Chapter 350: Hit on the Ground?
This time the global mall entered the Chinese market, in order to defeat the local Baibao network in China, it came up with a killer move, and gave a big discount to all products on the platform, as long as you registered an account, you will send a 100-yuan red envelope, and most of the products have taken discount activities.
Therefore, it has just entered July, and the arrival of Global Mall has immediately set off a wave of online shopping on the Internet.
Because buying things online is too discounted, a large number of netizens began to register accounts for the Global Mall and board their platforms to purchase.
For a time, the hot scene of the global mall began to appear in the major news media, and even some media regarded the arrival of the global mall as a new era of Chinese e-commerce, completely negating the contribution of Baibao.com.
If this situation cannot be broken, it is possible to lose the status of the main body of the market and give up the entire Chinese market to the global mall.
So on the morning of July 2, Long Yu couldn't sit still anymore and called Li Feng: "Hey, brother, do you know about the global mall, I didn't expect them to move so quickly, and we were caught off guard. ”
Li Feng also did not expect that Global Mall would attack the Huaxia market on such a large scale.
Before crossing by himself, the global mall did not enter the Chinese market until 2004, and when it entered it was not as fast as it is now, the strength was not too great, so Baibao.com finally defeated it after a period of stalemate with it, and dominated the entire Chinese e-commerce market, and has since become a legend in the e-commerce industry.
But this time the situation is completely different, and history may have changed.
Judging from the routine of the global mall attacking the Chinese market this time, it is obvious that they have paid a bloody capital in order to compete for the market, and it has completely reached the point of losing money and making money.
From the perspective of financial cost calculation, with such a large effort to promote the occupation of the market, the real money paid by the global mall should be at least 100 million, and it is US dollars.
At present, the global mall is not particularly powerful, and its own cash stock will not exceed 50 million US dollars, this wave of attacks on the Chinese market has already spent the cash in hand is not enough, is Leo Porter really crazy?
"Brother Long, I already know the situation, it seems that this time the global mall is menacing, and intends to crush us in one fell swoop, this kind of marketing strength and intensity is unprecedented in the Chinese market. Li Feng said, "And they have made careful arrangements before they came, in addition to money tactics, they also used the media's public opinion warfare, and they must have hired a few authoritative media to be gunmen for them, write articles that flaunt them, and slander Baibao.com, so I saw a lot of negative comments on Baibao.com in the market." ”
"You're right, they do have a knack for waging media warfare, and their modus operandi is far beyond our capabilities. Long Yu said, "At present, their user growth has shown a blowout, and in just two days, I am afraid that the total number of registrations will exceed 300,000." ”
"It does seem to be very bad for us. Li Feng thought for a while and said, "It's just that this time they fight a price war, which will seriously consume their stamina." What we have to do is to be prepared to fight a protracted war, and they will certainly not be able to support it for long if they burn money like this. ”
"Compared with them, we really don't have to fight, and now we can only save public opinion a little. Long Yu said, "Brother Li, this aspect still depends on you." ”
"No problem, I'll figure it out. Li Feng said.
......
At this moment, in Silicon Valley, USA, at the headquarters of the Global Mall, President Leo Porter is holding a working meeting.
"This time to enter the Chinese market, we used the strongest market promotion means in history, that is, to strive to eliminate the competitor of Baibao.com in the short term. Leoper's expression was excited, and defeating Li Feng was his only goal now, "The reason why we have positioned the strategy of entering the Huaxia market as the company's highest strategy is because we see the threat brought to us by the rapid rise of Baibao.com, so we must act quickly in their early stage to eliminate their vital force and make them completely lose their potential and vitality." ”
Although Sartre, the vice president in charge of strategy, does not agree with Rioport's approach, he is still satisfactory in terms of the current progress in the Chinese market: "The Chinese market is currently a small market, but it will be a big market in the future, and it may even grow into the world's first market within ten years, because we must attach great importance to the development and construction of the Chinese market." This time, the company adjusted its strategy and gave priority to the strongest resources to the Huaxia branch, in order to quickly solve the opponent in the short term. Judging from the current situation, Baibao.com seems to have been caught off guard and has no idea of how to deal with it. ”
There was a burst of laughter in the conference room, and the executives looked very proud, and Edward, the vice president in charge of Asia-Pacific business, took out a cigar, lit it and took a puff: "The Huaxia market is still a young market, they don't know how to operate the market at all, the level is very poor, there is nothing to fear." President, as long as I am given two months, I will sweep the whole of China and let them obediently hand over the dominance of the market. ”
Leoper nodded: "Although they have a poor level and don't understand the way of business, but Huaxia is their homeland after all, we fight across the ocean, so we still have to be careful, especially that kid named Li Feng, I feel that he is very cunning and a difficult opponent to deal with." ”
"What is this kind of little ghost who has not grown hair, he is just a good eloquent, and nothing else. What experience can a young man under twenty years old have. Edward touched his fat beer belly, and didn't take Li Feng in his eyes at all, "I promise to beat him to the point of urine, kneel down and call Dad." ”
Hahaha......
There was laughter in the room.
As an invincible global mall, it has not suffered a defeat since its establishment three years ago, and of course they believe that it is logical to enter the Chinese market this time, and defeating Li Feng and others is just a piece of cake.
"Okay, Huaxia Market will be handed over to you. I've given you the best resources, and I hope you can kill Baibao.com within three months. Leopold gave the order.
"Don't worry, I'll go to Huaxia right away, and I'm going to press Li Feng's little hairy boys to the ground and beat them on their territory!haha!" Edward's face was shining.