Chapter 577: Headache, not enough capacity

When Chen Hongjun and Ding Haijun were thinking about how to "pit" Chen Geng, Chen Geng was also having a headache for some things......

"Sir, we now have more than 30,000 orders for various models, and if this trend continues, we will have more than 5......0,000 orders in two months," said Jack Welch looked at Chen Geng excitedly and helplessly: "You have to think of a way." ”

The excitement is due to the fact that with the launch of several new cars that are popular with consumers, AMC's new car sales are rising and its market share is increasing;

Helplessly, seeing the number of orders accumulated in his hands more and more, but where is the company's production capacity, the production capacity can not be further improved, and the new Mexican factory will not be put into use for at least 30 months, and there is no way to digest all these orders, what should I do?

Chen Geng couldn't help but rub his temples: those customers who placed orders will not be waiting there without complaint, if this problem cannot be solved as soon as possible, once the waiting time is too long and the customer loses patience, they may cancel the order...... That's a lot of money!

Headache.

What to do?

It's just that at the same time as he has a headache, Chen Geng is a little happy in his heart: how long has it been since he took over AMC, and he has gone from worrying about serious underproduction so quickly to worrying about insufficient production capacity now...... This kind of happiness is probably what the former directors of AMC want the most, right?

After a moment of silence, Chen Geng asked Jack Welch: "I remember that you said in your previous report that we now have a monthly production capacity gap of 5,000 vehicles, and as the market and consumers recognize us more and more, you expect that if the current production capacity scale remains unchanged, our monthly production capacity gap will likely reach 8,000 vehicles in six months, right?"

"Yes. Jack Welch immediately responded.

"In other words, if we add the three new cars we are going to launch next, there will be a monthly production capacity gap of at least 20,000 units?"

Jack Welch was a little surprised: "Do you think those three new cars can reach 12,000 monthly sales?"

Yes, Jack Welch knows a lot about the company's next three new cars, a full-size SUV, a full-size pickup truck and a large MPV, for these three products from his own boss, Jack Welch has full confidence, but in any case, the boss actually thinks that these three are not cheap in any case can reach 12,000 monthly sales?

Chen Geng said that he could actually be more optimistic: "I think this number can be doubled in a year." ”

“......”

Jack Welch doesn't know what to say, and although he admits that his boss's talent for automotive design can only be described as rebellious, aren't you a little too optimistic?

It's easy to flash your tongue when the wind is strong.

It's just that he can't say anything to refute it.

It's not that he doesn't dare to say it, it's that he has been slapped in the face too many times, once or twice, so many times after being slapped in the face, when his judgment is inconsistent with the boss's judgment, Jack Welch has now formed a conditioned reflex: probably, maybe, maybe there is something wrong with my judgment?

For example, now, when Chen Geng said that the monthly sales of these three new cars are expected to reach 24,000 units one year after they are launched, Jack Welch hesitated, and finally decided to trust the boss's judgment for the time being, but then the question also came: "So you think that in a year, our production capacity gap will be about 33,000 units?"

"It's between 3.3 and 35,000 units," Chen corrected, "that is, in the next six months, we must add an additional 20,000 units per month, and in the next 18 months, we must add 35,000 units per month." ”

Jack Welch: "But our production line is close to full capacity......

Chen Geng: "......"

This is the biggest headache for the two, their own products are not worried, but the expansion speed of production capacity can't keep up, what do you say?

"Is it possible...... Let the people of Dongying do the OEM for us?" Jack Welch tentatively said his thoughts.

During this period of time, Jack Welch is racking his brains to figure out any increase in production capacity, and in the case that it takes time to build a new factory, in Jack Welch's view, it is a good choice to let Dongying car companies, which have been OEM miata sports cars for AMC, for themselves.

The reason for Jack Welch's hesitation is that although AMC's cooperation with Toyota and Mazda seems to be pleasant, it seems that his boss has always been inexplicably hostile to the Dongying people, and he is not sure whether Mr. Fernandez will agree to his proposal.

