Chapter 351: A Secret Weapon Against a Powerful Enemy
In order to deal with the large-scale attack of the global mall, Baibao.com began a series of countermeasures.
As an international e-commerce predator, Global Mall is not comparable to Baibao.com in terms of technical strength or market control ability.
Judging from the current situation, in order to win the Chinese market, the global mall has invested nearly 100 million US dollars, which has even exceeded the valuation of Baibao.com.
That is to say, the global mall spent the money that could buy a few Baibao.coms just for the needs of market development, which is actually very cost-effective from the perspective of capital cost.
But through their actions, it can also be seen that the will of the global mall is very resolute this time, and it seems that they will not give up if they do not win the Huaxia market.
Therefore, instead of confronting him head-on, it is better to adopt roundabout tactics and first find a breakthrough from public opinion.
Li Feng contacted He Xiaoya of Tianxing Advertising Company and asked her to design a set of marketing methods to counter the invasion of Global Mall.
At this juncture, Edward, President of Global Mall Asia Pacific, personally came to the Huaxia branch and held a high-profile press conference to announce the Chinese market promotion plan of Global Mall.
Compared to President Leo Porter, Edward, a chubby, greasy middle-aged man, has a bigger mouth and often appears overconfident. However, this man is also a business wizard, especially good at exploring new markets, so Leopold puts all the most important markets in the Asia-Pacific region under his control, except for the domestic market in the United States.
In a sense, Edward was already the face of Riopoter.
The time of the press conference was chosen on the morning of July 3, and the Global Mall invited many international media and local Chinese media to participate, and the press conference also became a stage for Edward's performance.
At the press conference, Edward was like a river, and while flaunting the global mall, he constantly attacked Baibao.com, and even made fun of Li Feng.
"In my opinion, Li Feng has been flaunting the Internet economic development model is actually his own imagination, not in line with the basic logic of the development of things, our global mall into China, is to tell other e-commerce platforms, what is the real e-commerce business model, and from the model, concept, technology and other aspects of the overall leadership of the entire Chinese e-commerce economy, let everyone know, who is doing practical things, and who is playing empty concepts. ”
The direction of Edward's words is quite clear, that is, it is for Baibaowang and Li Feng.
And this passage has also been quoted in many media in the original text, and has become a weapon used by some media to attack and ridicule Baibao.com.
In 2002, the market was still a bit of a foreign flattery, when the United States' advanced large companies and business ideas entered China, people often lacked confidence in their local enterprises, and thought that international companies would win.
So when the global mall released its words, the media turned to them without restraint, and even thought that a big crisis of the local company Baibao.com was coming.
And the trust in Li Feng, which had just been established in the industry, also became suspicious in the global mall's siege.
The situation has taken a turn for the worse, and for Li Feng, he has never encountered such a situation, from which it can also be seen that as a global mall of top international Internet companies in the future, there are still many things worth learning in business operations.
And Edward's shouting to Li Feng means that Li Feng has to fight, otherwise the little reputation he has built up in the economic circle will be ruined.
For Li Feng, this is the first time this situation has happened, and he already feels that the strongest opponent he has faced since he started his business has finally appeared.
In this case, he also had to make a move, so Li Feng made a phone call to He **, who was in Jiangzhou: "Hey, Lao He, how is the software system test of the Fortune Treasure payment platform?"
"It's almost 95 years old, and it's only a week before it's fully functional into use. He ** said.
"You must already know the current situation, the Global Mall is attacking our Huaxia market on a large scale, and the spearhead is directly aimed at me, so I plan to make a counterattack head-on, and this counterattack requires the Fortune Treasure system to come in handy. Li Feng said.
Of course, he ** knows the current situation, Fortune Treasure, as an online payment platform, has been embedded in the origin, and from the perspective of the operation effect, it is quite satisfactory.
However, the business of the origin is relatively simple, so only a simplified version can cope with the past, but to be applied to the Baibao.com platform, which has a more complex trading system, it must be the rest of the night, that is, the full-featured version of Fortune Treasure.
At present, although Global Mall has entered the Chinese market, their weakness is also in the field of payment.
After all, the payment system of the Chinese market is separated from the international market, and if you want to carry out online payment transactions in the Chinese market, you must abide by the rules of the game in the Chinese market.
Therefore, so far, Global Mall has not developed its own online payment platform, but only embeds the payment modules of major banks.
The defects of this method are very big, firstly, the number of embedded banks is not large, secondly, the user experience is not good, the program is complicated, and even users who have not opened online banking services cannot use it at all.
If Baibao can embed the Fortune Treasure system into the payment system, it is equivalent to one more transfer station, and the user's funds can be temporarily stored through the Fortune Treasure platform for online consumption. In other words, as long as you transfer a lump sum of funds to the Fortune Treasure platform at one time, you can pay for a period of consumption.
Although this model still seems very backward more than a decade later, it was still the most advanced model when online payments first appeared.
This model breaks the original purchase once, you have to operate the complex online banking process once, recharge the Fortune Treasure account at one time, and use the account balance of Fortune Treasure for consumption, so that the Fortune Treasure account balance becomes the user's network wallet.
Although Fortune Treasure currently only supports the Bank of Kyushu, that is to say, the account balance can only be reflected through the Bank of Kyushu, but with the continuous development of this cash model, there must be other banks that will recognize its advantages and choose to join.
When the vast majority of banks have joined the Fortune Treasure system, it has truly become the core of the entire network payment system, and all capital networks are inseparable from the Fortune Treasure transfer station, which can establish its hegemony in Internet finance.
"Li Feng, do you want to advance the official release of Fortune Treasure?" He ** had already heard the meaning of Li Feng's words.