Volume 1、Now everything is left from scratch 89、Preparations for opening

There is still half a month before the opening date set by Yi Shaofeng, and there are many things to come.

NJ's first shipment has already been delivered, with more than 70 trucks. But he was not satisfied, because these goods would limit the turnover of the supermarket when it opened, and it would not exceed 15W on the same day, which was far from the goal he expected in his heart.

Jiang Xianwei has completed the task and is on his way back. He was very satisfied with Jiang Xianwei's performance on this trip, and he was a rare talent, not only all the listed manufacturers were contacted, but also a cooperation agreement was basically reached.

Today, he found Lin Shengnan, Zhao Yayan and 12 students who have already joined the company to discuss the promotion plan for the opening.

"Are we printing some leaflets, just like Mosan did at the event, and hand them out. ”

It was Zhao Yayan who spoke, and as soon as the words fell, everyone nodded in agreement.

Then when discussing the promotion plan, everyone's thinking obviously couldn't keep up, and more Yi Shaofeng was talking and they were listening.

"First of all, decide on the theme of the event, which should be simple and rude, so that illiterate people can understand it as soon as they hear it. ”

The crowd was a little puzzled by the fact that the theme of the opening should not be a little more lofty? Why should the boss make it as simple as possible? His explanation for this was that the supermarket was a shopping place for everyone, not just for intellectuals; the second was that customers had a desire to buy, and many times they were impulsive, and if they had to think about the specific meaning of the promotion theme in their minds, the impulse would pass.

"The tentative promotion theme is: Jiale Supermarket, the blockbuster is coming, and the sub-theme is: buy and get free, and get 18 yuan for shopping over 18 yuan. ”

It took a lot of effort to explain to them the specific rules for the use of the 18 yuan, print a 2 yuan shopping coupon, and give 9 copies to each customer who purchases more than 18 yuan. The shopping voucher is clearly marked that only one can be used for purchases of 10 yuan, and some sensitive goods are not eligible for deduction. These were the bad moves used by supermarkets before the rebirth, but now it turns out that it is really difficult to explain. In his previous life, he did an activity, rushing to the shopping card to send eggs, and charging 2,000 yuan at a time to send a family a year's edible eggs, which is called simple and rude, unreasonable.

The next thing is to choose the promoted goods, in this regard, everyone thinks more, the fresh food as the main hit, but he does not approve, 2 cents a handful of small vegetables, even if it is cheap, the entire provincial city can not sell a few dollars.

So he focused his promotion on home appliances, and he sold appliances to ensure return and clarify the time limit for repair, although this aspect increased the cost, he also had his own considerations. When the time comes, he will cut off the development route of Suning and Gome, and at least a few nearby provinces, he will be the first to land.

Of course, fresh food and other categories of goods, promotions are also essential, or choose part. In the choice of these goods, his second focus is department stores, and people may be reluctant to eat them now, but the durable goods needed by the family will still be chosen if the price is right.

When all these things were agreed, there was always a feeling that something was missing in his mind, so he did not announce the immediate dismissal of the meeting. Instead, let them discuss it for a while, sit aside and think about it, and it didn't take too long to let him react, "lottery", which was used at least once a year in supermarkets in the past, and it was a successful way every time, and it was almost missed.

He took paper and a pen, and wrote and drew again. Everyone stopped talking about it and saw what he had a good idea.

In this way, another task will be arranged, and Sister Zhao will be responsible for it herself. Ask someone to design a turntable, round, with areas of the same color, representing different goods, the higher the value of the goods, the smaller the area of the color represented. ”

He explained the way of the turntable lottery, and asked that it was best to find someone to calculate a probability before designing. Under Zhao Yayan's question, he set the specific prize again:

"First prize, one winner, one color TV, second prize, two winners, one washing machine, ten third prizes,............ After all the limited number of rewards is drawn, the rewards will automatically decline. Be sure to post a large piece of paper explaining the rules of the lottery and post it at the lottery office. ”

In fact, this kind of lottery is best controlled by scratch cards, but now printing scratch cards, not to mention whether it can be done, the cost is estimated to be worth the value of the prize.

Assign responsible persons for all work and ask them to carry out their work separately.

He has to take the staff to start loading the goods, after all, the training is purely theoretical, and he has to explain it again in practice. Display is a university question, the same product, different people display, to the customer's senses will be very different. It is necessary to comprehensively consider factors such as beauty, neatness, easy to take and put away, safety, etc., and also tell employees what is first-in-first-out.

The loading started in an orderly manner, and he was not in a hurry, if he really couldn't catch up with May Day, then postpone it for a few days. Anyway, there is no competition now, and he can open when he wants, and as for those state-owned enterprises, he is not worried at all. When they come up with an effective response plan, it is estimated that they may not be able to do so next year.

When Jiang Xianwei came back, he held a reception banquet. All the students were recruited to participate, and it was solemnly announced at the table that Jiang Xianwei had passed the probation period and was officially appointed.

There were still five days left before the scheduled opening time, and the promotional poster arrived. He held another meeting for the distribution of posters.

This time he does not plan to adopt newspaper entrainment, requiring all employees to participate in the distribution of posters, and taking measures to cross-check and reward for finding problems. Employees are highly motivated to work, on the one hand, because the salary is not low, and on the other hand, people nowadays have a sense of shame and are afraid that they will do less than others.

Some time ago, because of personnel problems, another incident happened. An employee is a relative of a certain leader, looks down on this and that, and does not obey the management very much, and even asks to be transferred to the office. He didn't get angry, and directly asked Shi Baoqun to wring it out, but she was still making a lot of noise at the door, and it wasn't until the police took her away that it was clean. Not accustomed to anyone, any fault, this is what he said in the first staff training. Since this incident, there were still a few naughty employees, and they have also been honest.

Early this morning, he went to find Gu Shaowu. Asking them to dispatch personnel to maintain order when it opens, Gu Shaowu originally thought that he was making a bit of a fuss, how many people can come when a store opens?

It wasn't until he took Gu Shaowu around the supermarket and took out the promotional poster for the opening that Gu Shaowu knew that this was necessary. At least 20 people will be present on the opening day. However, he had to solve all the problems of eating, and he also patted his chest and promised that he would let them eat well and be full.

Before his rebirth, his work trajectory was from the coast to his hometown, until he passed the interview in a supermarket in the provincial capital, and it was stable for nearly 10 years. He often hears about a stampede that caused casualties when a supermarket opened, and that was after 2000. It's '91, and if his posters are distributed in place, on the day of the opening, there may be people in half of the city who gather here. So safety is the top priority, and you can't be sloppy. ”