In fact, before this, Chen Geng also thought about letting Toyota and Mazda help AMC OEM, because of the previous happy cooperative relationship, Chen Geng also considered handing over this part of the extra orders to Dongying car companies to produce, but the problem is that not to mention that Japanese car companies during this period are in a period of rapid expansion, how much production capacity can they OEM for themselves, even if they have enough production capacity, Chen Geng is not willing to use his own money to feed these small Japan.

At this moment, Jack Welch talked about it, Chen Geng pondered for a while, and finally nodded: "Yes, you go and talk to the Dongying people, see their meaning and OEM requirements, if they have enough sincerity on their side, we can share a part of the production capacity for them, but if the Dongying people take this opportunity to make some excessive demands......"

"Impossible, right? The cooperation between us and Dongying enterprises has always been very pleasant," Jack Welch was a little surprised by Chen Geng's words: "Do you think Dongying people will take this opportunity to put forward some excessive conditions?"

"Well, it's very likely. Chen Geng nodded.

Jack Welch didn't believe it, he felt that his boss was exaggerating, Dongying people were very well-behaved and polite, and he had always been very polite to AMC, how could he take this opportunity to make excessive demands? But he wisely didn't say anything...... After you negotiate the OEM contract, the results will prove you right.

"The amount of foundry that can be freed up for us by Dongying will not be much, I don't think it will exceed 50%, as for the remaining capacity gap......" Chen Geng looked at Jack Welch and said, "Do you think it is possible for us to rent two Ford factories?"

"Rent a Ford factory?!"

Jack Welch was so frightened by his boss's whimsical idea that he was a little unremarkable: "This, this, this, this...... How is that possible?"

Yes, as the CEO of AMC, Jack Welch is well aware of Ford's situation: since the outbreak of the oil crisis, Ford's situation has been similar to that of General Motors, and its market share has been declining year by year, according to the situation just announced by Ford Motor this month, Ford's operating rate last month hit a new low in the last 20 years: less than 53%.

Ford's current situation is indeed a bit miserable, but as the boss often says, a skinny camel is bigger than a horse, as North America, but also the world's second largest automaker, Ford is willing to OEM AMC?

Ford car shameless?

Mr. Bill Ford is shameless?!

"Let's try it," Chen Geng shook his teeth: "It's a matter of human scolding, and I don't want to see General Motors too much." ”

“......”

Jack Welch was speechless: Are you still thinking about the bet you made with Roger Smith?

But it doesn't matter, since the boss is willing to take the initiative, what else can he say? He nodded: "I'm waiting for your good news." ”

........................

"Sir, Mr. Fernandez's assistant, Miss Kelly Hicks, just called......"

"Wait a minute," Henry Ford interrupted the secretary who came in to report to him, "that Fernandez from AMC?"

"Yes, it's that Fernandez. The secretary immediately nodded, and at the same time added in his heart: it is the same Fernandez who designed the pickup for us.

Henry Fort nodded, "You go on." ”

"Miss Kelly Hicks called and said that Mr. Fernandez would like to be able to visit you in the near future, and would like to be able to visit our Detroit Third Facility, and you see, how do I reply to her?"

What did Fernandez Chan want to do? Henry Ford frowned and began to ponder the question.

With the increasing wealth and social influence, although the current Fernandez Chen cannot be compared with himself for the time being, it can be regarded as the existence of the same circle as himself, such a person will casually visit his factory?

Of course not!

Henry Ford knew very well that Fernandez Chen had come to visit him, and there must be something wrong.

So, what did he Fernandez visit him for......?

Although it is not clear for the time being what this guy is here for, but since this guy has something to ask for himself, it will be easy to do, previously limited to his current identity and status, it is not good for him to open his mouth and ask him to help Ford design a new car, but now, since you took the initiative to send it to the door, then don't blame me for being unkind.

Henry Ford, who had made up his mind, was in a good mood and immediately instructed his secretary: "Hmm...... You reply to Miss Kelly Hicks and say that I am eagerly looking forward to Mr. Fernandez's visit, well, three days, and in the afternoon I will have a whole afternoon to accompany her around our factory. ”

"Okay, I'll get back to her. ”

The two men, one ill-intentioned and the other ill-intentioned, quickly agreed to meet through their team of assistants: three days later, Henry Ford personally visited Ford's Detroit plant.