"In terms of positioning, I think it is still necessary to focus on design and R&D, because Paper Communication Technology already has sufficient manufacturing strength, so on the manufacturing side, it can rely on the existing production capacity of Paper Communication Technology. Li Feng said, "As for the research and development side, I think we still have a lot of shortcomings, and we still need to spend a lot of energy." At the same time, it is also necessary to strengthen brand building capabilities. Today's Paper Communication brand, to put it mildly, is still relatively low-end, and the premium rate of the brand is very low, which also directly affects the company's profit margin. So after the establishment of the joint venture, we also have to establish a new brand, and put more effort into brand building. ”

Li Feng knew that the original brand positioning of Paper Communication was too low-end, and both the price and quality of the products were in the middle and lower reaches of the industry. Such a brand positioning obviously does not meet Li Feng's psychological expectations, and there is also a big gap with the image of New Dream Group. And if you want to rebuild the brand image, it is already quite difficult.

Therefore, it is more prudent to re-establish the brand, and in the new brand in the future, Li Feng should inject new elements into it, so that the new brand can get rid of the impression of the middle and low-end, and gradually increase the premium rate of the brand.

"Your idea coincides with mine, the establishment of a new mobile phone design and development company, and the strong focus on brand building, is indeed a top priority for our company. In the past, Paper Communication Technology did not have a systematic way of thinking in mobile phone brand building, resulting in brand building has been quite backward, making its mobile phone business positioning unable to improve, and has been at the low-end level. By the time we woke up, we had missed the golden period of development, and the brand positioning was difficult to change for a while. Zhou Haichao said, "Therefore, the future development direction, building a new brand is the only way." Of course, while building a new brand, we should also pay attention to independent research and development and improve technical content, which are the shortcomings of our company. If we can really establish a joint venture with New Dream Group, it will undoubtedly greatly strengthen our brand strategy. ”

For Zhou Haichao, the current position of Paper Communication Technology is quite embarrassing, and his own position within the company is not much better. So he is also eager to find a new breakthrough to achieve new development in the business.

The establishment of a joint venture company is undoubtedly the best way, on the one hand, it can make the shareholding structure clearer, Zhou Haichao can eliminate a few disobedient guys from the original board of directors, and even independently invest in the formation of a company.

On the other hand, the company's strategy will be clearer in the future, and the huge digital product line, which has been debated endlessly, can be centrally integrated and put limited resources into the production process of a specific business.

This is clearly a good opportunity for ICT.

In the field of digital electronics, large companies can seek to be big, but for medium-sized companies like Xuntong Technology, it is more effective to concentrate on the development of a product than to spread the scale.

In this way, the limited R&D strength and production equipment can be put into the development and production process of a certain product, which can greatly improve the scientific and technological content and production process of the product.

In this cooperation with New Dream Group, Li Feng has outlined the main direction of the company's development in the future, that is, to manufacture mobile phones.

In the conference room, several vice presidents beside Li Feng, including He Guojun, listened quite attentively.

Although they did not know the great significance of mobile phones in the future mobile Internet era, Li Feng regarded the negotiation with Paper Communication Technology as the first major meeting since the establishment of the group company, which is enough to show the status of mobile phone manufacturing in Li Feng's heart.

There are not no enterprises specializing in manufacturing within the New Dream Group, and the Flying Eagle Company, which focuses on the production of drones, is this type of enterprise.

However, Li Feng did not set up a business department focusing on manufacturing, indicating that this field is not yet mature, or that Flying Eagle Company is not Li Feng's core business.

Judging from the situation of this meeting, Li Feng believes that the core business is mobile phones, and the core of mobile phones is design and research and development.

Therefore, it is of great significance to cooperate with Xuntong Technology, a mobile phone manufacturer, to establish a company focusing on mobile phone design and research and development.

"Mr. Zhou, since our opinions are basically the same, the establishment of a joint venture company for mobile phone design and development can be put on the agenda immediately. Li Feng said, "This company will focus on the research and development of mobile phone hardware and operating systems, and strive to lead the upgrading and iteration of the entire mobile phone industry after three years." We need to define this company with a very high positioning, which is related to the future of the entire Internet industry. ”

If it weren't for Li Feng's high status in the industry, his words would definitely be said to be a satellite. It's 2003, not to mention smart phones, even color screen mobile phones have not yet been popularized, most people are still using black and white screen mobile phones, in this era to talk about the impact of mobile phones on the Internet, it is indeed too advanced.

But when these words came out of Li Feng's mouth, everyone had to play with them seriously.

