Chapter 818: Ribbon Cutting at the Jinmen Factory
"Yes, so far, we've succeeded. Chen Geng nodded.
Although the LS has only been on the market for half a month, the sales of nearly 800 units in half a month can already be considered a preliminary success of AMC's high-end strategy.
"Our most optimistic estimate before was that if we could sell 300 cars in the first month and 2,500 in half a year, it would be considered a success, and if it really didn't, we would be able to sell 240 cars in the first month...... At that time, I said 250 cars, and you took the initiative to reduce it by 10 cars...... It's acceptable to sell 1,800 units in half a year," after complaining a little about the goal set by his boss, Jack Welch shook his head, with a look of emotion and vision for the future: "But now, it's only been half a month, and LS's sales have reached 776 units.
Chen Geng smiled and nodded: Yes, if this is not a firm foothold, then what is a firm foothold?
It was Jack Welch, who became more and more excited: "Boss, do you know what makes me happiest the most?"
Without waiting for Chen Geng to speak, he continued: "It's the growth rate of orders!"
As he spoke, he stretched out his hand to open the report, pointed to the single-day growth chart of the order and said to Chen Geng: "You see, the more you go to the back, the faster the order grows, and the day the order is summarized, the order volume in a single day has reached 90 vehicles, do you know what it means?"
Speaking of this, Jack Welch waved his arms excitedly: "This means that LS sales in the first month are even likely to exceed 2,000 units! This is 2,000 units, Mercedes-Benz North America boss may cry." ”
As if thinking of the look on the face of the president of Mercedes-Benz (North America) when he saw his sales plummeting, Jack Welch laughed.
Chen Geng said with a smile: "Not only will the president of Mercedes-Benz cry, but it is estimated that the faces of Thomas Murphy and Donald Pilson will not look too good." ”
Jack Welch laughed, "That's right, that's right. ”
At present, the two major luxury car brands in the United States: Lincoln's towncar and Cadillac's Fleetwood can reach 3,000 to 4,000 units per month, and the monthly sales of Mercedes-Benz S-class in the North American market are also fluctuating around 2,000 units, if LS's first month sales can reach 2,000 units, it will inevitably greatly erode Cadillac, Lincoln and Mercedes-Benz's monthly sales. Murphy is about to face a challenge from the board...... But what does this have to do with Lao Tzu?!
On the contrary, in Jack Welch's opinion, these two bastards had to step down in the end, and if Donald Pilson and Thomas Murphy finally stepped down because of poor management, wouldn't it be a disguised demonstration of their abilities?!
- This is really in response to Lao Guo's words: The most looking forward to death in cross talk.
Fortunately, both Chen Geng and Jack Welch have seen countless big scenes, after a short period of happiness, the two almost unanimously put away the gesture of the joke just now, Jack Welch first said to Chen Geng: "Boss, since the development momentum of LS is so good, and the people recognize our new brand and our car-making concept so much, then next, in addition to continuing to expand the publicity, let more people accept and recognize our LS, it is time to start plan B." ”
Chen Geng nodded.
But like all R&D projects, in addition to plan A, there must be a plan B, and the same is true for the LS project, LS is in the A state, but at the beginning of the development of the LS project, plan B has actually been established.
In a nutshell, plan B is "to decentralize some of LS's technology and manufacturing philosophy to develop a new, low-positioning model that is positioned on par with the Mercedes-Benz E-Class and BMW 5 Series, with the goal of using LS to open the way for plan B and establish the image of plan B's luxury brand as a mid-to-high-end car if the LS project loses."
To put it simply, Plan A's LS establishes the brand image, while Plan B is responsible for volume and making money to support the family.
At the beginning, when Toyota launched the "F1" plan of the Lexus LS, it actually launched the "circle F" plan at the same time, which was later the famous ES.
Plan B of course has been launched at the beginning of plan A, plan B inherited part of the design concept and ideas of plan A, and at the same time, for the sake of cost reduction, it directly adopted a combination of AMC's existing V6 gasoline engine with a displacement of 3.0 displacement plus 4AT, and also for the sake of cost reduction, this car adopts a front-wheel drive design.
However, in view of the fact that AMC does not have a transverse front-wheel drive automatic transmission, Chen Geng and the engineers of the engineering institute summed it up: simply, use the company's 4AT gearbox with a maximum torque of 270 Nm to change it, and go around it directly at the tail end, and the final result is to change a longitudinal rear-wheel drive gearbox to a front-wheel drive.
