and customer monetization models, which in the final analysis, are user monetization models. Huang Youde said.

"I understand Mr. Huang, we have also done some discussions, what he said about the user monetization model, is based on Wandu search, to provide a set of paid search mode, that is, to change Wandu's role from a single transfer station, into a service terminal. What information services do users want, we provide them by paying for them. Zhong Jinlu continued.

"Mr. Zhong is right, but not entirely. Huang Youde added, "What we have been thinking about is the problem of user stickiness, and if we lose user stickiness, our monetization ability will be weak." But how to improve user stickiness, we have to think about where the user's needs are, we need to be a terminal, not a relay station, so that after the user comes in, he feels that he doesn't need to go out, and there are enough services here. ”

Everyone at the scene listened carefully, and these bigwigs who stood at the forefront of the Internet did see farther and stand taller than those present.

Even a future e-commerce godfather like Long Yu can only obediently listen to the teachings of these bigwigs now.

Li Feng is different, in his ears, some of the bigwigs' cognitions are outdated, and some theories have even been proven wrong in the end.

After about ten minutes of discussion, the host Lu Jin said: "Let's enter the on-site exchange session, we have outstanding Internet entrepreneurs from all over the country today, as well as people engaged in Internet research, presumably Crouching Tiger, Hidden Dragon, I hope you will actively communicate and express your insights." ”

Sure enough, a few people raised their hands at the scene, and the host handed the microphone to the audience.

I have to say that the level of these audiences is still significantly worse than the Internet bigwigs on the stage, and the topic is not on the point at all, and everyone is not interested in listening to it.

Three viewers in a row expressed their opinions, and even the host's expression was a little embarrassed, and it seemed that a few speakers who were not up to grade were invited.

Just as the host was about to end the first topic, Li Feng decided to educate the current group of Internet practitioners and improve everyone's overall cognitive level, which may drive the industry to develop better and faster, so he took the topic from the staff and stood up.

"I'm here to make a statement. Li Feng Zhengsheng said, "The essential difference between the Internet industry and the traditional industry is that the Internet industry does not produce physical products, and its advantage lies in the online data-driven model to the offline leadership, that is to say, all industries in the introduction of the 'Internet' factor, its model itself will undergo profound changes, the role of the Internet is to restart and reconstruct the new model, so that the entire organizational system development deconstruction and reorganization." ”

Li Feng's simple words immediately attracted the attention of several bigwigs on the stage.

These bigwigs are all powerful figures in the Internet industry, and they are naturally well-informed, so when they hear it, they feel that Li Feng's statement is not ordinary, and behind Li Feng's rhetoric just now, there may be a new set of Internet business logic.

And what interests the bigwigs the most is, of course, this new set of business logic that they have not yet discovered.