The success of Farmer Beverage is by no means accidental, it can quickly rise to become the absolute leader in the low-end market of pure water, and it has its real uniqueness. Every plan in its early stage made people applaud. In all pure water, emphasizing their own purity, emphasizing the processing technology, its sentence: we do not produce water, we are the porters of nature, and suddenly killed other brands. Including his farmer's orchard advertisement, shake it before drinking, and now, it is still a classic idea.

Lin Shengnan hugged the pillow and couldn't laugh on the sofa. She had never seen such an advertisement, which was funny and at the same time, but also able to highlight the key points in a new way.

He knew that after the three advertising cases were launched on the market, the effect should not be bad, but the results were a little better than he expected.

Wei Ran is one of the first people in China to do food supply chain business, his vision is unique, when Jianlibao was not famous, he bet on the right Bao, in Hangzhou City to do Jianlibao agent, the results proved that his choice was completely correct, Jianlibao with a magical speed, rapid rise, but also let his business do well. During this time, he also heard some rumors, there were some internal problems in Jianlibao, he was not as optimistic as other dealers, thinking that no matter how it changed, the goods should be sold.

For an enterprise, external competition can never be faster than internal division and disintegration. During this time, Coke and Pepsi also contacted him one after another, hoping that he would give up Jianlibao and become their regional agent. But he gave up after two contacts, on the one hand, he couldn't let go of the knot in his happiness, thinking that by doing so, he was helping foreigners make money, and before the liberation, it was a traitor to the enemy, which made it difficult for him to accept as a soldier.

On the other hand, he was fed up with their condescending posture, and when he spoke, he made people feel that they were superior. (In the early 90s, I didn't need to popularize the treatment of foreigners in the country; so at that time, employees working in foreign companies also felt that they were superior.) Moreover, foreign companies have just entered China, and the management is basically foreigners. ）

Distraught, when he saw Fengshang's advertisement, he immediately realized that this was a business opportunity, and this drink would definitely become the second Jianlibao, or even surpass Jianlibao. Because Fengshang is a pure private enterprise, there is also Fengyun behind Fengshang, which has strong capital.

He was a decisive person, but after watching the advertisement for a day, he didn't find a call to attract investment in the back and forth between the provincial and central stations. It's hard for him to understand, it is said that the advertisement is to quickly attract investment, and this does not even leave a contact information, what does it mean?

I went to Jiale, which was not far from my home, to inquire, and the reply I got was that Fengshang would not attract investment for the time being. He didn't give up and ran to Mosang, and the reply he got was the same.

He thought that he couldn't wait, and the daylily would be cold if he waited. In this world, there are too many smart people, and when Fengshang starts to attract large-scale investment, it is estimated that there will be no dishes for him. found his cousin, a staff member of the Hangzhou City Office, who had an acquaintance in the H Provincial Office, and asked him to inquire, but the other party's reply was also unclear, saying that he would help him ask about the situation.

Lao Liu was also quite interesting during this time, he copied one of the three advertisements and brought them to Hong Kong. I also found a professional to watch it, and the result was that the advertising company that can write the middle two advertising cases will become a big name in the industry. Hearing these words, he also smiled silently, but his heart was also happy, he did not choose the wrong partner, too talented, too thoughtful, with such a person, it seems that his mainland market expansion is much easier. He also thought that the company that co-owned with Yi Shaofeng might usher in a new peak in his career.

He copied a lot of these three advertisements and gave them to his friends in the industry, and the feedback was that the ads were too fun, and he also sent some to his fans, and indirectly promoted Fengshang in this area.

On Saturday, a week after the ad was launched, Mr. Ma called him over with a phone call. Seeing Leader Ma looking at him with a smile, he was obviously in a good mood.

"You can really toss, when you said you wanted to build a beverage factory, I thought you would be like Jianlibao, step by step development, but now the finished product has not produced a bottle, it has made the city full of wind and rain, no, it is the national wind and rain. ”

Leader Ma's words were obviously commendable. Province H has shown his face in front of the people of the whole country, and as a member of Province H, he is of course honored.

"Leader, a small fight is not suitable for Fengyun now, and the market environment does not allow me to develop step by step. It is necessary to form a brand at the fastest speed and feedback to the market in order to grasp a trace of opportunity. ”

"Okay, I don't understand that. However, what does it mean that your advertising is loud all over the world, but it does not attract investment. I have several friends from other provinces, and the phone calls have come to me, and I'm still annoyed?"

Although he said that he was annoyed, he obviously had a smile on his face.

"Leader, you are happy troubles. ”

He took a moment to go through his thoughts. The leader instructed that the brand publicity and regional publicity must be closely combined. Yes, it means that you don't patronize and promote your peak, but also promote H Province, telling everyone that this is a good place, suitable for investment, suitable for living, suitable for retirement, in short, suitable for everything.

An unexpected big event happened, as more and more people saw the advertisement of the big-eyed little girl, there was a wind of donations from top to bottom across the country.

The first half of the article details a series of encouraging policies promulgated by the state in order to stimulate the vitality of the private economy since the reform and opening up. At the end of the article, it emphasizes the moral bottom line that the current private business owners should adhere to, as well as the social responsibility to be shouldered, and exemplifies the social role played by Fengshang's advertisement.

It's a real hammer, and Feng Shang's sense of presence this time is a bit big. Because the daily newspaper is the vane of propaganda, TV stations and paper media around the country have also followed the report, and for a time the peak was in the limelight.

Similarly, with the report of the People's Daily Daily, some people with a little ability, when they saw the Fengshang advertisement, thought that they would also join in it, but now that they recognize the situation, they have also died down.

As things got worse, the newspaper ran a bulletin board about Feng Shang's content: A letter to food distributors across the country.