Friday, March 21, 2010, it was cloudy and cold.

Today is the day of the discount promotion of Aurora brand women's clothing on Youkera station, and in the past two weeks, the two parties have continued to release the news of this cooperation to consumers.

Both Aurora and Uke have a certain fixed user group, and they are separated from each other according to the scale of consumption power, and do not overlap.

Therefore, for Aurora, it can use Youke to expand brand awareness downward and stabilize the high-end brand image, and from an economic point of view, this discounted sale is not a loss.

For Youke, you can use Aurora's high-end brand image to continue to improve the high quality of Youke and distinguish it from the public opinion trend of Vancl.

As the saying goes, women and children make the best money, especially when it comes to discounts, and the only thing that can stop them from spending is poverty.

Wen Xiaoguang went to the company early in the morning, in fact, there was not much he could do by this time, and what he was most concerned about was that the website could not be paralyzed, and a large number of people would rush in at the peak.

So this morning, he just went back and forth, and he was indeed a little idle...... With Li Wenbo in charge, it is impossible to say that there is something unprepared at this time, then someone will definitely be scolded to death.

Friends around him are also texting him,

Bai Qinqin said that she had mobilized a lot of female classmates to wait for the 12 o'clock rush to buy, and many people knew for the first time that there was a Youkeliang station.

This wave of attention has also boosted the sales volume of other brands of Youke, and the specific increase is still being counted, but according to estimates, it should not be less than 10 million to 12 million in scale.

The whole company was in a state of excitement, and Wen Xiaoguang tried to keep his calm as much as possible...... Then I went all the way to Chen Bei's technical department......

Chen Bei was very nervous.

Li Wenbo and Fu Youxuan were looking for him everywhere, the former was an old fritter, calmer than him, "Are you nervous?"

Wen Xiaoguang said: "I'm not nervous. ”

"Well, I just went to see the sales of our own products, and the number of orders was significantly higher than the previous period. So Mr. Fu and I both thought of a plan......"

"Well, let's talk about it in the office. ”

Fu Youxuan even had documents, she handed them to Wen Xiaoguang's desk, "I'm just an idea, Mr. Li is more experienced, let me write a specific plan."

This is Li Wenbo's style, the execution is higher than bragging, no matter how good it is, it is better to give a plan.

Li Wenbo sat down and frowned and said seriously: "The basic idea is that if this time is a big success, we can make it a case. ”

Wen Xiaoguang only looked at the beginning and understood: "The special sale website itself is an innovative model of e-commerce, and there is nothing wrong with Xuan and your thinking, especially in the product categories of clothing, beauty, mother and child, and home." The so-called brand-name discounts, limited-time rush purchases, and genuine product guarantees, these twelve words can support a medium-sized e-commerce, provided that you do a good job. ”

"Famous brand discounts, limited-time rush purchases, and genuine product guarantees......" Li Wenbo was stunned, and glanced at Fu and Xuan, they just had an idea, and he had already said the essence so concisely.

Sometimes outsiders come and see the boss foolishly, and they may be contemptuous, but they themselves will not.

There are too many times, too many such details, Wen Xiaoguang can always point it out.

Li Wenbo's experience is deeper, just like just now, he just said the beginning, and he listed the overall logic behind it.

"So what I mean by that is that Aurora is a success story, and it is also very beneficial to cooperate with other brands. ”

Regarding this point, Wen Xiaoguang and Youke had not deliberately prepared to make a 'case' before.

He said: "From an economic point of view, it is possible, even if it is difficult to operate, but those big brands are not easy to deal with, as long as they are cheeky, the problem is that if we stand from a higher perspective, ......"