After such modifications, this plan B, which is positioned to compete with Mercedes-Benz E-Class, BMW 5 Series, and Audi 100, has become the foundation of a standard rear-wheel drive car with a front longitudinal engine and gearbox, but it is the structure of a front-wheel drive car - yes, seeing this, fans immediately feel that this strange structure is very familiar, and it is indeed very familiar, because the middle and high-end cars of the Wolfsburg family: Audi 100 and the subsequent A6L (C3, C4, C5, C6, C7) and the Wolfsburg family's mid-level sedans: the passat (B2, B3, B4, B5) is such a structure.
Previously, the basic design of plan B has been completed, only the calibration and road test work have not been carried out, and the engine and gearbox are mature shelf products, which means that the development of the entire car has been completed by 80%......
After receiving an affirmative answer from his boss, Jack Welch was shocked and asked again: "So boss, within half a year, can this car be listed?"
"No problem. ”
Chen Geng answered without hesitation, even if the next work did not involve himself, but an engine and gearbox are mature shelf products, the overall shape, interior and exterior decoration have been designed, only the final calibration and debugging of the model remains, if it can't be done within half a year, Chen Geng feels that he can dissolve the AMC Automotive Research Institute.
"Then I'm relieved......"
Jack Welch is very happy, he has already begun to look forward to the beautiful scene of LS and ES attacking, LS establishing a high-end image of a new brand, and ES being responsible for moving and making money to support his family.
Chen Geng, after thinking about it, instructed Jack Welch: "Help me prepare 10 LS...... Forget it, it's still 20 cars, and send them to Huaxia. ”
Although he was very curious about why his boss sent so many LS to Huaxia, Jack Welch knew very well what he could ask and what he couldn't ask, and he just had to do his duty in this matter, he nodded happily: "Okay." ”
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What did Chen Geng do in Huaxia?
As the CEO of COMAC Group, Chen Geng will definitely participate in the ribbon-cutting ceremony of the F100 assembly plant, and 10 of these 20 LS are gifts from Chen Geng to COMAC-Fokker F100 assembly factory, as office and reception vehicles for the senior management of the factory.
The Fokker Group attaches great importance to the commissioning of its first overseas final assembly plant, and more than a dozen senior executives, large and small, including Chairman Anthony Fokker and Vice Chairman Jack Schwarzer.
Seeing Chen Geng, Anthony Fock's exaggerated big man opened his arms to give Chen Geng a hug: "Dear Mr. Fernandez, I'm so happy to see you." ”
"Mr. Anthony, I'm also very happy to see you," Chen Geng smiled and hugged Anthony Falk: "How is it, have you had a good past few days?"
"Pleasant, of course pleasant," Anthony Falk, who was not coming to China for the first time, nodded again and again, with a look of endless aftertaste: "This time I deliberately came to Huaxia three days in advance, just to feast on my ...... I feel like I've gained at least five pounds in the past few days. ”
"Hahahaha......"
Anthony Falk pointed to the ten Lexus LS parked on the side with a huge red hanging on the hood, and asked Chen Geng curiously: "Mr. Fernandez, is this the new luxury brand Lexus sedan launched by your company?"
"That's right, Anthony, you're so sensitive?"
Chen Geng was surprised by the spirit of Anthony Fock's news, in order to catch up with today's ribbon-cutting ceremony, these ten Lexus LS were transported by air from the United States to Tianjin, and this morning they were freshly washed and draped in red silk, this car was not sold in Europe at all, how would he Anthony Fokker know?
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PS: Sorry brothers, please wait a few minutes.
"Pleasant, of course pleasant," Anthony Falk, who was not coming to China for the first time, nodded again and again, with a look of endless aftertaste: "This time I deliberately came to Huaxia three days in advance, just to feast on my ...... I feel like I've gained at least five pounds in the past few days. ”
"Hahahaha......"
Anthony Falk pointed to the ten Lexus LS parked on the side with a huge red hanging on the hood, and asked Chen Geng curiously: "Mr. Fernandez, is this the new luxury brand Lexus sedan launched by your company?"
"That's right, Anthony, you're so sensitive?"
Chen Geng was surprised by the spirit of Anthony Fock's news, in order to catch up with today's ribbon-cutting ceremony, these ten Lexus LS were transported by air from the United States to Tianjin, and this morning they were freshly washed and draped in red silk, this car was not sold in Europe at all, how would he Anthony Fokker know?