Among the people present, only Zhou Qingqing had heard Li Feng's theory earlier and roughly understood what Li Feng meant, and the others, even Zhou Haichao, could only understand Li Feng's words a rough way.

Not to mention in the domestic market, even in the overseas market, standing in the time node of 2003, few people can understand the far-reaching significance of mobile phones for future Internet applications.

If it weren't for the release of its epoch-making mobile phone products in 2007, the world's application of mobile phones on the Internet would have been delayed by 2 to 3 years.

"Mr. Li, according to you, will the mobile phone product have a significant impact on the future Internet?" asked Zhou Haichao.

There is still a little doubt in his heart, after all, mobile phones and the Internet are still a bit unrelated at present.

"Yes, we're going to look at it in five or even ten years. The development of science and technology is changing with each passing day, in my opinion, with the progress of technology, the future of mobile phones is like a personal computer access to the Internet, and is able to access the Internet anytime and anywhere, greatly getting rid of the limitations of personal computers, the future mobile phone is essentially a screen, we access the Internet through this screen, enjoy a variety of functional applications on the Internet. The significance of mobile phones for people will not only be a communication tool, but also the most convenient means of accessing the Internet. Li Feng said, "Therefore, the layout of the mobile phone industry has an extremely important relationship with the future Internet industry, and is an important part of building a complete Internet ecosystem." ”

After listening to Li Feng's explanation, everyone here also roughly understood why Li Feng attached so much importance to the mobile phone industry.

Indeed, through technological innovation, mobile phones can indeed be made into something similar to a handheld computer in the future, as long as the function of the computer can be realized, then access to the Internet is not a problem.

It's just that it's a bit difficult for them to imagine what large-screen smartphones will look like in the future, how to access the Internet, what kind of application scenarios they will produce, and what kind of application functions they will achieve.

"Mr. Li, although I can only give a general understanding of what you said, I believe that your judgment is accurate. Zhou Haichao said, "Then we will start to discuss the specific establishment of the company, and strive to put the new company into formal operation as soon as possible." ”

Regarding the details of the establishment of the company, in fact, Li Feng has thought very clearly in the past two days.

His request is to contribute 30 million yuan and occupy about 60% of the company's equity. As for the remaining 40%, it is freely distributed by Zhou Haichao.

You can use Xuntong Technology to invest in the name of the company, or it can be Zhou Haichao's personal investment.

The nature of the company in the future will be a subsidiary of New Dream Group, and the main work will be divided into two parts. His recent work is to create his own independent brand, to present his positioning to the market, and to develop feature phones.

Through the research and development of functional machines and put into actual production and sales, on the one hand, we understand the feedback of the market, further make up for our own shortcomings, and constantly enrich and improve our brand image. On the other hand, it is also to earn funds and invest more in technology research and development.

The company's long-term work is to prepare for the design and production of large-screen smartphones, on the one hand, the preparation of mobile phone hardware, and on the other hand, the preparation of mobile phones and new operating systems. This work will occupy a lot of the company's energy, and it will not be profitable in the near future, and it must be prepared to be in a state of loss for a long time.

Of course, it would be great if the shortfall could be made up by a recently developed feature phone.

The negotiation between the two parties was very efficient, not only setting the tone for the development direction of the joint venture, but also reaching a preliminary agreement of intent on the specific details of how to establish the joint venture.

In terms of equity structure, New Dream Group invested 30 million yuan, accounting for 60% of the company's shares. Paper Communication Technology Co., Ltd. invested 10 million yuan, accounting for 20% of the company's shares. The remaining 20% of the shares, which have Zhou Haichao's personal contribution.

In this way, the total registered capital of 50 million yuan will soon be in place, and Li Feng plans to complete the formation of the company after finding the specific person in charge of the company, and set up the company's headquarters in Jiangzhou City, and set up an office in the headquarters of Paper Communication Technology Company in Xianhu City.

......

At the same time as Li Feng's layout of the mobile phone industry, during this time, Lin Zhenmin, the richest man in Xianhu City, was not idle, after a period of hard work, the approval of the film and television city project finally came down, and Xianhu City decided to take out 5,000 acres of land for the construction of the film and television city project, and the site of the project is in the plot with Nanqiao Village as the core in Wanyuan Town.

This also means that the original steel trading market project is completely yellow, with the official finalization of the film and television city project, the next series of investment and construction matters will be officially rolled out, and the development of Nanqiao Village has also ushered in a new historical period of dividend outbreak.