"The message that a company conveys to customers should be as simple and simple as possible, and the mission of Uke is to make high-quality public products, this kind of activity is okay once or twice, or it is okay to cooperate with several companies on a fixed basis, to a certain extent, we will be on the same level as them, but if a large number of special sales, it will produce at least two problems. ”

Wen Xiaoguang raised his index finger, "The first is that our own brand will become less and less important, and second, customers will be confused about our positioning, and even one day we will not know whether we are a good product, or just run a platform for other brands." To put it simply, if our website is a series of high-end brands, then consumers will naturally think ...... Uke is a foil, isn't this equivalent to the brand worth more than one billion that we have built up for ourselves...... Is it going to be lowered?"

Fu Youxuan blinked, and a different color flashed in his eyes, "I thought you ignored it for some reason, but I didn't expect you to think about it completely." ”

"You're busier than I am, and you don't have time to think about it. Wen Xiaoguang found a reason.

But in fact, Li Wenbo knows that this is not the case, when Fu Youxuan said this to him, he may think more about how much growth the sales data in front of him will get, how much profit will be made, and how much to expand the company's business scale.

But Wen Xiaoguang obviously jumped out of this layer......

Therefore, he prefers to divide the distinction between short-sightedness and foresight...... Although he is reluctant to admit it.

Wen Xiaoguang left this plan, "I believe that He Xuan will definitely do a good job of the plan, but don't mention it in the future." ”

Li Wenbo pushed away the chair and stood up, "I'll go and get busy first." ”

Fu Youxuan was about to leave, but was stopped.

Wen Xiaoguang touched his chin, he was just thinking of something in a panic, "I saw something called 'Bitcoin' on the Internet before, I want to buy a few, do you know how to buy it?"

"Bitcoin?" Fu Youxuan should know, "Is it that virtual currency?

Wen Xiaoguang didn't expect this thing, but in his mind, there was always a memory picture of a tutor regretting that he didn't buy a few when he was a graduate student.

"I've heard people say I want to buy a few to play with. ”

Fu Youxuan didn't think too much, "In the name of the individual or in the name of the company?"

"In my own name. ”

"Okay, I'll look back and study, it seems that there is no trading platform that can be accessed normally in China, and Coinbase abroad can, but the purchase of digital currency requires a 'wallet', and Coinbase will provide a soft package, do you want to use that?"

Wen Xiaoguang still has a little research and knows some, but he doesn't know how to buy it, "I don't want that, I want to use a hardware wallet to store the private key." ”

Hardware devices can be disconnected from the Internet, and no matter how awesome hackers are, there is no way to get things that are not connected to the Internet.

Fu Youxuan had the impression that the price of that currency was not expensive at all, so he didn't think too much, "Okay, I'll do this." ”

It's just an unexpected episode, Wen Xiaoguang doesn't think there's anything wrong, it's not that there are no lucky people who have made a fortune in the future, at least he has met it, what can you say about people? And he didn't think about buying a lot.

11:30 p.m.

He Yating got out of class, like many girls, today she is also waiting for Aurora's sale, just three days ago, Xue Yi also discussed with her about this Youke event, what do they buy, but it......

gave the damn second landlord a hand,

A memory that will never be forgotten for a lifetime.

So now He Yating is the only one left, and the website has been boarded, "Xueyi, are you really not reading it at all?"

Xue Yi shook her head, she is not interested in this now, even if she can't afford it, she is interested in other things, such as the young boss who could buy a house in the Nanguo Mansion last night.

"Hey, Yating, you said yesterday that person is the boss, so what kind of company is he?"

"You ......" He Yating paused.

"Huh, what's wrong with me?"

He Yating praised her once, "You have this question...... Gave me a reason to text him! I'll ask now!"

Xueyi: "......"

He Yating didn't say a word and started to edit the text message, Wen Xiaoguang is also very idle now, so the reply is very fast, just four words: Youke Liangpin.

"Ah, on purpose, right? Does he know that I'm logging on to this website?" He Yating always felt strange when she saw this answer, "Xue Yi, look." ”

The two looked at each other, looked at their phones, and then looked at their computer websites......