Chapter 689 Far-Reaching International Strategy
It is precisely because of the weakness of the global mall before the listing that Li Feng has enough confidence in the overseas expansion of e-commerce projects.
You must know that the complexity of the American market is far greater than that of the Huaxia market, especially in the field of e-commerce, after all, the strength of the Huaxia platform is weak, and when it comes to the United States, those large sellers are not very welcome, which is one of the reasons why Baibao.com has not considered expanding overseas markets.
So now it has given Li Feng a great opportunity.
In the domestic market, because Baibao.com acquired the assets of the Huaxia branch of the global mall, which made them occupy an absolute monopoly position, it is very difficult for New Dream Group to make a breakthrough in a short period of time.
In the international market, there are no too strong competitors, and the global mall is eager to go public, and in the short term, it may not dare to make a move on Taotao, and there are no other decent competitors, which makes room for the development of Taotao in the American market. In the U.S. market, as long as the market share is about 10%, its total volume can exceed the total transaction volume of Taotao.com in the domestic market.
To achieve a 10% share, it is not too difficult to achieve, as long as a little force in the market side, plus the cooperation of other projects, maybe it can be achieved within three months to half a year.
If this is the case, then the comprehensive strength of Taotao.com can be doubled in the short term, from the original far weaker than Baibao.com, to have the strength to compete for high and low.
"As for in the field of culture and entertainment, our original. At present, Chinese Network does not have the basis for overseas development, after all, our culture is not highly accepted in the Western market, even the classic works in history are not popular in the overseas market, and the translation is difficult, so this project is not convenient to land in the United States. Li Feng said, "But our film and television companies can try to develop overseas." In the early stage, we can engage in joint shooting with overseas companies, and then through capital operation, we can acquire one or two high-quality small and medium-sized film and television companies in overseas markets, and export our film and television projects through them. ”
"This is indeed a direction of development, the overall scale of film and television in the domestic market is not large, but the total amount of the Western market is very large, so Western films dare to make big investments, both in terms of shooting technology and market operation are much higher than in China. If we can let film and television companies also go overseas, it will be very helpful to expand channel resources and improve technology, and these technologies can be used in our domestic market. I believe that with the gradual development of the economy, the domestic film and television industry will be bigger and bigger, the future potential is very amazing, as long as we have laid a solid enough foundation in the past two years, then we will be able to gradually gain a leading position in the domestic market in the future. Zhou Wenyang said.
"The overseas work of the film and television project, Lao Zhou, you plan it specifically, now Zhou Shanshan is engaged in the construction of market projects, I am afraid that she does not have the energy to estimate these things, and her international operation ability has yet to be explored, I am afraid that she will not be able to complete such a complex work for the time being. This project should be gradual, market expansion is not important, capital operation is the key. As long as we control several international film and television companies through capital operation, the future work will be very convenient. Li Feng said.
Zhou Wenyang nodded, it seems that Li Feng has seen this project very thoroughly and has basic operation ideas.
Everyone present also admired Li Feng very much, so many projects, he can sort out in an orderly manner, and have a clear idea of what to do at what time, which makes everyone's work very clear.
"Mr. Li, what about our Internet Social Business Division?" asked Li Tianlong.
"At present, you still have to make achievements in the investment of overseas markets, because the Penguin chat software has been logged in the United States, and then you will run this software well, and through the platform of the penguin chat software, we will present the various Internet products and functions of our new dream group, which is your core task. Li Feng said, "Of course, you also have to maintain close contact with the Ark Company, they are the basic platform for your overseas investment, and through their platform, the efficiency of investment can be doubled." ”
"That's perfectly fine, we're in very close contact with the Ark now, and we can even keep up to date with their latest information. Li Tianlong said.
"This time our group officially announced the internationalization of the road, in fact, it is also a risky move, is a test of everyone's determination and will, because as soon as the news is announced, the strategic intention of our new dream group is presented in front of the entire market, we will no longer be an Internet company focusing on the domestic market, for the vast international Internet market, we also want to fight for our status, which makes a large number of international giant companies find us, and is very likely to limit us. Li Feng said, "Now our company is in the growth period, the overall strength of the group is limited, we must use the lowest cost, to obtain the highest market benefits, this is what we must spend a lot of effort to study." ”
In fact, the pressure on Li Feng is very great now, in the domestic market, Baibao Group has caused a huge threat to him, and in the international market, New Dream Group, as a new recruit, will inevitably be squeezed out by international giants, no one wants an outsider to break into their own territory to share their own victory, so in the future in the American market, there must be a lot of tough battles to fight.
"In addition, the IPO plan of the hybrid game company must be accelerated, and we will strive to list the hybrid game company in early 2004, so that our group can ensure that we have sufficient liquidity to cope with the vagaries of the market. Li Feng said.
"Rest assured, we're working hard to get the maximum valuation we can get before we go public. Dai Yunfei said, "If there are no accidents, we can be officially listed on the Jiangzhou Stock Exchange in early 2004, becoming the first listed game company in China." ”
Li Feng nodded, now the mixed yuan game company has become the cash cow of the entire group, if there is no huge profit of this company, then the group's overseas expansion will face greater difficulties. Therefore, what needs to be done now is to ensure that the company can go public smoothly, as long as the company is listed, it can obtain huge cash flow, which in turn can support the rapid development of other projects of the group.
It can be said that Li Feng's strategy is to mobilize the advantages of various sectors within the group to carry out a large-scale coordinated operation.
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